1. p4 marketing travel and tourism unit 10 level 2
Tuesday, 15 January 13

2. What do you think of the facilities?
Survey results This shows what the
question one people who
very good good
satisfactory terrible completed the survey
think of the facilities
6% at Twycross Zoo.
22%
44% 44% think the facilities
are very good but 6%
28% thought they were
terrible.
50% were satisfied
overall.
Tuesday, 15 January 13

3. Did you enjoy the visit to Twycross Zoo?
Question 2
yes no
17%
83%
This shows whether people
enjoyed the visit or not.
83% enjoyed the visit but
17% did not.
Tuesday, 15 January 13

4. Would you come to Twycross Zoo again?
question 3
This graph shows the survey
yes no
results of whether these
people would come back or
24% not.
76% said they would return.
24% said they would not.
76%
Tuesday, 15 January 13

5. question 4 Is it value for money?
yes no
This graph shows the high
percentage of people who
thought it was value for money.
22% 78% agreed it was
while 22% thought it was not.
78%
Tuesday, 15 January 13

6. question 5 Where is your home town?
This graph
shows that hometown
most 15
visitors lived 11.25
in the
Sheffield 7.5
area and not 3.75
too far from
the zoo. 0
sheffield texas bangledesh sydney
Tuesday, 15 January 13

7. 6 How did you hear about Twycross Zoo?
friend
family member
word of mouth 6%
6% 24%
advertisement 6%
tv
6%
internet
i didnt 6% 6%
paper 6% 6%
birthday present 12% 6%
bilboard 12%
website
at the farm
This graph shows the highest percentage (24%) of
people heard about the zoo from a friend. 12 % had
seen it advertised on TV and also on the internet. The
rest were mixed with small percentages.
Tuesday, 15 January 13

8. Question 7 If there were entrance gift vouchers available
would you consider buying them for family and friends to
save them money?
yes no
35%
65%
This graph shows 65% would buy gift
vouchers for family and friends but
35% would not.
Tuesday, 15 January 13

9. question 8 Tell us about you?
male female
41%
59%
More males were surveyed
but this does not give a full indication
that more males would visit the zoo.
Tuesday, 15 January 13

10. Question 9 What age group are
you?
less than 18 19-30
31-50 51-60
60+
12%
6%
6%
76%
This graph shows the ages of the people
surveyed are 18 or younger. Only 12%
were aged 60 or over.
Tuesday, 15 January 13

11. question 10 Do you feel we have met your needs today?
yes no
12%
88%
12% disagree that their needs were met so it would be
important to try and find out why.
Tuesday, 15 January 13

12. To conclude this assignment you should know 18 people
participated in this survey
Tuesday, 15 January 13

13. The conclusion is most people like going to Twycross and
that most people would do all the things highlighted in the
powerpoint presentation.
Tuesday, 15 January 13