Small Businesses Development from my own personal experience at developing Aymstrong.com

1. The truth behind Small Businesses development.
“What to avoid and be prepared for”.
By Yousef Al-Qanai

2. Tell me about your self
What kind of business do you own ?
and what is your dream?

3. Our past shapes our future

4. Our past shapes our future

5. Who am i ?

6. Who am i ?
Yousef Al Qanai, 24 years
old.

7. Who am i ?
Yousef Al Qanai, 24 years
old.
CEO & Founder of
AYMSTRONG.

8. Who am i ?
Yousef Al Qanai, 24 years
old.
CEO & Founder of
AYMSTRONG.
Also Fitness Expert,
Athlete, Runner.

9. Who am i ?
Yousef Al Qanai, 24 years
old.
CEO & Founder of
AYMSTRONG.
Also Fitness Expert,
Athlete, Runner.
Degree, Business

10. My biggest things

11. My biggest things
First Kuwaity earning a Fitness
certification from ISSA.

12. My biggest things
First Kuwaity earning a Fitness
certification from ISSA.
Youngest arab ever to participate in
the toughest race on earth, the
Marathon Des Sables (MdS).

13. My biggest things
First Kuwaity earning a Fitness
certification from ISSA.
Youngest arab ever to participate in
the toughest race on earth, the
Marathon Des Sables (MdS).
The only Kuwaiti participating in the
MdS at 2011, April.

14. The MdS, 2011
250K 7D 12KG 52C

15. First things first.....Passion

16. First things first.....Passion
If you are not passionate about what you
do, you will be out of business. It is as
simple as that.

17. About AYMSTRONG

18. About AYMSTRONG
We guide and empower people to
develop them selves, through a
community of qualified experts, events,
and activities. In the field of health,
fitness, and human development.

19. Our Team

20. The things we did/do

21. The Start

22. The Start
Disappointment,
Started small, with no
money, loss, but
created an image.

23. The Start
Disappointment,
Started small, with no
money, loss, but
created an image.

24. The Start

25. The Start
Re-branded to

26. The Start
Re-branded to

27. The Start
Re-branded to
Paying rent phase ‘Security and
dreams’.

28. The Start
Re-branded to
Paying rent phase ‘Security and
dreams’.
But built a reputation, sounded and
looked big.

29. The Start
Re-branded to
Paying rent phase ‘Security and
dreams’.
But built a reputation, sounded and
looked big.
Ended up getting big bucks from Dar
Al Shifa.

30. Phase 2 ‘Think Small’

31. Phase 2 ‘Think Small’
Think Small . Yes . Think Small.

32. Phase 2 ‘Think Small’
Think Small . Yes . Think Small.
Create resources, to generate revenue
streams.
(Ex. ISSA, My Personal MBA by: Josh Kaufman)

33. Phase 2 ‘Think Small’
Think Small . Yes . Think Small.
Create resources, to generate revenue
streams.
(Ex. ISSA, My Personal MBA by: Josh Kaufman)
They will save you and build your
business.

34. Phase 2 ‘Think Small’
Think Small . Yes . Think Small.
Create resources, to generate revenue
streams.
(Ex. ISSA, My Personal MBA by: Josh Kaufman)
They will save you and build your
business.
Small revenues matter.

35. Phase 3 H-Expansion

36. Phase 3 H-Expansion
Horizontal expansion. ‘Do more of what
you do’

37. Phase 3 H-Expansion
Horizontal expansion. ‘Do more of what
you do’
Fight security and think sustainability.

38. Phase 3 H-Expansion
Horizontal expansion. ‘Do more of what
you do’
Fight security and think sustainability.
Reach out as much as you can. ‘Meet
them all’.

39. Phase 3 H-Expansion
Horizontal expansion. ‘Do more of what
you do’
Fight security and think sustainability.
Reach out as much as you can. ‘Meet
them all’.
Give from your self. Be a Patrick.

40. Phase 3 H-Expansion
Horizontal expansion. ‘Do more of what
you do’
Fight security and think sustainability.
Reach out as much as you can. ‘Meet
them all’.
Give from your self. Be a Patrick.

41. Phase 3 H-Expansion
Horizontal expansion. ‘Do more of what
you do’
Fight security and think sustainability.
Reach out as much as you can. ‘Meet
them all’.
Give from your self. Be a Patrick.

42. How to succeed in H-Expansion

43. How to succeed in H-Expansion
Think of costs as an end of year
matter.

44. How to succeed in H-Expansion
Think of costs as an end of year
matter.
Get the right people, part timers.

45. How to succeed in H-Expansion
Think of costs as an end of year
matter.
Get the right people, part timers.
Divide salaries into (Fixed - Variable).

