How to create a Website to sell your products and/or services

Catch More Customers
With A Website

Create A Website To Sell Your
Products and/or Services

Provides:

•Website Design and Development Services

•Reliable Linux and Windows Website Hosting

•E-Marketing Services

Why Are We Doing This?
An Educated Customer Is The Best Type Of Customer

Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com

 New business owners going directly to web
 Existing owners with store-front business
 Trying to start a new online business to sell
products or services
 Would like to sell products 24 hours 7 days
per week 365 days per year

 PLEASE SEND QUESTIONS VIA CHAT
WINDOW


 The basics of domain names. What they are. How to acquire one. How to
choose the right name.
 The basics of hosting. What is a hosting account. What is normally included.
How to pick a hosting company. What do the different packages mean.
 How to decide on your branding and your logo. The difference between
Raster and Vector graphics in designing your logo.
 How to pick a slogan that will stick.
 How to start a website. Doing it yourself vs. letting a professional do it for
you.
 Major mistakes your first time out. How to avoid them.
 Template based websites vs. custom websites. What's the difference?
 Static websites vs. Dynamic websites? What the difference?
 How do you sell products online? What pieces do you need to get started?
 How do you submit your website to the search engines? What's involved?


(1) You type in an address
(2) Go Find It

69.16.216.193

(3) Return HTML
Page To Browser

Server
On The Internet
index.html


 Depends on Top-Level Domain (TLD) Name
 Prices range from about $2.99 for teaser rates, up to
$20 or $30 for special TLD like .TV
 Popular TLDs include .biz, .com, .info, .org, .net,
.name
 Most countries add country code to end of name,
such as http://www.mydomain.ca
 Some companies also charge ridiculous amounts for
privacy protection
 Shop around and know what you are getting
 Price is annually charged


 I purchased my domain name, now what?

 Now You Need A Hosting Account
 You Need To Point Your Domain Name’s [Name
Server Entries] To It (most support 2, but could
be as much as 4 or more)
 Setup Your Domain Name Contacts
 Setup Privacy Protection If Available


 Registrar Will Send Traffic To These Servers
When The Domain Name Is Requested By
Browsers
 Usually 2 Names, but could be 4 or more
 Typically have a name similar to:
◦ ns1.axsyshosting.com
◦ ns2.axsyshosting.com


 Contacts Include:
◦ Domain Name Owner – owns the domain name
◦ Administrative Contact – Typically Network Person
(domain name changes and requests are reported
to this person)
◦ Technical Contact – Typically Webmaster (website
issues are reported to this person)
◦ Billing Contact – receives bills for renewals


 Did you know that part of your Search Engine
Optimization strategy should account for
domain name?
◦ Domain Name Should Include Something About
What You Do. Example: AxsysHosting.com,
BuildMySiteTonight.com
◦ Expiration Date Is Checked By Some Search Engines
 You’re listed on WhoIs.net if no privacy is
chosen


Domain Parking
Domain Subs SSH

Shared Hosting FTP
Dedicated Hosting
Support
Virtual Private Server
Hosting

E-Mail Hosting

Windows
Or Linux Web Based Email PERL FrontPage Extensions

Bandwidth .NET
cPanel
PHP
CGI Website Builder
Fantastico

 Selection of OS (typically Linux or Windows)
 Webspace
 Email Space (Pop3 or IMAP)
 Bandwidth
 E-Mail Responders, Forwarders, Lists
 Spam Control and Virus Detection
 FTP/SSH
 Databases (such as MySQL)
 Language Support (such as PHP or .NET)


If it sounds too good to be true, it
usually is

Nothing is ever unlimited…there are always limits.


 Not all hosting is the same
 When comparing companies, leave pricing for
last thing on your comparison list
 Think about how you would setup UNLIMITED
space on your own computer…is it possible?
 Think about how you would setup UNLIMITED
bandwidth from your own home out to the
Internet…is it possible?


 How important is it to you that your support
is handled in your own region of the world?
 How important is it that the person on the
other side of the phone speaks your own
language fluently?
 How important is it that the person on the
other side of the phone is intimately familiar
with you and your account, no matter how
big or small your company is?


