This session from the 2012 TI:ME/JEN Conference provided a brief introduction to the many social networking resources available to music educators. It focused on the “4 Cs” (Creation, Connection, Conversation, Collaboration) that can help teachers use these resources in a safe way to help with organization in the program. More important, however, the session is focused on how these resources can be used to enhance students’ learning. This session gave examples of social networking use in all levels and disciplines, so it was applicable to all grade levels.

1. Using the Four “C’s” of Social Networking
to Help You and Your Program
Andrew Zweibel
South Dade Senior HS

2. Using the Four “C’s” of Social Networking
to Help You and Your Program
Andrew Zweibel
South Dade Senior HS

3. Housekeeping
 Session Materials:
 http://andyzweibel.com/timejen12
 QR Code

4. Housekeeping

5. Housekeeping
 Session Materials:
 http://andyzweibel.com/timejen12
 QR Code
 Handout
 Slides
 Embedded Presentation
 Audio Recording – available afterwards
 On Twitter? Use #timejen12 for discussion!
 Not on Twitter yet? Just text to “40404”
 Questions? Ask away!

6. What IS Web 2.0 Anyway?
 Features of “Web 1.0”:
 Static, One-Way Content
 “Webmaster” creates content, public consumes content
 Think of it as a scholarly journal
 Example: FAQ Page, Contact Page
 Web 2.0 is…
 Dynamic and Two-Way!
 Content is created by all parties who access a site
 Think of it as a professional conference
 Example: YouTube, Wikipedia, Blogs

7. What is “Social Networking?”
 “Social Networking” describes a group of Web 2.0 services
that help you meet people, and share ideas!
 Examples of Social Networking sites:
 Facebook
 MySpace
 Flickr
 LinkedIn
 Twitter
 Google+
 Blogs
 MusicPLN

8. In Other Words…
 Social Networking allows us to engage in the “4 C’s”:
 Creation
 Connection
 Conversation
 Collaboration
This style of tool isn’t just about posting information, it’s
about sharing it and discussing it!

9. The Layout
 For Each of the “4 C’s”:
 Resources
 In-depth explanation
 How can it help YOU and THEM
 Layman’s terms!
 Examples of real application by real music educators
 REMEMBER: All links are available at
http://andyzweibel.com/timejen12

10. Creation
 Social Networking is based around content
 Importance of content creation:
 For students: creativity, group work
 For teachers: sharing with other teachers (new ideas)
 Resources:
 Blogs
 Podcasts
 RSS and Syndication

11. Blogs
 What are they?
 Short for “web log” – online journal
 My definition: “A tool for content creation and sharing”
 How can they help…
 … YOU:
 Write a blog with your ideas
 Subscribe to others’ blogs for their ideas
 … THEM:
 Have students contribute to blogs as part of class
 Rehearsal Reflections, Listening Lessons, etc.
 Examples: MusicEdMajor.net, MusTech.net

13. Podcasts
 Video or Audio Blogs
 How can they help…
 … YOU:
 Subscribe to resource-sharing podcasts
 Professional Development on your morning commute!
 … THEM:
 Create a podcast of your students’ work
 Share with parents, friends, community – ADVOCACY!
 Not so fast! Legal considerations discussion coming
later.

14. Podcast Examples
 Jim Frankel – Managing Director of SoundTree:
 http://fams.podomatic.com/
 Scott Watson – Composer, Music Tech Teacher:
 What Music Means:
http://whatmusicmeans.mypodcast.com/
 Larry Marra – Retired Music Teacher
 MusicTeachers’ 911: http://musicteachers911.com/

15. RSS/Syndication
 What is it??
 RSS Syndication brings
the information to you
 RSS Feeds – List of
updates
 Feed Readers—Google
Reader, Bloglines
 iOS Apps – FeedlerRSS,
Flipboard

17. Syndication Examples
 Blog Syndication
 Integrated in Blog Platform!
 FeedBurner – Advanced Features
 Analytics
 Email Subscription
 Adsense
 Podcast Syndication
 Blog Integration—Plugins
 iTunes Integration!

18. RSS/Syndication Resources
 OPML – File containing
multiple RSS Feeds
 Import into RSS Reader
 Music Education OPML
Project
 Web-based RSS
Aggregation
 MusicEdNews.com
 Professional
Development in a Box!

