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Planning Study
  Lower 9th Ward Art, Culture, and Civic Engagement Center
                                           New Orleans, LA

Economic Empowerment and Global Learning Project (EEGLP)
                                         Lafayette College
                                     Easton, Pennsylvania
Lafayette College Team
                        Faculty
                  David Veshosky
                        Ed Kerns
                   Anuradha Ghai
                         Jim Toia
                  Ute Schumacher
     Gladstone Fluney Hutchinson

                      Students
                 Donald A. Ellis
                Mitchell Bennett
              Lewis Hunt-Irving
                Melanie DeFazio
                         Nan Li
                   Katrina Ladd
                      Ting Chiu
                   Imogen Cain
         Margaret Bruno-Metzger
             Ashutosh Tamrakar
contents
4	Introduction
6	  Programmatic Considerations
15	 Economic and
	   Financial Considerations

20	   Appendix A
	     Mission Statement
21	   Appendix B
	     Proposed Conceptual Plan
i. introduction
Planning Study 2010 			                                              L9W | 5




T      he vision for the Lower 9th Ward Art, Culture,
       and Civic Engagement Center is to bring together
       “residents, non-profits, community organizations,
and local businesses and entrepreneurs who share a
commitment to developing the cultural and creative
                                                           to convert the former McDonogh 19/Louis Armstrong
                                                           school at 5909 St. Claude Avenue into the Lower 9th
                                                           Ward Center for Art, Culture, and Civic Engagement.
                                                           The school, which includes the main school building,
                                                           a cafeteria annex and a caretaker’s cottage, along with
                                                                                                                      for locating program spaces within the school, based on
                                                                                                                      the results of the charrette. Appendix B presents the
                                                                                                                      proposed conceptual plan, as detailed in a site plan and
                                                                                                                      floor plans.
assets of the Lower 9th Ward in an environment of          approximately 1.3 acres of open space bordered by St.      Appendix B also presents a cost estimate for the proposed
civic inclusiveness and engagement as a platform for       Claude Avenue and Alabo, Marais and Gordon streets,        conceptual plan. Repair costs are based on estimates
the economic recovery and development, and the             has been vacant since Hurricane Katrina.                   of the Orleans Parish School Board, adjusted to 2010.
democratic renewal, of the communities of the Lower                                                                   Improvement costs include facilities and equipment
9th Ward.” The mission of the center is to “support        Based on the vision and mission of the Lower 9th Ward      required to support proposed programs, as described
community engagement and revitalization of the Lower       Center for Art, Culture, and Civic Engagement and          in the following section. Project costs are estimated to
9th Ward through utilization of its art and cultural       discussions with Lower 9th Ward residents, including       be approximately $13 million to $16 million, including
assets as resources to achieve economic development,       a design charrette in June, 2010, the project team has     design and construction management (CM) costs. Given
sustainability and the renewal of democratic practices     developed an inventory of programs which could be          the conceptual nature of the proposed plans, the cost
within the neighborhood.” (Appendix A)                     included in the center, and has determined the space and   estimate includes a 25 percent contingency factor.
                                                           functional requirements for such programs. Program
Students and faculty from Lafayette College’s Economic     spaces proposed for the center are inventoried in
Empowerment and Global Learning Project (EEGLP) have       Appendix B.
been working with a group of Lower 9th Ward residents
to implement this vision and mission by developing plans   The project team has also developed a conceptual plan
ii. programmatic
considerations
Planning Study 2010 			                                       L9W | 7




C       onsistent with the fundamental EEGLP
        principal of supporting rather than directing
        community efforts, design considerations
were based on programs intended to support the
vision and mission of the Lower 9th Ward Center
for Art, Culture, and Civic Engagement. The
EEGLP project team has attempted to incorporate
programmatic considerations in the proposed plan.
Art has been considered in a broad sense, including
both visual and performing arts. Spaces included
in the plan to support programs in the visual arts
include a ceramics studio; a graphics/media, film
and printmaking studio; gallery space; and artists’
studios. Spaces included in the plan to support
programs in the performing arts include a theater;
dance/theater studio; and a music classroom. Plans
for the center also include offices and meeting
spaces for community arts organizations.
Culture has been considered in an ecological            	
sense, as the environment in which life flourishes.         Conceptual models
Geographically isolated, with a long tradition of           of the McDonogh 19 building
                                                            with the caretaker’s cottage
community and multi-generational family ties, the
Lower 9th Ward has a unique culture, even in the            (Top) Rear Isometric View
context of the unique culture of New Orleans.               (Bottom) Front Isometric View
Cultural considerations addressed the impacts on the
Lower 9th Ward of Hurricanes Katrina and Betsy,
segregation and integration, music, arts, and the       re-population and development of the Lower 9th       an artist-in-residence, including living and studio
connection of the community to nature, in terms of      Ward. Spaces included in the plan to support civic   space. Open spaces at the center will be used for
a tradition of backyard gardens and the proximity of    engagement include areas for exhibits about the      a playground, picnic area, farmer’s market, and
the Mississippi River and Bayou Bienvenue. Spaces       history of the Lower 9th Ward, classrooms, a media   community garden.
included in the plan to support cultural programs       center/library, spaces for community meetings and
include areas for exhibits about the Lower 9th Ward     functions, and offices for community non-profit      The entire site will be secured by fencing designed
history and culture, spaces for community events        organizations.                                       to complement the buildings. Off-site parking will
and functions, and offices and meeting spaces for                                                            be provided.
community cultural organizations.                  Plans for the center also include a kitchen/culinary
                                                   school, gift shop and café. Gallery and exhibit
Civic engagement has been considered as a platform spaces can be used for receptions and banquets.
for democratic renewal to support the sustainable The former caretaker’s cottage will be used for
8 | L9W 					                                       Planning Study 2010




                                                       From the Charrette:
       Computer generated models of the site, main building and individual floors were
  created and rendered using Autodesk Revit Architecture Software, and Google Sketch-
 up Software. Drawings and models are to scale and are accurate representations of the
                              proposed programs and activities decided at the Charette.   1

   Site (adjoining page)- Proposed green space at the back that can be used for
multiple events, including the local Sankofa Market Place, as well as a children’s
             play area. Desired parking spaces are highlighted by the red spaces.




   Ground Floor (1)-Visual of a culinary art
 school (top), and a connected café and gift
                              shop (top left)
      Main Floor (4)-Visual of a small scale                                              2
    theater (bottom right), and gallery space
                                    (bottom)
 Top Floor(5)- Visual of rooms that will be
 transformed into art studios, artist studios,
                                  and offices




                                                                                          3
Planning Study 2010 			                                              L9W | 9


Project Phasing:
Depending on the availability of funds, it may be necessary or desirable to
undertake the project in phases. While phasing would be determined by available
resources, it appears that phases could include:

•	 Renovation of the caretaker’s cottage; this work could begin in Spring, 2011,
   and would be expected to take about three months and cost about $300,000;

•	 Site work, including demolition of the cafeteria annex and paved areas,
   construction of a fence, and development of parking areas, green spaces,
   playground, etc.; this work would be expected to cost about $750,000;

                                                        •	 Renovation of
                                                        the bottom floor and
                                                        building mechanical,
                                                        electrical and plumbing
                                                        (MEP) systems; this work
                                                        would be expected to
                                                        cost about $6 million;
                                                        and

                                                        •	 Renovation of the
                                                        main and top floors; this
                                                        work would be expected
                                                        to cost about $4, divided
                                                        approximately evenly
                                                        between the two floors.
10 | L9W 					Planning Study 2010




