Marketing to Muslims - Ramadan Tips
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Ramadan is coming, you must be working on your Ramadan Campaign. Here are some tips for those marketers who plan to differentiate. What is worth mentioning here is that Brand Communication has learnt to ride on the waves of uneasy insights and relate to the consumer. But somehow, all of those learning fail to affect the way we produce Ramadan Campaigns. This presentation brings out Insights into the Muslim World that waiting to be tapped. Please don’t waste your time reading it any further if you don’t plan to differentiate.
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Marketing to Muslims - Ramadan Tips
- 2. InsightsbyAyeshaSaeed www.CustomerTrendlog.com Ramadan Kareem. Branding should do better than just showing Hilal & Dates Trust me, we (Muslims) don’t sit in our couches and wait for you to show the prettiest Hilal on your adverts. Ramadan is about Spiritual detoxing, Patience, Compassion, Self Control, Honesty and about understanding the message of God (Quran). Lets talk about that
- 4. InsightsbyAyeshaSaeed www.CustomerTrendlog.com Your Logo & Tagline CREATING A CLONE AGAIN THIS RAMADAN? Here is a standard format. The least you can do is to Save the design cost and give it to Charity.
- 5. InsightsbyAyeshaSaeed www.CustomerTrendlog.com Brand Communication has learnt to ride on the waves of uneasy insights and relate to the consumer. But somehow, all of those learning fail to affect the way we produce Ramadan Campaigns.
- 6. InsightsbyAyeshaSaeed www.CustomerTrendlog.com Insights into Muslim Market
- 7. InsightsbyAyeshaSaeed www.CustomerTrendlog.com Another ½ thinks, it is a symbol of Freedom. Everyone is entitled to choose their attire OPPRESSION FREEDOM ½ of the world thinks Hijab should be banned.. It’s a symbol of oppression
- 8. InsightsbyAyeshaSaeed www.CustomerTrendlog.com This movie moved the Muslim world, it talks about how stereotyping is effecting the Muslims. The movie makers found this insight, but the brand managers cant? Surprising! AND I AM NOT A TERRORIST
- 9. InsightsbyAyeshaSaeed www.CustomerTrendlog.com He is a Muslim who runs one of the worlds’ largest philanthropist center. The reason you don’t know him and many others is that Muslim Philanthropists have never been celebrated at broader level hence leaving a cavity in perceptions about Muslims. Enlighten your audience- show the brighter side of the pictureDo you know him? Most probably, No.
- 10. InsightsbyAyeshaSaeed www.CustomerTrendlog.com Meat is the only thing associated with Halal, not the fact that your brand is truthful, avoids all forms of illegalities, bribes and everything which is forbidden in Islam. Educate and enlighten your audience. Halal is not how you slaughter a cow, it’s a way of life.
- 11. InsightsbyAyeshaSaeed www.CustomerTrendlog.com Few Ideas for the campaigns
- 12. InsightsbyAyeshaSaeed www.CustomerTrendlog.com Enlighten I Cover is a photo book by a Muslim photographer talking about successful Muslim women who covers Support a cause Pick any cause, from dishonesty to charity and support it. Your CSR campaign can be your Ramadan Campaign
- 13. InsightsbyAyeshaSaeed www.CustomerTrendlog.com Support the man behind the cause Promote the Stars of Muslim World. Let the world see us in a different light Educate What is Halal? What is Islam? What is Ramadan? Try to talk about the real meaning of these concepts Fasting is more than just hunger management
- 14. InsightsbyAyeshaSaeed www.CustomerTrendlog.com Interesting presentations – Marketing to Muslims You may find the following link useful, if you are looking for more presentations on the same subject http://www.customertrendlog.com/tag/marketing-to-muslims/