1. © Euromonitor International
1
MARKET RESEARCH & CONSULTING

2. © Euromonitor International
2
EUROMONITOR INTERNATIONAL:
• WHO WE ARE …
• WHAT WE DO …
• HOW WE HELP OUR CLIENTS …
RESEARCH METHODOLOGY
SYNDICATED RESEARCH:
• PASSPORT
• OUR COVERAGE
CUSTOM RESEARCH:
• SOLUTIONS & TOOLS
• CASE STUDIES
Q&A

3. © Euromonitor International
3MAKING SENSE OF GLOBAL MARKETS
ince 1972: Strategy Research for consumer markets
yndicated and Ad Hoc strategy research & consulting
xtensive network of in-country analysts: 800 and growing!
lobal industry specialist teams ensure international consistency
lobal presence
EUROMONITOR INTERNATIONAL
Chicago
Santiago
London
Vilnius
Tokyo
SydneyCape Town
Shanghai
Singapore
Dubai

4. © Euromonitor International
4WHAT WE DO …
ndependent provider of global strategic intelligence on industries, countries and consumers
ustom Research: Consulting, to get you from A to Z in Ad Hoc Projects
yndicated research: Annual research program of US$ 80 million
 Off the shelve research studies
 Tools:
1) Reports & Books: industry – country – consumers (national/global)
2) Online Research Database “PASSPORT”: global intelligence system
3) Market Research Monitor
EUROMONITOR INTERNATIONAL

5. © Euromonitor International
5HOW WE HELP OUR CLIENTS …
overnments, Trade Bodies, NTO’s, Universities
Economic Planning (short, medium, long term).
Comprehensive Review at macro- and micro-levels.
Analysis of sectors, state of employment, major trends
and impact of global crisis.
Identify new sectors and new sub-sectors as per their
contribution to the economy.
Recommend a set of coherent policies and measures to
promote sustainable development.
Creating detailed macro and sectoral econometric
models, to make recommendation on the overall level of
development.
Capacity building: training of the staff in operating,
updating and extending the model.
Execute effective strategies for boosting the tourist
industry.
EUROMONITOR INTERNATIONAL
“Euromonitor International is certainly our most important tool for
qualitative market data”.
- APEX Brasil

6. © Euromonitor International
6HOW WE HELP OUR CLIENTS …
MCG, Banks, Advertising, Consulting, Aviation,
Construction, Telecommunication …
n your product markets:
nnual strategy planning regionally and globally
ross-check audit and panel data against big picture total market
sizes
dentify opportunities from truly comparable cross-border
statistics
egular trends information for product and brand teams
nd around your product markets:
ain insights into less well-known channels (impulse, foodservice)
atch the changes in e.g. health-related trends, ingredients and
packaging
pdate route-to-market strategy with detailed view of each
channel
onitor related developments and competitors in neighbouring
EUROMONITOR INTERNATIONAL
“The competitive insight Euromonitor provided us exceeded all
expectations and actively impacts our strategy decision making
process”.
- Whirpool

7. © Euromonitor International
7
EUROMONITOR INTERNATIONAL:
• WHO WE ARE …
• WHAT WE DO …
• HOW WE HELP OUR CLIENTS …
RESEARCH METHODOLOGY
SYNDICATED RESEARCH:
• PASSPORT
• OUR COVERAGE
CUSTOM RESEARCH:
• SOLUTIONS & TOOLS
• CASE STUDIES
Q&A

8. © Euromonitor International
8INDUSTRY RESEARCH
RESEARCH METHODOLOGY

9. © Euromonitor International
9
EUROMONITOR INTERNATIONAL:
• WHO WE ARE …
• WHAT WE DO …
• HOW WE HELP OUR CLIENTS …
RESEARCH METHODOLOGY
SYNDICATED RESEARCH:
• PASSPORT
• OUR COVERAGE
CUSTOM RESEARCH:
• SOLUTIONS & TOOLS
• CASE STUDIES
Q&A

10. © Euromonitor International
10PASSPORT
SYNDICATED RESEARCH
What’s in it?What is it? What is it for?
 Gateway to global strategy
intelligence
 Common information
architecture for your entire
organisation
 Industry-standard data and
analysis
 A complete picture of the
commercial environment
 Monitor your markets,
related industries, operating
conditions, consumer trends
 More efficient information
use
 Statistics, reports, comment
 4,000 products and services
 115 million data points
 17,000 full text reports: global,
regional, country, company
Industries
Countries
Consumers

11. © Euromonitor International
11OUR COVERAGE
PASSPORT
Tissue & Hygiene DIY and Gardening
Consumer Appliances
Ingredients
PackagingSoft drinks
House Wares and
Home Furnishings
Consumer Health
Foodservice
Packaged food
Eyewear
Non-Alcoholic drinks
Consumer Finance
Luxury Goods
Pet care
Fresh food
Clothing & Footwear
Toys and games
Home Care
Consumer ElectronicsBeauty & Personal Care Hot drinks
Retailing Travel and tourismTobacco
Health and wellness Countries
Consumers

12. © Euromonitor International
12
EUROMONITOR INTERNATIONAL:
• WHO WE ARE …
• WHAT WE DO …
• HOW WE HELP OUR CLIENTS …
RESEARCH METHODOLOGY
SYNDICATED RESEARCH:
• PASSPORT
• OUR COVERAGE
CUSTOM RESEARCH:
• SOLUTIONS & TOOLS
• CASE STUDIES
Q&A

13. © Euromonitor International
13SOLUTIONS & TOOLS
CUSTOM RESEARCH
Macro
Opportunity frameworks
PEST
Quarterly tracking
Competitive intelligence
Profiling
Benchmarking
Partner evaluation
Innovation
NPD business case
Consumer insights
Product claims
Route to market
Production, imports, exports
Supply and value chain
B2B and B2C channels
Scenario analysis
Market simulations
Portfolio analysis
Test business cases
Marketing analytics
Marketing effectiveness
Substitutes and complements
Price and channel strategy
Visualisation
Discovery, sharing, communication
Market attractiveness planners
Performance monitoring
Forecasting
Launch, sales, demand, lifecycle
Success / failure probabilities
Determine risk exposure
Consumer analytics
Customer profiling
Income distribution models
Purchasing behaviour
Category evaluation
Sizes, shares, growth
Segmentation
Market entry strategy

14. © Euromonitor International
14
THANK YOU
For questions or concerns, please contact:
Ayman Ghanam, Regional Consultant – Middle East, North Africa & Turkey
Ayman.ghanam@euromonitor.com
Tel.: +971.4.371.27.81
Fax: +971.4.372.43.70
www.euromonitor.com