46. How to succeed in H-Expansion
Think of costs as an end of year
matter.
Get the right people, part timers.
Divide salaries into (Fixed - Variable).
Automate, Automate, and Automate
again.
(Ex. Eye For Life, Weight Loss Camp)

47. Phase 4 - V Expansion

48. Phase 4 - V Expansion
Dont even tap onto that until your
ready.

49. Phase 4 - V Expansion
Dont even tap onto that until your
ready.
Focus on H Expansion before you
come here.

50. Sponsors Are Partners

51. Sponsors Are Partners
Remember.. “People buy people”. -
Mark Gillett

52. Sponsors Are Partners
Remember.. “People buy people”. -
Mark Gillett
Under promise and over deliver.
Even with sponsors. (Ex. The Journey).

53. Branding --> !_!@$!”*#?

54. Branding --> !_!@$!”*#?
What is a brand ?

55. Branding --> !_!@$!”*#?
What is a brand ?
Find a story for your brand.

56. Branding --> !_!@$!”*#?
What is a brand ?
Find a story for your brand.
Find a reference and a slogan.

57. Branding --> !_!@$!”*#?
What is a brand ?
Find a story for your brand.
Find a reference and a slogan.
A brand practical form is
‘experiences’. create them.

58. Branding --> !_!@$!”*#?
What is a brand ?
Find a story for your brand.
Find a reference and a slogan.
A brand practical form is
‘experiences’. create them.
People remember how they feel. Only.

59. Branding --> !_!@$!”*#?
What is a brand ?
Find a story for your brand.
Find a reference and a slogan.
A brand practical form is
‘experiences’. create them.
People remember how they feel. Only.

60. Customize your product

61. Customize your product

62. Customize your product
Customize your product/
service to suit the culture.

63. Customize your product
Customize your product/
service to suit the culture.
We changed ‘Lifestyle
Coaching’ to ‘Weight Loss
Camp’.

64. Customize your product
Customize your product/
service to suit the culture.
We changed ‘Lifestyle
Coaching’ to ‘Weight Loss
Camp’.
It added a reference and
increased demand.

65. Customize your product
Customize your product/
service to suit the culture.
We changed ‘Lifestyle
Coaching’ to ‘Weight Loss
Camp’.
It added a reference and
increased demand.
We ended up making KD

66. Build a community

67. Build a community
Flip the funnel and build a
community.

68. Build a community
Flip the funnel and build a
community.

69. Build a community
Flip the funnel and build a
community.
A free event generated money.

70. Build a community
Flip the funnel and build a
community.
A free event generated money.

71. Dont hold back

72. Dont hold back
My story with Nike & Ali
Abdulwahab & Sons Co.

73. Dont hold back
My story with Nike & Ali
Abdulwahab & Sons Co.
Keep pushing your business
to success. Drop your offers
to all.

74. Dont hold back
My story with Nike & Ali
Abdulwahab & Sons Co.
Keep pushing your business
to success. Drop your offers
to all.
Avoid what others say about
security.

75. Dont hold back
My story with Nike & Ali
Abdulwahab & Sons Co.
Keep pushing your business
to success. Drop your offers
to all.
Avoid what others say about
security.
Accept that what your doing
is ‘hard’ and owning a
business will never be easy.

77. Any Questions ?
Im almost done.

78. Stay Connected

79. Stay Connected
Facebook.com/alqanai

80. Stay Connected
Facebook.com/alqanai
Twitter: @YousefAlQanai |
@AYMSTRONG

81. Stay Connected
Facebook.com/alqanai
Twitter: @YousefAlQanai |
@AYMSTRONG
Blackberry Pin: 2394B092

82. Stay Connected
Facebook.com/alqanai
Twitter: @YousefAlQanai |
@AYMSTRONG
Blackberry Pin: 2394B092
yousef@alqanai.com

83. Determine the limit
‘Exercise’

84. Determine the limit
‘Exercise’
Take a pen and paper.

85. Determine the limit
‘Exercise’
Take a pen and paper.
You have 7 to 10 minutes.

86. Determine the limit
‘Exercise’
Take a pen and paper.
You have 7 to 10 minutes.
Write down how do you see your
business in the future. How big do you
want it to be ?.

87. Determine the limit
‘Exercise’
Take a pen and paper.
You have 7 to 10 minutes.
Write down how do you see your
business in the future. How big do you
want it to be ?.
And how do you plan to get there ?.

89. Good Bye
and quit your jobs
Now im done.