process of making an advert

1. Basic TV Ad
Production

2. TV Production Process
Preproduction
-Selecting a director
-choosing a production Postproduction
company
- Editing
-bidding
-processing
-cost estimation and Production
timing -Recording sound effects
-production timetable - Location versus -Audio/video mixing
Set construction -Night/weekend shoots -Opticals
Location -Talent arrangements -client/agency approval
Agency and client
approvals -Duplicating
Casting -Release/ shipping
Wardrobes
-Preproduction
meetings

3. Creating TV Commercials
Creating Effective TV Commercials
Begin at the finish.
- Concentrate on the final impression the
the commercial will make.
Create an Attention-getting Opening.
- An opening that is visually surprising or full of action, drama, Humour or
human interest sets the context and allows a
smooth transition to the rest of the commercial.
Use a situation that grows naturally out of the sales story.
- Avoid distracting gimmicks. Make it easy for viewers to identify with the characters.

4. Creating Effective TV commercials
Characters are the living symbol of the product.
- They should be appealing, believable,
non-distracting and most of all relevant.
Keep it Simple
- The sequence of ideas should be easy to
Follow. Keep the number of elements in the
commercial to a minimum.
Write concise Audio Copy.
- the video should carry most of the weight.
Fewer then 2 WPS is effective for demonstrations. For
TVCs, 101-110 words is most effective. More than 170 words is
Too talky

5. TVC script
Video Audio
Contains Description Lists spoken copy,
of the Visuals and sound effects and
production: Camera, music.
angels, Actions,
Scenery and stage
directions

6. Film techniques
Shots
- Basic visual element in a film.
- Continuous view made by one camera without
Interruption
- Each shot is a take. A number of takes may be
required to make one acceptable shot
- A scene may consist of one or more shots taken
from different angles and distances

7. Long shot (establishing shot)
A related notion is that of an
extreme long shot. This can be
taken from as much as a quarter of
a mile away, and is generally used
as a scene-setting, establishing
shot. It normally shows an exterior,
e.g. the outside of a building, or a
landscape, and is often used to
show scenes of thrilling action e.g.
in a war film or disaster movie.
There will be very little detail
visible in the shot, as it is meant to
give a general impression rather
than specific information.

8. Medium shot
Medium shot is a camera
angle shot from a
medium distance, A shot
of a person from the
knees up or waist up.
Medium shots are
relatively good in
showing facial
expressions but work
well to show body
language.

9. Close up shot
In the closeup shot, a
certain feature or part of
the subject takes up
most of the frame. A
close up of a person
usually means a close up
of their face (unless
specified otherwise).
A close-up of a person
emphasizes their
emotional state.

10. Extreme Close up
Extreme close up
Focuses attention on
detail of a detail. Tiny
objects or areas, small
portions can be
magnified

11. Visualizing & Describing movements.
Side to side
- Pan ( camera pivots from fixed point to turn and
Follow the action)
- Truck ( lateral movement of camera when it is
Mounted and fixed to move parallel to the action
without pivoting.

12. The end.