 Which is the better OS: Windows 2003 or
2008, Linux, or Unix
 Should you get one with Web Based Mail and
a Control Panel?
 What about a Website Builder…are they any
good?
 How do I know what size account to choose?


 Are you going to be hosting media (such as
photos, music, or video)?
 Do you have permission to host the media?
 Are you going to run an adult website?
 How many initial visitors are you expecting to
hit your website each month?
 When is it the right time to upgrade to your
own server?


 In today’s online and technology driven age,
first impression matters
 Customers expect that your website and
branding is the best it can possibly be
 You are judged first by what your website
looks like
 If your website is not pleasing and easy to
navigate, customers will move onto the next


 Try to pick something that has to do with
your services or industry

 If not possible, choose something that will
stick in customers minds

 Use your branding and logo on everything
from your websites to your business cards


 Raster logos are bitmaps made up of dots
 Vector logos are made up of mathematical information

Resizing Rasters Resizing Vectors

Vectors help make a logo crisp and sharp when used on a website


 It may not come immediately to you
 Be patient or hire someone to help you
 Again, this is something that customers will
remember
 You want to distinguish yourself from your
competition
 Choose something that states:

WHY YOU ARE DIFFERENT FROM YOUR COMPETITORS


Online Websites – Where Do
You Begin •Will you be using someone
to do it for you or will you
do it yourself?

•If doing it yourself, some
hosts offer easy-to-use
programs like SohoLaunch
or Templates

•Templates still require
that you know HTML, CSS,
and Image Editor

 HTML Websites

 Flash Websites

 Online Stores (sometimes referred to as E-
Commerce) Websites

 Any one of these can be custom or template


 I Changed My Website Page Directly and
Uploaded It To The Website…is this Static or
Dynamic?

 I Changed Some Data In My Database and
Now My Website Is Showing The New Data…is
this Static or Dynamic?


 Most web development companies use:
◦ Adobe Illustrator for logo design
◦ Adobe Photoshop for website design/slicing
◦ Adobe Dreamweaver for website
design/development/file transfer
◦ Adobe Flash for Flash websites or pieces
◦ Optionally, FTP client may be used to transfer files


Are You Comfortable With This?


This demonstrates
using rulers and
slicing to create the
needed pieces for the
website.


Dreamweaver
is then used to
pull the pieces
together into
your website’s
page.

Familiarity
with CSS can
also prove to
be useful.


 SohoLaunch is popular for
allowing non-tech people to
create their own websites
 They also support creation of
online stores
 Uses Templates
 There are other tools too


 Still May Require
Skills In:
◦ HTML/CSS Skills
◦ Photoshop (which
costs hundreds)
◦ Optionally, an editor,
such as
Dreamweaver


 There are many e-
commerce templates too
 Easy to manage
 No modifications are
necessary, but they are
suggested for
logo/branding placement
 Some even provide
backend admin to
manage the store and its
products


 Basic functionality is
common
 Some include
extensions such as
coupons, discounts,
shipping, credit card,
and newsletters


 Online Store Website with Dynamic Products
Catalog
 SSL Certificate for collecting information
 Merchant Account, Paypal Account, or Google
Checkout Account for processing payments


 Create a file using SiteMap protocol:
◦ Describes files in your site you wish to list on SE
◦ Provides location, last modification date, frequency, and
priority for each file
 Validate your sitemap file
 Submit your sitemap file (most SEs accept the
same file format)
http://www.google.com/support/webmasters/bin/answer.py?answer=34609

https://www.google.com/webmasters
/tools/docs/en/protocol.html
http://code.google.com/p/sitemap-
generators/

 Building Websites In Detail
 Building Online Stores In Detail
 Marketing Your Website Using E-Marketing
Strategies

 Please Keep Up-To-Date On Our Blog As We
Will Be Introducing These In Coming Months

Blog.AxsysTechGroup.com


 Read Our Blog At:
◦ Blog.AxsysTechGroup.com
 Become A Fan On FaceBook:
◦ FaceBook.AxsysTechGroup.com
 Follow Us On Twitter:
◦ Twitter.com/AxsysTechGroup
 Chat With Us Live At:
◦ www.AxsysTechGroup.com
 Call Us At:
◦ +1-954-499-5594
Every Week We’re Picking A Commenter To Spotlight On Our Blog


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