                                                                                                                                          Table 2.
                                                                                                                                     Cost Estimate
                                                                         Repair costs are based on estimates of the Orleans Parish School Board.
                                                        Table 1.          Improvement costs are based on facilities and equipment for proposed
                                                 Program Spaces         programs and these costs are based on typical RS Means cost estimating
                                                                        methods. Cost estimates are directly derived from RS Means Commercial
                  The following are estimated minimum square footage:
                                                                                                                                           Data
                                                                                                     Item                                 Item cost
                                                                        Site repairs                                                          $370,000
                                                                        Site improvments                                                      $340,000
                                                                                                                    Site work sub-total      $710,000


                                                                        Cottage repairs                                                       $250,000
                                                                        Cottage improvements                                                   $30,000
                                                                                                              Cottage work sub-total         $280,000


                                                                        Main building repairs                                               $9,000,000
                                                                        Main building improvements                                            $750,000
                                                                                                        Main building work sub-total        $9,750,000


                                                                                                                              Sub-total    $10,740,000
                                                                        Design and construction management at 20%                           $2,148,000
                                                                                                                              Sub-total    $12,888,000
                                                                        Contingencies at 25%                                                $3,222,000
                                                                                                                                 Total     $16,110,000
Planning Study 2010 			   L9W | 11




                               Building Uses:

                                  Banquet Hall
    Location: Galleries/Permanent Exhibit Space
             Banquet hall will attend to the civic
    engagement needs of the center. It will be a
     flexible entity that can be located either in
      a gallery space, open space on the ground
 floor, or on the green space at the back of the
                                           center.

                            Conference Room
                           Location: Top Floor
    This room will be used for conferences and
      meetings of non-profit organizations, the
     Sankofa Market board and citizens of the
                                   community.

                       Administrative Offices
            Location: Top Floor and Main Floor
      Office space does not have to be separate
  rooms but could simply be a large room that
  makes use of cubicles to create personal desk
space. If walls are needed, an operable/movable
  wall system should be utilized. Movable walls
     are known as drywall replacement systems
       because these walls take on the role of a
       drywall, without the cost of putting up a
   drywall. Tracks for the walls will be installed
in the ceilings and floors, but this is not costly.
        Carpet is also suggested for office space.
  See Figure 1 (Appendix B) for the floor plan.
12 | L9W 					Planning Study 2010

                                                                Theater
                                                                Location: Main Floor
 Café                                                           Square Footage: 1,420 SF
 Location: Ground Floor                                         This area will be used as a multi-use area for theatrical
 Square Footage: 717 SF                                         performances and for artists’ displays. Additional space
 The Café will serve the public and visitors simple             in the Banquet hall could also be utilized for larger
 refreshments and finger foods. The Café in the basement        audiences.
 will be supported by a kitchen that will also be located on
 the ground floor to store and prepare food. The Café will
 have outside seating that will be located at the side of the
 building. The Café must also abide by the FDA codes and
 requirements, as well as the Americans with Disabilities
 Act (ADA) design standards regarding dimensions and
 facilities.




                                                                Gallery Space
                                                                Location: Main Floor
                                                                Square Footage: 1,579 SF
                                                                Gallery Space will be used for display purposes. See Figure
                                                                1 and 4 (Appendix B).
Planning Study 2010 			   L9W | 13




                                                 Gift Shop
                                 Location: Ground Floor
  The gift shop should be located toward the front of the
      building to attract customers. See Figures 1 and 4.

                                 Perfoming Art Studios
                                 Location: Ground Floor
                                  Square Footage: Varies
       The performance art studios are a necessity to the
     Center. The culture unique to the Lower 9th Ward
combines music, food and dance and is a backbone of the
  community. These aspects and signature qualities typify
                                   the Lower 9th Ward.

                                      Visual Art Studios
                           Location: Top Floor (2,184 SF)
                             and Ground Floor (1,720 SF)
        The visual art studios will be utilized by artists in
                    residence and students of the Center.


      Welcome Booth/Tourism Information Center
                                     Location: Main Floor
The Tourist Information Center will be to the main floor
  front entrance. To conserve space, it could be placed at
  the administrative offices on the ground floor and thus
                                     serve a dual purpose.
14 | L9W 					Planning Study 2010



                                                                Artist-in-Residence
                                               Location: Former caretaker’s cottage.

                                                             Sankofa MarketPlace
                                                               Location: Green Area
                           A market place that utilizes the green spaces on the site
                                                           to produce and sell food.

                                                        Permanent Exhibit Sapce
                                                  Location: Main Floor, and hallways
                           Permanent Exhibits will consist of historical and cultural
                         artifacts of the Lower 9th Ward. It will be located in areas
                               of high traffic such as the halls and the media center.

                                                            Youth Guild Program
                                                                 Location: Main floor
                           The youth guild program will utilize the physical spaces
                              of the building but will be solely for the development
                            and nourishment of the youth and young adults of the
                             community. It will make use of an office space on the
                                   main floor and facilities throughout the building.

                                                                      Media Center
                                                                Location: Main Floor
                         The Media Center will be used to enrich the community,
                         as it will provide literature and computer access. This can
                            be literature about sustainability, or by local writers, or
                                           about the history of the Lower 9th Ward.
                                                                      Artist Studios
                                                                 Location: Top Floor
                                                     Square Footage: 400-600/Studio
                           This will be an extension of the visual artist’s residency
                         program, and will attract competition among local artists.
                             The studios will be rented out at monthly intervals to
                          artists, but artists must perform at an acceptable level in
                                    order to keep their privilege of using the studio.
iii. economic and
financial considerations
16 | L9W 					Planning Study 2010



