SSP14 presented at IBM Edge 2012 conference.

1. Using Social Media for IBM System
Storage Birds of a Feather (BOF)
Q&A Panel
Moderated by Tony Pearson, IBM
sSP14
#IBMEDGE

2. This Birds-of-a-Feather (BOF)
session brings together a panel of
experts on how social media can
be leveraged to help you do your
job, get the information you need
to solve problems, and share your
knowledge with others.
#IBMEDGE

3. 2012 IBM Global CEO Study
Employees who connect more
with each other and with the
outside world to innovate
continuously reinvent themselves.
By learning from each other, they
stay ahead of the skills curve,
open to change, and in effect
become "future-proof."
Source: 2012 IBM Global CEO Study
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#IBMEDGE

4. Storage Bloggers
Jack Arnold Del Hoobler Jim Kelly Tony Pearson
Carlos Pratt Elisabeth Rich Swain Barry Whyte
Stahl
Jon Toigo Stephen Foskett
(Drunkendata.com) (blog.fosketts.net)
http://www-03.ibm.com/systems/storage/community/index.html 4
#IBMEDGE

5. Connecting with IBM Storage
Twitter https://twitter.com/ibmstorage/ @IBMStorage
#IBMStorage
LinkedIn http://www.linkedin.com/groups?gid=2018491&trk=hb_side_g
Facebook https://www.facebook.com/IBMStorage
YouTube http://www.youtube.com/ibmstorage.
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#IBMEDGE

6. Additional IBM Resources
http://storagecommunity.org
IBM Expert Network on Slideshare:
http://www.slideshare.net/ibm
System Storage Interoperation Center (SSIC)
http://www-03.ibm.com/systems/support/storage/ssic/interoperability.wss
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#IBMEDGE

7. The “Four R’s”
• Relevance • Respect
– Identify yourself by name, and – Respect copyright, fair use and
when relevant: your role and financial disclosure laws.
employer – Use disclaimers like…
– Ensure your profile and “My views are my own, and do
related content is consistent not necessarily represent the
with how you wish to present views of my employer.”
yourself with colleagues and
clients
– Add value. Provide worthwhile • Restraint
information and perspective – Don't use ethnic slurs, personal
insults, obscenity
• Responsibility – Don't pick fights, but set the
record straight as needed
– Be personally responsible for
your content – Don't provide confidential or
proprietary information
– Be the first to admit and
correct your own mistakes – Don't cite or reference clients,
partners or suppliers without
their approval
#IBMEDGE Source: http://www.ibm.com/blogs/zz/en/guidelines.html

8. Our Q&A Panel (listed alphabetically)
• Jack Arnold
• Scott Drummond
• Stephen Foskett
• Mary Hall
• Nick Harris
• Tony Pearson
• Rich Swain
• Jon Toigo
#IBMEDGE

9. Thank You
#IBMEDGE
Intel, the Intel logo, Xeon and Xeon Inside are
trademarks or registered trademarks of Intel
Corporation in the U.S. and /or other countries.

10. Additional Resources
Email:
tpearson@us.ibm.com
Twitter:
http://twitter.com/az99Øtony
Blog:
http://ibm.co/brAeZØ
Books:
http://www.lulu.com/spotlight/99Ø_tony
IBM Expert Network:
http://www.slideshare.net/az99Øtony
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#IBMEDGE
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11. Don’t miss these valuable opportunities:
Visit the Technical Edge Solution Expo IBM Edge2012 Logo Store Fill out your surveys!
SmartSite for the most IBM & Partner Exhibits, Theater Visit the IBM Edge2012 Logo We value your feedback –
up-to-date conference Presentations, Meet the Experts, store, conveniently located in Visit ibmtechu.com via web
information! Receptions & Networking the Bonnet Creek Conference portal or mobile device to
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Simply log into Monday 6:30 p.m. – 8:30 p.m. selection of IBM logo items that evaluations and receive an
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portal or mobile device to Tuesday 5:30 p.m. – 7:30 p.m. pad folios and techie items –
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Monday 6:30 p.m. – 8:30 p.m. Increase and validate your skills
Build your own agenda, Tuesday 5:30 p.m. – 7:30 p.m. using the latest versions of IBM
download presentations, products:
fill out your session
surveys and check out our Mon. 10:00 a.m. – 6:00 p.m.
virtual e-literature stand. Tues. 9:00 a.m. – 6:00 p.m.
Wed. 9:00 a.m. – 6:00 p.m.
Thur. 9:00 a.m. – 6:00 p.m.
Fri. 7:00 a.m. – 12:00 p.m.
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#IBMEDGE

12. Acknowledgements, disclaimers
and trademarks
Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other countries. IT
Infrastructure Library is a registered trademark of the Central Computer and Telecommunications Agency which is now part of the Office of Government Commerce. Intel, Intel logo, Intel
Inside, Intel Inside logo, Intel Centrino, Intel Centrino logo, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its
subsidiaries in the United States and other countries. Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Microsoft, Windows, Windows NT, and
the Windows logo are trademarks of Microsoft Corporation in the United States, other countries, or both. ITIL is a registered trademark, and a registered community trademark of the Office
of Government Commerce, and is registered in the U.S. Patent and Trademark Office. UNIX is a registered trademark of The Open Group in the United States and other countries. Java
and all Java-based trademarks and logos are trademarks or registered trademarks of Oracle and/or its affiliates. Cell Broadband Engine is a trademark of Sony Computer Entertainment,
Inc. in the United States, other countries, or both and is used under license therefrom. Linear Tape-Open, LTO, the LTO Logo, Ultrium, and the Ultrium logo are trademarks of HP, IBM
Corp. and Quantum in the U.S. and other countries.
Other product and service names might be trademarks of IBM or other companies. Information is provided "AS IS" without warranty of any kind.
The customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and
performance characteristics may vary by customer.
Information concerning non-IBM products was obtained from a supplier of these products, published announcement material, or other publicly available sources and does not constitute an
endorsement of such products by IBM. Sources for non-IBM list prices and performance numbers are taken from publicly available information, including vendor announcements and
vendor worldwide homepages. IBM has not tested these products and cannot confirm the accuracy of performance, capability, or any other claims related to non-IBM products. Questions
on the capability of non-IBM products should be addressed to the supplier of those products.
All statements regarding IBM future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.
Some information addresses anticipated future capabilities. Such information is not intended as a definitive statement of a commitment to specific levels of performance, function or delivery
schedules with respect to any future products. Such commitments are only made in IBM product announcements. The information is presented here to communicate IBM's current
investment and development activities as a good faith effort to help with our customers' future planning.
Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience
will vary depending upon considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed.
Therefore, no assurance can be given that an individual user will achieve throughput or performance improvements equivalent to the ratios stated here.
Prices are suggested U.S. list prices and are subject to change without notice. Starting price may not include a hard drive, operating system or other features. Contact your IBM
representative or Business Partner for the most current pricing in your geography.
Photographs shown may be engineering prototypes. Changes may be incorporated in production models.
© IBM Corporation 2012. All rights reserved.
References in this document to IBM products or services do not imply that IBM intends to make them available in every country.
Trademarks of International Business Machines Corporation in the United States, other countries, or both can be found on the
World Wide Web at http://www.ibm.com/legal/copytrade.shtml.
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#IBMEDGE