2. Agenda
•Introduction
•Social Media
•Social Media Acquisition Medium
•Types of Social Media
•Business Drivers for Social Media
•Starting the Social Media Process
•Ten Best Practices
•Benefits of Social Media
•Downfalls of Social Media
•Examples of Social Media
•Questions
•Volunteers
3. •Introduction
•Social Media
•Social Media Acquisition Medium
•Types of Social Media
•Business Drivers for Social Media
•Starting the Social Media Process
•Ten Best Practices
•Benefits of Social Media
•Downfalls of Social Media
•Examples of Social Media
•Questions
•Volunteers
4. Social media is media designed to be disseminated through social
interaction, created using highly accessible and scalable publishing
techniques. Social media uses Internet and web-based technologies to
transform broadcast media monologues (one to many) into social media
dialogues (many to many). It supports the democratization of
knowledge and information, transforming people from content
consumers into content producers.
Social media can be said to have three components;
*Concept (art, information, or meme).
*Media (physical, electronic, or verbal).
*Social interface (intimate direct, community
engagement, social viral, electronic broadcast or
syndication, or other physical media such as print).
http://en.wikipedia.org/wiki/Social_media
Social Media
5. •Introduction
•Social Media
•Social Media Acquisition Medium
•Types of Social Media
•Business Drivers for Social Media
•Starting the Social Media Process
•Ten Best Practices
•Benefits of Social Media
•Downfalls of Social Media
•Examples of Social Media
•Questions
•Volunteers
6. Various way to drive traffic to your site
(AKA Acquisition Strategy)
Organic Search
Email
website
Paid Search Social Media
Mobile Affiliate
Banner
Proprietary & Confidential Do not distribute Social Media Acquisition Medium
7. Social Media
Organic Search
Email
website
Paid Search Social Media
Mobile Affiliate
Banner
Social Media Acquisition Medium
8. •Introduction
•Social Media
•Social Media Acquisition Medium
•Types of Social Media
•Business Drivers for Social Media
•Starting the Social Media Process
•Ten Best Practices
•Benefits of Social Media
•Downfalls of Social Media
•Examples of Social Media
•Questions
•Volunteers
12. •Introduction
•Social Media
•Social Media Acquisition Medium
•Types of Social Media
•Business Drivers for Social Media
•Starting the Social Media Process
•Ten Best Practices
•Benefits of Social Media
•Downfalls of Social Media
•Examples of Social Media
•Questions
•Volunteers
13. According to a global Nielsen survey of 26,486 Internet users in
47 markets, consumer recommendations are the most credible
form of advertising
There were nearly 116 million US user-generated content
consumers in 2008, along with 82.5 million content creators. Both
numbers are set to climb significantly by 2013 (eMarketer,
February 2009)
81% of online holiday shoppers read online customer
reviews (Nielson Online, July 2009)
Nearly 54 million professionals across different industries use
LinkedIn to their competitive advantage
Mobile user-generated content will generate $5.7 billion
worldwide in 2012, up from $576 million in 2007. (“Mobile Social
Networking: Opportunities & Forecasts 2008-2013,” Juniper
Research, October 2008)
Business Drivers for Social Media
14. Do You Agree or Disagree That Social Media Will…
Business Drivers for Social Media
16. •Introduction
•Social Media
•Social Media Acquisition Medium
•Types of Social Media
•Business Drivers for Social Media
•Starting the Social Media Process
•Ten Best Practices
•Benefits of Social Media
•Downfalls of Social Media
•Examples of Social Media
•Questions
•Volunteers
25. •Introduction
•Social Media
•Social Media Acquisition Medium
•Types of Social Media
•Business Drivers for Social Media
•Starting the Social Media Process
• Ten Best Practices
•Benefits of Social Media
•Downfalls of Social Media
•Examples of Social Media
•Questions
•Volunteers
26. 1
What are we trying to accomplish?
ClickZ Dec 2009
Starting the Social Media Process - Best Practices
27. 2
Why social media?
Starting the Social Media Process - Best Practices
28. 3
What kind of social media will help us best
achieve our goals?
ClickZ Dec 2009
Starting the Social Media Process - Best Practices
29. 4
Are we prepared to let go of control of
our brand, at least a little? Transparent?
Ready to be yourself?
ClickZ Dec 2009
Starting the Social Media Process - Best Practices
30. 5
What will we do to encourage
participation?
ClickZ Dec 2009
Starting the Social Media Process - Best Practices
31. 6
Who will maintain our social media
presence?
Starting the Social Media Process - Best Practices
32. 7
Do we have the resources to keep this
up, or will this be a short campaign?
ClickZ Dec 2009
Starting the Social Media Process - Best Practices
33. 8
How does engaging users via social
media integrate into our overall
marketing/communications strategy?
ClickZ Dec 2009
Starting the Social Media Process - Best Practices
34. 9
How do we measure success? What
constitutes failure?
Starting the Social Media Process - Best Practices
35. 10
What will we do less of if we're
spending resources on social media?
Starting the Social Media Process - Best Practices
36. •Social Media Acquisition Medium
•Types of Social Media
•Business Drivers for Social Media
•Starting the Social Media Process
•Ten Best Practices
•Benefits of Social Media
•Downfalls of Social Media
•Examples of Social Media
•Questions
•Volunteers
37. Search Engine Optimization (SEO)
Drive traffic
Gain brand awareness
The world is your playground
Being Nimble
Measureable
“Relatively” inexpensive
Benefits of Social Media
38. •Introduction
•Social Media
•Social Media Acquisition Medium
•Types of Social Media
•Business Drivers for Social Media
•Starting the Social Media Process
•Ten Best Practices
•Benefits of Social Media
•Downfalls of Social Media
•Examples of Social Media
•Questions
•Volunteers
39. Time commitment
Staying on top of the situation
Lack of anonymity
Scams
Risk of not being present
Still learning
Everyone is an expert
Downfalls of Social Media
41. •Introduction
•Social Media
•Social Media Acquisition Medium
•Types of Social Media
•Business Drivers for Social Media
•Starting the Social Media Process
•Ten Best Practices
•Benefits of Social Media
•Downfalls of Social Media
•Examples of Social Media
•Questions
•Volunteers
47. •Introduction
•Social Media
•Social Media Acquisition Medium
•Types of Social Media
•Business Drivers for Social Media
•Starting the Social Media Process
•Ten Best Practices
•Benefits of Social Media
•Downfalls of Social Media
•Examples of Social Media
•Questions
•Volunteers
49. •Introduction
•Social Media
•Social Media Acquisition Medium
•Types of Social Media
•Business Drivers for Social Media
•Starting the Social Media Process
•Ten Best Practices
•Benefits of Social Media
•Downfalls of Social Media
•Examples Of Social Media
•Questions
•Volunteers
Proprietary & Confidential
53. “…after Internet training at home, participants with minimal online experience
displayed brain activation patterns very similar to those seen in the group of savvy
Internet users.” UCLA study on internet behavior and brain activity presented at the Society for Neuroscience in Chicago.