 E      conomic impact analysis seeks to ascertain short-run net
        changes in economic activities in the form of revenue,
        income and employment that are associated with
 additional spending in a region. To evaluate the economic
 feasibility of this project and assess its overall effect, an economic
                                                                            The economic impact study signals to the communities that
                                                                            when they support the arts, they not only enhance the quality
                                                                            of community life but also invest in their own economic
                                                                            wellbeing.2
 impact analysis was conducted using the computer program                   This analysis assesses the economic impact of the Center
 IMPLAN1. The program captures the interdependencies of                     on the city of New Orleans as lack of social and economic
 various economic sectors and provides detailed analysis of                 infrastructure creates significant leakages of money spent
 how the local economy responds to the Lower 9th Ward Art,                  outside the Lower 9th Ward, where the Center is physically
 Culture, and Civic Engagement Center.                                      located. Due to data availability, the present study uses findings
                                                                            by the Americans for the Arts: Arts & Economic Prosperity
 In the model, economic impact is measured in three                         III: The Economic Impact of Nonprofit Arts and Culture
 dimensions: direct, indirect and induced economic effects. The             Organizations, Northwest Louisiana Regional Report (2007) as
 conversion of the McDonogh 19 building into an art, culture                direct expenditure estimates for the economic impact analysis,
 and civic engagement center would create direct economic                   excluding cost of event admission (Table 1, Average $ spent
 effects or expenditures directly related to the project, namely            per visitor column). Despite obvious geographic differences,
 spending on the construction of the building, subsequent                   Shreveport, where the NWLA report was conducted, is
 maintenance and utility expenses, wages paid to employees,                 comparable to New Orleans in various socioeconomic
 visitors’ expenditures such as complementary spending on                   dimensions3 and thus may be considered a suitable proxy
 meals, accommodation, as well as gifts purchased at other                  for New Orleans in terms of direct expenditure estimates.
 local establishments.                                                      Subsequent analysis assumes event admission charge of $6
                                                                            per adult attendee4 and is conducted for two potential annual
 The Center would also generate indirect economic effects as                attendee number scenarios:
 businesses experience an increase in demand for their output
 due to the new spending and in turn step up input purchases                • The Center attracts a total of 7,500 adult attendees per year5
 and hiring. What’s more, induced economic effects would                    • The Center attracts a total of 10,000 adult attendees per
 occur as a result of additional household expenditures induced             year.
 by the rise in income generated by the new economic activity.
 Both business and household add to the local demand and                    It is acknowledged, however, that visitor spending at
 provide further economic stimulus and thus indirect and                    the Center may induce a substitution away from other
 induced effects are key to measuring spillover benefits to the
 larger community.                                                          2 Arts & Economic Prosperity III: National and Northwest Louisiana Re-
                                                                            gional Report
 Hence, the establishment of the Lower 9th Ward Art, Culture,               3 According to U.S. Census Bureau 2008 statistics, the city of New Orleans
 and Civic Engagement Center would be expected to set in
 motion a chain reaction and generate multiple increases in                 has a total population of 270,245 compared to 200,425 in Shreveport; New
 economic activity in the city of New Orleans, whose total                  Orleans has a per capita income of $ 21,985 and Shreveport of $21,421; there
 effect can be expressed formally as:                                       are 75,788 # occupied housing units in New Orleans, slightly below 77,692 in
                                                                            Shreveport.
 Total Impact = Direct effect + Indirect effect + Induced effect            4 The median admissions charge over a sample of similar themed centers in
              = Direct Effect x Multiplier                                  New Orleans.
                                                                            5 New Orleans Convention & Visitors Bureau data shows that in year 2009,
                                                                            7.5 million visitors traveled to New Orleans, which yields an estimate of 7500
 1 IMPLAN Professional Version 2.0, Social Accounting and Impact Analysis   annual attendees, or 20 per day, if the Center were to attract one in every
 Software developed by the Minnesota Implan Group, Inc.                     thousand visitors to the city.
Planning Study 2010 			                                                                    L9W | 17
               Table 1 : Direct Visitor Spending on Admission & Event-related Activities
                                               Average $ spent per      per 7500           per 10000                                                    Table 2: Economic Impact Analysis Results Summary
                                                    attendee            attendees          attendees
                                                                                                                                                                               5% substitution effect          10% substitution effect
Refreshments during event                             1.77                   13,275         17,700
Meals before/after event                              9.14                   68,550         91,400                                                                            7,500            10,000         7,500             10,000
                                                                                                              Direct spending impact (ticket revenue)                         45,000           60,000        45,000             60,000
Souvenirs and gifts                                   1.77                   13,275         17,700
                                                                                                              Event-related direct spending impact                           152,325           203,100       152,325            203,100
Clothing/accessories                                  0.99                   7,425           9,900
                                                                                                              Competing Art & Culture Center substitution effect             -9,866.50         -13,155      -19,732.50          -26,310
Transportation                                        2.49                   18,675         24,900
                                                                                                              Direct spending impact (net of substitution)                   187,458.5         249,945      177,592.5           236,790
Event-related child care                              0.05                    375             500
                                                                                                              Indirect & induced impact (from IMPLAN)                        67,735.50         90,314       64,170.50           85,561
Overnight lodging (1 night)                           2.68                   20,100         26,800            TOTAL OUTPUT IMPACT                                            255,194           340,259       241763             322351
Other                                                 1.42                   10,650         14,200            Labor income                                                    78,338           104,451       74,215             98,953
Subtotal event-related spending                       20.31               152,325           203,100           Employment                                                        2.4              3.2           2.3                 3
Ticket sales                                            6                    45,000         60,000            Indirect business taxes                                         13,142           17,522        12,450             16,600
TOTAL                                                 26.31               197,325           263,100           OUTPUT MULTIPLIER                                                1.36             1.36          1.36               1.36
Competing venues 10% substitution                     -2.631             -19,732.50         -26,310
NET TOTAL (if 10%)                                   23.679               177,593           236,790
Competing venues 5% substitution                      -1.32              -9,866.50          -13,155                                           of about 1.36 - As a result of indirect and induced effects,
NET TOTAL (if 5%)                                     24.99             187,458.50          249,945
                                                                                                           Table 1 represents the direct overall output produced in New Orleans is projected
                                                                                                           economic effects of the Center and to increase by about 36% above the ticket revenue and
existing art and cultural venues1. To account for this                                                     related spending in the economy.   event-related visitor expenditures.
possibility, the analysis incorporates a negative direct
effect on competing businesses and institutions. Two The indirect and induced economic effects results are                                                         With 10,000 new visitors per year4, the Food Services
scenarios are considered:                                       summarized in table 2 and impact on each sector is                                                 and Drinking Places sector would be the largest potential
                                                                detailed in table 3.                                                                               direct beneficiary, producing over $80,000 in new output,
• 90% of total direct expenditure (ticket revenue plus                                                                                                             creating 1.2 new jobs and nearly $30,000 in labor income.
event-related spending) represents net new direct The economic impact analysis suggests total output                                                               This is followed by the Museums, Historical Sites, Parks
injections; the remaining 10% represents substitution of produced in New Orleans would grow by over $340,000                                                       sector, with $34, 000 new output and $20,000 labor
spending on other attractions that would have occurred as a result of $60,000 in ticket revenue and an additional                                                  income. The above table details estimates for other sectors
in its absence;                                                 $200,000 in event-related direct spending (assuming 10,                                            that would stand to reap benefits under the project and
                                                                000 visitors a year and a 5% substitution effect). Labor                                           also displays results obtained under the 7500 visitors
• 95% net new direct injections; 5% substitution2.              income is estimated to increase by $100,000 with 3.2 new                                           assumptions.
                                                                jobs created, and indirect business taxes would rise by
1 To the extent that $6 spent on an admission ticket at the L9W
                                                                about $17,000. These figures imply an output multiplier3
Center reduces visitor spending at the Contemporary Arts Center or
Ashé Cultural Arts Center, both in New Orleans, by the same amount,             regional arts, culture and civic engagement experience, thus attracting
it does not add to net new spending.                                            more visitors to New Orleans and all related events. Hence, while the
2 In reality, as there is little economic activity in the L9W currently,        study models a negative substitution effect, the alternative possibility           related direct spending impact)
the level of actual substitution is likely immaterial, or much lower than       should also be recognized.                                                         4 Assuming a 5% substitution effect.
is accounted for. It is also possible that the Center could strengthen the      3 Output multiplier= (total output impact)/ (ticket revenue+ event-
18 | L9W 					Planning Study 2010

                                            Table 3: Economic Impact Analysis Results by Sector
                                                                                                                                                                                                          10,000 annual visitors
                                                               7500 annual visitors
                                                          5% substitution effect                           10 % substitution effect                                                                   5% substitution effect                            10 % substitution effect

 Industry                                        Output         Employment Labor Income           Output         Employment      Labor Income     Industry                                   Output         Employment     Labor Income        Output        Employment Labor Income
 Food services and drinking places                 60,459.00            0.90          22,490.00    57,277.00              0.90        21,306.00   Food services and drinking places           80,612.00             1.20           29,987.00    76,370.00             1.20         28,409.00
 Museums- historical sites- parks                  25,666.00            0.30          14,709.00    24,315.00              0.30        13,935.00   Museums- historical sites- parks            34,221.00             0.40           19,612.00    32,420.00             0.40         18,579.00
 Hotels and motels                                 16,006.00            0.20           5,548.00    15,164.00              0.20         5,256.00   Hotels and motels                           21,341.00             0.30            7,397.00    20,218.00             0.30          7,008.00
 Transit and ground transportation                 14,356.00            0.10           6,076.00    13,600.00              0.20         5,757.00   Transit and ground transportation           19,141.00             0.20            8,102.00    18,134.00            0.20           7,676.00
 Retail Stores - Food and beverage                  9,931.00            0.10           4,264.00     9,408.00              0.20         4,040.00   Retail Stores - Food and beverage           13,241.00             0.20            5,686.00    12,545.00            0.20           5,387.00
 Retail Stores - Clothing and accessories           6,820.00            0.10           2,184.00     6,461.00              0.10         2,069.00   Retail Stores - Clothing and accessories     9,093.00             0.10            2,913.00     8,615.00            0.10           2,759.00
 Other personal services                            9,379.00            0.10           1,408.00     8,885.00              0.10         1,334.00   Other personal services                     12,505.00             0.10            1,878.00    11,847.00            0.10           1,779.00
 Retail Stores - General merchandise                4,609.00            0.10           2,025.00     4,366.00              0.10         1,918.00   Retail Stores - General merchandise          6,145.00             0.10            2,700.00     5,821.00            0.10           2,557.00
 Real estate establishments                         7,425.00             -             1,263.00     7,035.00              0.10         1,196.00   Real estate establishments                   9,901.00             0.10            1,684.00     9,379.00             -             1,595.00
 Wholesale trade businesses                         2,821.00             -             1,077.00     2,672.00              0.10         1,020.00   Wholesale trade businesses                   3,761.00              -              1,436.00     3,563.00             -             1,361.00
 TOTAL                                            255,194.00            2.40          78,338.00   241,763.00              2.30        74,215.00   TOTAL                                      340,259.00             3.20       104,451.00      322,351.00            3.00          98,953.00


 Of particular significance to the economic impact of this                                                 Orleanian cooking, and local youths earning a diploma  In addition to the economic impact of event-related
 Project is the implementation of a culinary school, offering                                              in the culinary profession. For the former, the school spendings, the establishment of a culinary school has the
 both short term New Orleans-style cooking lessons and                                                     offers all-day experiential cooking lessons for a one-time
                                                                                                                                                                  potential to generate an additional $80,000 per year in
 long term vocational training. The establishment of such a                                                cost of $100 tentatively, whereas the latter pay a total
                                                                                                                                                                  revenue to the Center and bring in $108, 800 new annual
 school would not only provide a constant revenue stream                                                   tuition of $2,000 for a year-long, full experience, certified
                                                                                                                                                                  output to the city. In the long run, the school would
 for the Center, but would also address the pressing issues                                                professional training session.                         achieve greater economic impact. As alumni of the school
 of food security and unemployment in the Lower 9th                                                                                                               establish careers in the culinary profession, expanding
 Ward, and potentially mobilize repopulation by adding a                                                   Given the regional economic impact multiplier of 1.36, prestige and operations of the culinary school would
 stabilizing force in the community.                                                                       the complete economic impact analysis of the culinary bring in larger direct, indirect and induced economic
                                                                                                           school is as shown in Table 4.                         benefits.
 Consider two groups of audiences that the school targets:
 out-of-town visitors taking one-time classes on New
Planning Study 2010 			                                                               L9W | 19
 As documented in Table 5, the culinary school has the                                   development of New Orleans.                                   $700




                                                                                                                                          Thousands
 highest projected start-up cost at $1,000,000 as well as                                                                                             $600

 highest projected operating deficit at $99,200. The painting                            Based on the projected total expenses                         $500

 and drawing studio, ceramics studio, digital photography                                ($585,685) and revenues ($612,786), the                      $400
 studio, and music studio operating expenses range from                                  Center is estimated to generate a profit                     $300
 $11,800 to $39,200 annually. The digital photography                                    of $27,101 per year. The data suggests                       $200
 studio is projected to have the lowest operating deficit at                             that, although the Center may profit
 an $11,200 deficit, followed by the ceramics studio with a                              from programming and ticket sales,                            $100


 deficit of $18,243. It is important to note that according to                           outside grants and substantial funding                         $-                                                              Total Revenues:

 the analysis, the dance studio is the only source of positive                           sources will be essential to sustain a                       $(100)                                                            Projected Expenses:

 sustainable operations with projected profit of $149,575                                positive cash flow.                                          $(200)                                                            Net operating Profit or Deficit

 annually. Ticket and gift shop sales provide an additional                                                                                           $(300)

 source of revenue with potentially $14,000 in profit.                                                     In addition, the economic study
 	                                                                                                         estimates that if the Center were to
 The economic impact and financial analyses have shown                                                     attract 10,000 visitors per year with 5%
 the proposed L9W Art, Culture, and Civic Engagement                                                       substitution effect on competing venues,
 Center project to have potential to be financially viable                                                 it would produce approximately an
 from the stand point of covering its operating costs, and                                                 additional $340,000 in new local output,
 to become an important contributor to the economic                                                        and increase labor income by $104,000
                                                                                                                                              by creating jobs
                                               Table 4: Culinary School Economic Impact Analysis                                              in local industries. It would also                                                 Table 5.
                                                                                                                                              contribute an additional $17,000                 Program-specific Operating Budget Analysis
                                 Tuition per    Projected number                          Total revenue/year
                                  person/          of attendees/
                                                                        Total sessions/
                                                                             year
                                                                                           (direct spending
                                                                                                                 Total economic impact =
                                                                                                                1.36*direct spending impact
                                                                                                                                              in indirect business taxes to local In short, the project has the potential to become an
                                   session            session                                   impact)                                       government.                         important contributor to the economic development and
                                                                                                                                               As the local economy recovers repopulation of the Lower 9th Ward as well as noteworthy
One-day cooking class                                         10.00                                 120,000.00                     163,200.00
                                   100.00                                           120*

Year- long vocational training                                10.00                 2.00             40,000.00                      54,400.00 and redevelops over time, the spillover benefits to the city of New Orleans.
                                  2,000.00
                                                                                                                                              multiplier economic effects are
TOTAL                                                                                            160,000.00                     217,600.00
                                                                                                                                              estimated to increase accordingly.
appendix A
                                                          mission statement
VISION                                                                cultural assets as creating a unique cultural destination that would    educational groups.
                                                                      be attractive to new residents and tourists alike. The Center •	 To brand the Lower 9th Ward as an art and cultural
The Lower 9th Ward Art, Culture, and Civic Engagement Center          envisions this combination of theme and process serving as a            destination by transforming the community assests into a
brings together residents, non-profits, community organizations,      platform for the recovery and renewal of the economy, and civic         marketable product that captures the place identity inherent
and local businesses and entrepreneurs who share a commitment         and democratic life of the Lower 9th Ward.                              in the culture, people and life in the Lower 9th Ward.
to developing the cultural and creative assets of the Lower 9th                                                                            •	 To contribute to the community development and
Ward in an environment of civic inclusiveness and engagement          MISSION                                                                 economic sustainability of the Lower 9th Ward, and to
as a platform for the economic recovery and development, and                                                                                  regional, national and international conversations on the
the democratic renewal, of the communities of the Lower 9th           To support community engagement and revitalization of the               role of culture, ethnicity, diversity, civic engagement and
Ward. The Center’s focus is the identification, development and       Lower 9th Ward through utilization of its art and cultural assets       inclusive democratic practices in civil society renewal and
implementation of initiatives and programs that are based on the      as resources to achieve economic development, sustainability and        modernization.
unique cultural and creative assets of the Lower 9th Ward. These      the renewal of democratic practices within the neighborhood.         •	 To build the social and human capital of residents, thereby
include, among other things, its rich oral and documentary history                                                                            strengthening local institutions and furthering neighborhood
and cultural traditions, its celebrated people and works in the       VALUES                                                                  development in the Lower 9th Ward.
creative and performing arts, its historical practices of inclusive                                                                        •	 To develop partnerships with academic institutions and
representative democracy at the state, city and community levels,     •	 Democratic principles of participation, dialogue, and                organizations interested in participating in the mission of
and its history and culture of environmental stewardship through            pluralism                                                         the Center.
its ecological (sustainable fishing and crabbing in the Bayou         •	 Community participation and inclusiveness                         •	 To build bridges among the arts, humanities, and design
Bienvenue, for example) and built environment practices (barge        •	 Innovation and sustainability                                        fields for the purpose of furthering the mission of the Center.
wood homes with high ceilings for cooling and open floor for flood    •	 Cultural diversity, social equity, leadership, and self- •	 To create a Center that is a model of an environmentally
water drainage, for example). These accomplishments have formed             empowerment                                                       efficient retrofitted historic restoration.
a cultural tradition and cultural history that connect the Lower                                                                           •	 To create a space for community educational programs
9th Ward and its citizens to citizens and communities around          GOALS                                                                   through which children and adolescents can learn from
the world, and to universal principles and values of humanity,                                                                                specialized art classes.
environmental stewardship and civil society. The Center believes      •	 To create an art, culture and civic life “town square” in •	 To support collaborative engagement between project
that the recent crises have refocused the communities of the Lower          the Lower 9th Ward where residents can create, display and        partners to explore the development of the Center as a
9th Ward on these universal principles and values as foundational           perform their creative works, and engage visitors.                framework of education and continued learning.
in their recovery and renewal. It further sees the renewal of these   •	 To create a space for teaching and learning, collaboration
communities around these core themes and the development                    and democratic dialogue between residents, and between
and commoditization of the communities’ artistic, creative and              residents and visitors, including students and professional
appendix B                                       Figure 1
conceptual plans   Conceptual Ground Floor plan AutoCAD
Figure 2
Conceptual Main Floor plan AutoCAD
Figure 3
Conceptual Top Floor plan AutoCAD
Figure 4
Conceptual Site plan AutoCAD

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Bringing Art, Culture and Community to the Lower 9th Ward

  • 1. Planning Study Lower 9th Ward Art, Culture, and Civic Engagement Center New Orleans, LA Economic Empowerment and Global Learning Project (EEGLP) Lafayette College Easton, Pennsylvania
  • 2. Lafayette College Team Faculty David Veshosky Ed Kerns Anuradha Ghai Jim Toia Ute Schumacher Gladstone Fluney Hutchinson Students Donald A. Ellis Mitchell Bennett Lewis Hunt-Irving Melanie DeFazio Nan Li Katrina Ladd Ting Chiu Imogen Cain Margaret Bruno-Metzger Ashutosh Tamrakar
  • 3. contents 4 Introduction 6 Programmatic Considerations 15 Economic and Financial Considerations 20 Appendix A Mission Statement 21 Appendix B Proposed Conceptual Plan
  • 5. Planning Study 2010 L9W | 5 T he vision for the Lower 9th Ward Art, Culture, and Civic Engagement Center is to bring together “residents, non-profits, community organizations, and local businesses and entrepreneurs who share a commitment to developing the cultural and creative to convert the former McDonogh 19/Louis Armstrong school at 5909 St. Claude Avenue into the Lower 9th Ward Center for Art, Culture, and Civic Engagement. The school, which includes the main school building, a cafeteria annex and a caretaker’s cottage, along with for locating program spaces within the school, based on the results of the charrette. Appendix B presents the proposed conceptual plan, as detailed in a site plan and floor plans. assets of the Lower 9th Ward in an environment of approximately 1.3 acres of open space bordered by St. Appendix B also presents a cost estimate for the proposed civic inclusiveness and engagement as a platform for Claude Avenue and Alabo, Marais and Gordon streets, conceptual plan. Repair costs are based on estimates the economic recovery and development, and the has been vacant since Hurricane Katrina. of the Orleans Parish School Board, adjusted to 2010. democratic renewal, of the communities of the Lower Improvement costs include facilities and equipment 9th Ward.” The mission of the center is to “support Based on the vision and mission of the Lower 9th Ward required to support proposed programs, as described community engagement and revitalization of the Lower Center for Art, Culture, and Civic Engagement and in the following section. Project costs are estimated to 9th Ward through utilization of its art and cultural discussions with Lower 9th Ward residents, including be approximately $13 million to $16 million, including assets as resources to achieve economic development, a design charrette in June, 2010, the project team has design and construction management (CM) costs. Given sustainability and the renewal of democratic practices developed an inventory of programs which could be the conceptual nature of the proposed plans, the cost within the neighborhood.” (Appendix A) included in the center, and has determined the space and estimate includes a 25 percent contingency factor. functional requirements for such programs. Program Students and faculty from Lafayette College’s Economic spaces proposed for the center are inventoried in Empowerment and Global Learning Project (EEGLP) have Appendix B. been working with a group of Lower 9th Ward residents to implement this vision and mission by developing plans The project team has also developed a conceptual plan
  • 7. Planning Study 2010 L9W | 7 C onsistent with the fundamental EEGLP principal of supporting rather than directing community efforts, design considerations were based on programs intended to support the vision and mission of the Lower 9th Ward Center for Art, Culture, and Civic Engagement. The EEGLP project team has attempted to incorporate programmatic considerations in the proposed plan. Art has been considered in a broad sense, including both visual and performing arts. Spaces included in the plan to support programs in the visual arts include a ceramics studio; a graphics/media, film and printmaking studio; gallery space; and artists’ studios. Spaces included in the plan to support programs in the performing arts include a theater; dance/theater studio; and a music classroom. Plans for the center also include offices and meeting spaces for community arts organizations. Culture has been considered in an ecological sense, as the environment in which life flourishes. Conceptual models Geographically isolated, with a long tradition of of the McDonogh 19 building with the caretaker’s cottage community and multi-generational family ties, the Lower 9th Ward has a unique culture, even in the (Top) Rear Isometric View context of the unique culture of New Orleans. (Bottom) Front Isometric View Cultural considerations addressed the impacts on the Lower 9th Ward of Hurricanes Katrina and Betsy, segregation and integration, music, arts, and the re-population and development of the Lower 9th an artist-in-residence, including living and studio connection of the community to nature, in terms of Ward. Spaces included in the plan to support civic space. Open spaces at the center will be used for a tradition of backyard gardens and the proximity of engagement include areas for exhibits about the a playground, picnic area, farmer’s market, and the Mississippi River and Bayou Bienvenue. Spaces history of the Lower 9th Ward, classrooms, a media community garden. included in the plan to support cultural programs center/library, spaces for community meetings and include areas for exhibits about the Lower 9th Ward functions, and offices for community non-profit The entire site will be secured by fencing designed history and culture, spaces for community events organizations. to complement the buildings. Off-site parking will and functions, and offices and meeting spaces for be provided. community cultural organizations. Plans for the center also include a kitchen/culinary school, gift shop and café. Gallery and exhibit Civic engagement has been considered as a platform spaces can be used for receptions and banquets. for democratic renewal to support the sustainable The former caretaker’s cottage will be used for
  • 8. 8 | L9W Planning Study 2010 From the Charrette: Computer generated models of the site, main building and individual floors were created and rendered using Autodesk Revit Architecture Software, and Google Sketch- up Software. Drawings and models are to scale and are accurate representations of the proposed programs and activities decided at the Charette. 1 Site (adjoining page)- Proposed green space at the back that can be used for multiple events, including the local Sankofa Market Place, as well as a children’s play area. Desired parking spaces are highlighted by the red spaces. Ground Floor (1)-Visual of a culinary art school (top), and a connected café and gift shop (top left) Main Floor (4)-Visual of a small scale 2 theater (bottom right), and gallery space (bottom) Top Floor(5)- Visual of rooms that will be transformed into art studios, artist studios, and offices 3
  • 9. Planning Study 2010 L9W | 9 Project Phasing: Depending on the availability of funds, it may be necessary or desirable to undertake the project in phases. While phasing would be determined by available resources, it appears that phases could include: • Renovation of the caretaker’s cottage; this work could begin in Spring, 2011, and would be expected to take about three months and cost about $300,000; • Site work, including demolition of the cafeteria annex and paved areas, construction of a fence, and development of parking areas, green spaces, playground, etc.; this work would be expected to cost about $750,000; • Renovation of the bottom floor and building mechanical, electrical and plumbing (MEP) systems; this work would be expected to cost about $6 million; and • Renovation of the main and top floors; this work would be expected to cost about $4, divided approximately evenly between the two floors.
  • 10. 10 | L9W Planning Study 2010 Table 2. Cost Estimate Repair costs are based on estimates of the Orleans Parish School Board. Table 1. Improvement costs are based on facilities and equipment for proposed Program Spaces programs and these costs are based on typical RS Means cost estimating methods. Cost estimates are directly derived from RS Means Commercial The following are estimated minimum square footage: Data Item Item cost Site repairs $370,000 Site improvments $340,000 Site work sub-total $710,000 Cottage repairs $250,000 Cottage improvements $30,000 Cottage work sub-total $280,000 Main building repairs $9,000,000 Main building improvements $750,000 Main building work sub-total $9,750,000 Sub-total $10,740,000 Design and construction management at 20% $2,148,000 Sub-total $12,888,000 Contingencies at 25% $3,222,000 Total $16,110,000
  • 11. Planning Study 2010 L9W | 11 Building Uses: Banquet Hall Location: Galleries/Permanent Exhibit Space Banquet hall will attend to the civic engagement needs of the center. It will be a flexible entity that can be located either in a gallery space, open space on the ground floor, or on the green space at the back of the center. Conference Room Location: Top Floor This room will be used for conferences and meetings of non-profit organizations, the Sankofa Market board and citizens of the community. Administrative Offices Location: Top Floor and Main Floor Office space does not have to be separate rooms but could simply be a large room that makes use of cubicles to create personal desk space. If walls are needed, an operable/movable wall system should be utilized. Movable walls are known as drywall replacement systems because these walls take on the role of a drywall, without the cost of putting up a drywall. Tracks for the walls will be installed in the ceilings and floors, but this is not costly. Carpet is also suggested for office space. See Figure 1 (Appendix B) for the floor plan.
  • 12. 12 | L9W Planning Study 2010 Theater Location: Main Floor Café Square Footage: 1,420 SF Location: Ground Floor This area will be used as a multi-use area for theatrical Square Footage: 717 SF performances and for artists’ displays. Additional space The Café will serve the public and visitors simple in the Banquet hall could also be utilized for larger refreshments and finger foods. The Café in the basement audiences. will be supported by a kitchen that will also be located on the ground floor to store and prepare food. The Café will have outside seating that will be located at the side of the building. The Café must also abide by the FDA codes and requirements, as well as the Americans with Disabilities Act (ADA) design standards regarding dimensions and facilities. Gallery Space Location: Main Floor Square Footage: 1,579 SF Gallery Space will be used for display purposes. See Figure 1 and 4 (Appendix B).
  • 13. Planning Study 2010 L9W | 13 Gift Shop Location: Ground Floor The gift shop should be located toward the front of the building to attract customers. See Figures 1 and 4. Perfoming Art Studios Location: Ground Floor Square Footage: Varies The performance art studios are a necessity to the Center. The culture unique to the Lower 9th Ward combines music, food and dance and is a backbone of the community. These aspects and signature qualities typify the Lower 9th Ward. Visual Art Studios Location: Top Floor (2,184 SF) and Ground Floor (1,720 SF) The visual art studios will be utilized by artists in residence and students of the Center. Welcome Booth/Tourism Information Center Location: Main Floor The Tourist Information Center will be to the main floor front entrance. To conserve space, it could be placed at the administrative offices on the ground floor and thus serve a dual purpose.
  • 14. 14 | L9W Planning Study 2010 Artist-in-Residence Location: Former caretaker’s cottage. Sankofa MarketPlace Location: Green Area A market place that utilizes the green spaces on the site to produce and sell food. Permanent Exhibit Sapce Location: Main Floor, and hallways Permanent Exhibits will consist of historical and cultural artifacts of the Lower 9th Ward. It will be located in areas of high traffic such as the halls and the media center. Youth Guild Program Location: Main floor The youth guild program will utilize the physical spaces of the building but will be solely for the development and nourishment of the youth and young adults of the community. It will make use of an office space on the main floor and facilities throughout the building. Media Center Location: Main Floor The Media Center will be used to enrich the community, as it will provide literature and computer access. This can be literature about sustainability, or by local writers, or about the history of the Lower 9th Ward. Artist Studios Location: Top Floor Square Footage: 400-600/Studio This will be an extension of the visual artist’s residency program, and will attract competition among local artists. The studios will be rented out at monthly intervals to artists, but artists must perform at an acceptable level in order to keep their privilege of using the studio.
  • 15. iii. economic and financial considerations
  • 16. 16 | L9W Planning Study 2010 E conomic impact analysis seeks to ascertain short-run net changes in economic activities in the form of revenue, income and employment that are associated with additional spending in a region. To evaluate the economic feasibility of this project and assess its overall effect, an economic The economic impact study signals to the communities that when they support the arts, they not only enhance the quality of community life but also invest in their own economic wellbeing.2 impact analysis was conducted using the computer program This analysis assesses the economic impact of the Center IMPLAN1. The program captures the interdependencies of on the city of New Orleans as lack of social and economic various economic sectors and provides detailed analysis of infrastructure creates significant leakages of money spent how the local economy responds to the Lower 9th Ward Art, outside the Lower 9th Ward, where the Center is physically Culture, and Civic Engagement Center. located. Due to data availability, the present study uses findings by the Americans for the Arts: Arts & Economic Prosperity In the model, economic impact is measured in three III: The Economic Impact of Nonprofit Arts and Culture dimensions: direct, indirect and induced economic effects. The Organizations, Northwest Louisiana Regional Report (2007) as conversion of the McDonogh 19 building into an art, culture direct expenditure estimates for the economic impact analysis, and civic engagement center would create direct economic excluding cost of event admission (Table 1, Average $ spent effects or expenditures directly related to the project, namely per visitor column). Despite obvious geographic differences, spending on the construction of the building, subsequent Shreveport, where the NWLA report was conducted, is maintenance and utility expenses, wages paid to employees, comparable to New Orleans in various socioeconomic visitors’ expenditures such as complementary spending on dimensions3 and thus may be considered a suitable proxy meals, accommodation, as well as gifts purchased at other for New Orleans in terms of direct expenditure estimates. local establishments. Subsequent analysis assumes event admission charge of $6 per adult attendee4 and is conducted for two potential annual The Center would also generate indirect economic effects as attendee number scenarios: businesses experience an increase in demand for their output due to the new spending and in turn step up input purchases • The Center attracts a total of 7,500 adult attendees per year5 and hiring. What’s more, induced economic effects would • The Center attracts a total of 10,000 adult attendees per occur as a result of additional household expenditures induced year. by the rise in income generated by the new economic activity. Both business and household add to the local demand and It is acknowledged, however, that visitor spending at provide further economic stimulus and thus indirect and the Center may induce a substitution away from other induced effects are key to measuring spillover benefits to the larger community. 2 Arts & Economic Prosperity III: National and Northwest Louisiana Re- gional Report Hence, the establishment of the Lower 9th Ward Art, Culture, 3 According to U.S. Census Bureau 2008 statistics, the city of New Orleans and Civic Engagement Center would be expected to set in motion a chain reaction and generate multiple increases in has a total population of 270,245 compared to 200,425 in Shreveport; New economic activity in the city of New Orleans, whose total Orleans has a per capita income of $ 21,985 and Shreveport of $21,421; there effect can be expressed formally as: are 75,788 # occupied housing units in New Orleans, slightly below 77,692 in Shreveport. Total Impact = Direct effect + Indirect effect + Induced effect 4 The median admissions charge over a sample of similar themed centers in = Direct Effect x Multiplier New Orleans. 5 New Orleans Convention & Visitors Bureau data shows that in year 2009, 7.5 million visitors traveled to New Orleans, which yields an estimate of 7500 1 IMPLAN Professional Version 2.0, Social Accounting and Impact Analysis annual attendees, or 20 per day, if the Center were to attract one in every Software developed by the Minnesota Implan Group, Inc. thousand visitors to the city.
  • 17. Planning Study 2010 L9W | 17 Table 1 : Direct Visitor Spending on Admission & Event-related Activities Average $ spent per per 7500 per 10000 Table 2: Economic Impact Analysis Results Summary attendee attendees attendees 5% substitution effect 10% substitution effect Refreshments during event 1.77 13,275 17,700 Meals before/after event 9.14 68,550 91,400 7,500 10,000 7,500 10,000 Direct spending impact (ticket revenue) 45,000 60,000 45,000 60,000 Souvenirs and gifts 1.77 13,275 17,700 Event-related direct spending impact 152,325 203,100 152,325 203,100 Clothing/accessories 0.99 7,425 9,900 Competing Art & Culture Center substitution effect -9,866.50 -13,155 -19,732.50 -26,310 Transportation 2.49 18,675 24,900 Direct spending impact (net of substitution) 187,458.5 249,945 177,592.5 236,790 Event-related child care 0.05 375 500 Indirect & induced impact (from IMPLAN) 67,735.50 90,314 64,170.50 85,561 Overnight lodging (1 night) 2.68 20,100 26,800 TOTAL OUTPUT IMPACT 255,194 340,259 241763 322351 Other 1.42 10,650 14,200 Labor income 78,338 104,451 74,215 98,953 Subtotal event-related spending 20.31 152,325 203,100 Employment 2.4 3.2 2.3 3 Ticket sales 6 45,000 60,000 Indirect business taxes 13,142 17,522 12,450 16,600 TOTAL 26.31 197,325 263,100 OUTPUT MULTIPLIER 1.36 1.36 1.36 1.36 Competing venues 10% substitution -2.631 -19,732.50 -26,310 NET TOTAL (if 10%) 23.679 177,593 236,790 Competing venues 5% substitution -1.32 -9,866.50 -13,155 of about 1.36 - As a result of indirect and induced effects, NET TOTAL (if 5%) 24.99 187,458.50 249,945 Table 1 represents the direct overall output produced in New Orleans is projected economic effects of the Center and to increase by about 36% above the ticket revenue and existing art and cultural venues1. To account for this related spending in the economy. event-related visitor expenditures. possibility, the analysis incorporates a negative direct effect on competing businesses and institutions. Two The indirect and induced economic effects results are With 10,000 new visitors per year4, the Food Services scenarios are considered: summarized in table 2 and impact on each sector is and Drinking Places sector would be the largest potential detailed in table 3. direct beneficiary, producing over $80,000 in new output, • 90% of total direct expenditure (ticket revenue plus creating 1.2 new jobs and nearly $30,000 in labor income. event-related spending) represents net new direct The economic impact analysis suggests total output This is followed by the Museums, Historical Sites, Parks injections; the remaining 10% represents substitution of produced in New Orleans would grow by over $340,000 sector, with $34, 000 new output and $20,000 labor spending on other attractions that would have occurred as a result of $60,000 in ticket revenue and an additional income. The above table details estimates for other sectors in its absence; $200,000 in event-related direct spending (assuming 10, that would stand to reap benefits under the project and 000 visitors a year and a 5% substitution effect). Labor also displays results obtained under the 7500 visitors • 95% net new direct injections; 5% substitution2. income is estimated to increase by $100,000 with 3.2 new assumptions. jobs created, and indirect business taxes would rise by 1 To the extent that $6 spent on an admission ticket at the L9W about $17,000. These figures imply an output multiplier3 Center reduces visitor spending at the Contemporary Arts Center or Ashé Cultural Arts Center, both in New Orleans, by the same amount, regional arts, culture and civic engagement experience, thus attracting it does not add to net new spending. more visitors to New Orleans and all related events. Hence, while the 2 In reality, as there is little economic activity in the L9W currently, study models a negative substitution effect, the alternative possibility related direct spending impact) the level of actual substitution is likely immaterial, or much lower than should also be recognized. 4 Assuming a 5% substitution effect. is accounted for. It is also possible that the Center could strengthen the 3 Output multiplier= (total output impact)/ (ticket revenue+ event-
  • 18. 18 | L9W Planning Study 2010 Table 3: Economic Impact Analysis Results by Sector 10,000 annual visitors 7500 annual visitors 5% substitution effect 10 % substitution effect 5% substitution effect 10 % substitution effect Industry Output Employment Labor Income Output Employment Labor Income Industry Output Employment Labor Income Output Employment Labor Income Food services and drinking places 60,459.00 0.90 22,490.00 57,277.00 0.90 21,306.00 Food services and drinking places 80,612.00 1.20 29,987.00 76,370.00 1.20 28,409.00 Museums- historical sites- parks 25,666.00 0.30 14,709.00 24,315.00 0.30 13,935.00 Museums- historical sites- parks 34,221.00 0.40 19,612.00 32,420.00 0.40 18,579.00 Hotels and motels 16,006.00 0.20 5,548.00 15,164.00 0.20 5,256.00 Hotels and motels 21,341.00 0.30 7,397.00 20,218.00 0.30 7,008.00 Transit and ground transportation 14,356.00 0.10 6,076.00 13,600.00 0.20 5,757.00 Transit and ground transportation 19,141.00 0.20 8,102.00 18,134.00 0.20 7,676.00 Retail Stores - Food and beverage 9,931.00 0.10 4,264.00 9,408.00 0.20 4,040.00 Retail Stores - Food and beverage 13,241.00 0.20 5,686.00 12,545.00 0.20 5,387.00 Retail Stores - Clothing and accessories 6,820.00 0.10 2,184.00 6,461.00 0.10 2,069.00 Retail Stores - Clothing and accessories 9,093.00 0.10 2,913.00 8,615.00 0.10 2,759.00 Other personal services 9,379.00 0.10 1,408.00 8,885.00 0.10 1,334.00 Other personal services 12,505.00 0.10 1,878.00 11,847.00 0.10 1,779.00 Retail Stores - General merchandise 4,609.00 0.10 2,025.00 4,366.00 0.10 1,918.00 Retail Stores - General merchandise 6,145.00 0.10 2,700.00 5,821.00 0.10 2,557.00 Real estate establishments 7,425.00 - 1,263.00 7,035.00 0.10 1,196.00 Real estate establishments 9,901.00 0.10 1,684.00 9,379.00 - 1,595.00 Wholesale trade businesses 2,821.00 - 1,077.00 2,672.00 0.10 1,020.00 Wholesale trade businesses 3,761.00 - 1,436.00 3,563.00 - 1,361.00 TOTAL 255,194.00 2.40 78,338.00 241,763.00 2.30 74,215.00 TOTAL 340,259.00 3.20 104,451.00 322,351.00 3.00 98,953.00 Of particular significance to the economic impact of this Orleanian cooking, and local youths earning a diploma In addition to the economic impact of event-related Project is the implementation of a culinary school, offering in the culinary profession. For the former, the school spendings, the establishment of a culinary school has the both short term New Orleans-style cooking lessons and offers all-day experiential cooking lessons for a one-time potential to generate an additional $80,000 per year in long term vocational training. The establishment of such a cost of $100 tentatively, whereas the latter pay a total revenue to the Center and bring in $108, 800 new annual school would not only provide a constant revenue stream tuition of $2,000 for a year-long, full experience, certified output to the city. In the long run, the school would for the Center, but would also address the pressing issues professional training session. achieve greater economic impact. As alumni of the school of food security and unemployment in the Lower 9th establish careers in the culinary profession, expanding Ward, and potentially mobilize repopulation by adding a Given the regional economic impact multiplier of 1.36, prestige and operations of the culinary school would stabilizing force in the community. the complete economic impact analysis of the culinary bring in larger direct, indirect and induced economic school is as shown in Table 4. benefits. Consider two groups of audiences that the school targets: out-of-town visitors taking one-time classes on New
  • 19. Planning Study 2010 L9W | 19 As documented in Table 5, the culinary school has the development of New Orleans. $700 Thousands highest projected start-up cost at $1,000,000 as well as $600 highest projected operating deficit at $99,200. The painting Based on the projected total expenses $500 and drawing studio, ceramics studio, digital photography ($585,685) and revenues ($612,786), the $400 studio, and music studio operating expenses range from Center is estimated to generate a profit $300 $11,800 to $39,200 annually. The digital photography of $27,101 per year. The data suggests $200 studio is projected to have the lowest operating deficit at that, although the Center may profit an $11,200 deficit, followed by the ceramics studio with a from programming and ticket sales, $100 deficit of $18,243. It is important to note that according to outside grants and substantial funding $- Total Revenues: the analysis, the dance studio is the only source of positive sources will be essential to sustain a $(100) Projected Expenses: sustainable operations with projected profit of $149,575 positive cash flow. $(200) Net operating Profit or Deficit annually. Ticket and gift shop sales provide an additional $(300) source of revenue with potentially $14,000 in profit. In addition, the economic study estimates that if the Center were to The economic impact and financial analyses have shown attract 10,000 visitors per year with 5% the proposed L9W Art, Culture, and Civic Engagement substitution effect on competing venues, Center project to have potential to be financially viable it would produce approximately an from the stand point of covering its operating costs, and additional $340,000 in new local output, to become an important contributor to the economic and increase labor income by $104,000 by creating jobs Table 4: Culinary School Economic Impact Analysis in local industries. It would also Table 5. contribute an additional $17,000 Program-specific Operating Budget Analysis Tuition per Projected number Total revenue/year person/ of attendees/ Total sessions/ year (direct spending Total economic impact = 1.36*direct spending impact in indirect business taxes to local In short, the project has the potential to become an session session impact) government. important contributor to the economic development and As the local economy recovers repopulation of the Lower 9th Ward as well as noteworthy One-day cooking class 10.00 120,000.00 163,200.00 100.00 120* Year- long vocational training 10.00 2.00 40,000.00 54,400.00 and redevelops over time, the spillover benefits to the city of New Orleans. 2,000.00 multiplier economic effects are TOTAL 160,000.00 217,600.00 estimated to increase accordingly.
  • 20. appendix A mission statement VISION cultural assets as creating a unique cultural destination that would educational groups. be attractive to new residents and tourists alike. The Center • To brand the Lower 9th Ward as an art and cultural The Lower 9th Ward Art, Culture, and Civic Engagement Center envisions this combination of theme and process serving as a destination by transforming the community assests into a brings together residents, non-profits, community organizations, platform for the recovery and renewal of the economy, and civic marketable product that captures the place identity inherent and local businesses and entrepreneurs who share a commitment and democratic life of the Lower 9th Ward. in the culture, people and life in the Lower 9th Ward. to developing the cultural and creative assets of the Lower 9th • To contribute to the community development and Ward in an environment of civic inclusiveness and engagement MISSION economic sustainability of the Lower 9th Ward, and to as a platform for the economic recovery and development, and regional, national and international conversations on the the democratic renewal, of the communities of the Lower 9th To support community engagement and revitalization of the role of culture, ethnicity, diversity, civic engagement and Ward. The Center’s focus is the identification, development and Lower 9th Ward through utilization of its art and cultural assets inclusive democratic practices in civil society renewal and implementation of initiatives and programs that are based on the as resources to achieve economic development, sustainability and modernization. unique cultural and creative assets of the Lower 9th Ward. These the renewal of democratic practices within the neighborhood. • To build the social and human capital of residents, thereby include, among other things, its rich oral and documentary history strengthening local institutions and furthering neighborhood and cultural traditions, its celebrated people and works in the VALUES development in the Lower 9th Ward. creative and performing arts, its historical practices of inclusive • To develop partnerships with academic institutions and representative democracy at the state, city and community levels, • Democratic principles of participation, dialogue, and organizations interested in participating in the mission of and its history and culture of environmental stewardship through pluralism the Center. its ecological (sustainable fishing and crabbing in the Bayou • Community participation and inclusiveness • To build bridges among the arts, humanities, and design Bienvenue, for example) and built environment practices (barge • Innovation and sustainability fields for the purpose of furthering the mission of the Center. wood homes with high ceilings for cooling and open floor for flood • Cultural diversity, social equity, leadership, and self- • To create a Center that is a model of an environmentally water drainage, for example). These accomplishments have formed empowerment efficient retrofitted historic restoration. a cultural tradition and cultural history that connect the Lower • To create a space for community educational programs 9th Ward and its citizens to citizens and communities around GOALS through which children and adolescents can learn from the world, and to universal principles and values of humanity, specialized art classes. environmental stewardship and civil society. The Center believes • To create an art, culture and civic life “town square” in • To support collaborative engagement between project that the recent crises have refocused the communities of the Lower the Lower 9th Ward where residents can create, display and partners to explore the development of the Center as a 9th Ward on these universal principles and values as foundational perform their creative works, and engage visitors. framework of education and continued learning. in their recovery and renewal. It further sees the renewal of these • To create a space for teaching and learning, collaboration communities around these core themes and the development and democratic dialogue between residents, and between and commoditization of the communities’ artistic, creative and residents and visitors, including students and professional
  • 21. appendix B Figure 1 conceptual plans Conceptual Ground Floor plan AutoCAD
  • 22. Figure 2 Conceptual Main Floor plan AutoCAD
  • 23. Figure 3 Conceptual Top Floor plan AutoCAD
  • 24. Figure 4 Conceptual Site plan AutoCAD