19. Connection
 Social Networking is all about meeting people to
share ideas!
 Connecting with other music educators helps create a
PLN: Professional Learning Network
 More on this to come…
 This is more for YOU than THEM
 Resources:
 Facebook
 LinkedIn

20. Facebook
Before we begin…
IT IS POSSIBLE TO BE SAFE
ON FACEBOOK!

21. Facebook
 Personal Pages vs. Fan Pages
 Personal Pages – DON’T FRIEND THE STUDENTS
 Control Default Privacy (Public, Friends, Custom)
 How You Connect – Who can find you
 Tagging, Apps, Past Posts, etc.
 Benefits:
 Connection with other music educators
 “I Teach Music Technology” Group:
http://facebook.com/groups/musictechnology
 “Band Directors” Group:
http://facebook.com/groups/banddirectors
 Connecting with Resource Providers (specials)

22. Facebook Fan Pages
 NO personal communication is possible
 NO Chat
 NO Private Messages
 One-Way “Relationship”
 You don’t need to approve who “Likes” your page
 You can’t contact anyone who “Likes” your page directly
 Fan Page for Your Program
 News from your program
 Links worth reading (for students)
 Media (photos, videos) of your program – PR!
 Create events for your concerts using the page
 Post the event on your page, students can invite their friends

24. LinkedIn
 Online PROFESSIONAL Social Network
 “Connections,” NOT “Friends”
 Your Online Resume:
 Summary, Experience (Current, Past), Education
 AND: Websites, Online Presences
 Recommendations
 Groups
 Resume Generator
 Job Applications (Sometimes)

25. Now… Take Out Your Phones!

26. Conversation
 As separated as we are, we need ways to continue
learning
 Conversation tools can also enhance your curriculum
 Resources:
 Twitter
 Google+
 MusicPLN
 Skype

27. Twitter: Micro-Blogging
 Twitter Basics
 140-character “Tweets” to followers
 Don’t need to accept a new follower
 Replies, Retweets (FWD)
 Twitter is NOT about telling people what you ate for
breakfast!
 Twitter IS a blogging platform
 Twitter IS a tool for content creation and sharing.
 Twitter IS an incredible medium for professional
development

28. Hashtags on Twitter
 In Twitter lingo…
Hashtag = Keyword
 Hashtags let you search for specific topics
 Some examples:
 #followfriday
 #musiced
 #mpln
 #edchat

29. #MusEdChat on Twitter
 The Problems:
 Teachers are Secluded
 Not many music teachers at each school
 This makes Professional Development hard!
 The Solution:
 #MusEdChat
 Weekly Twitter Chat on Music Education

30. #MusEdChat: The Chat
 Monday During the day:
 Search for “#musedchat” to find topic poll (@jguarr)
 Monday Nights, 8pm Eastern Time:
 Sign on Twitter (or use an app!)
 Search for “#musedchat”
 Read the Tweets
 Respond using #musedchat hashtag
 Reply
 Retweet
 Ask Questions!

31. Other Twitter Resources: Lists
 Twitter List: Follow multiple users at once
 Coworkers
 Friends/Family
 Interest Groups (Miami Hurricane Sports)
 Dr. J. Pisano (MusTech.net): Top Music Educators
 @pisanojm/mused
 Make your own list!
 Twitter Homepage -> Lists -> Create a List

32. Twitter for Your Program
 Updates to the general
public (PR/Advocacy)
 Updates to students
(changes in plans)
 Updates to parents on
trips
 TwitPic Memorable
Moments
 Links back to your
program’s website

33. Google+
 What is it?
 Google’s “social network”
 Centers around sharing
 What’s the buzz all about?
 Control over who you share with
 No character limit (more in-depth conversations)
 Circles – “Groups” of friends
 Hangouts – Group Video Chat

34. #MusEdChat Extensions on G+
 Extension of
#MusEdChat Twitter
discussions
 Lets you elaborate more
fully (remember, no
character limit!)
 Find me on Google+
(Link on my Website) for
more information

35. MusicPLN.org
 PLN = Professional Learning
Network
 MusicPLN = Facebook for
Music Teachers!
 Groups, Forums, Events, and
more
“The two things about MPLN
that set it apart are the amazing
amount of integration with
other social networks and the
caliber of the people who are
involved in this PLN.”
-Thomas J. West

36. Music PLN Forums

37. Skype
 Audio / Video Chat
 Educational
Implications:
 Elementary: Skype in
another class
 Middle: Skype in a
colleague for a private
lesson
 High: Skype in a
composer!

38. Collaboration
 Social Networking is about working together towards
a common goal!
 Benefits of collaboration for students:
 Helps build interpersonal skills
 Teamwork/Leadership skills
 Differentiated Instruction
 Resources:
 Google Docs
 Wikis

39. http://www.youtube.com/watch?v=eRqUE6IHTEA
Google Docs

40. Google Docs
 3 Main Points:
 Stored “On the Cloud”
 Real-Time Collaboration
 Revision History
 Document Types:
 Documents
 Spreadsheets (Forms)
 Presentations
 Drawings

41. Google Docs
 Applications for Teachers:
 Collecting Information
 Contact Information
 Absence Request Form
 Music Library Check-Out
 Grade Book: On The Go!
 Festival Management
 Applications for Students
 Collaborative Group Projects!

42. Google Forms

44. Google Docs for Students
 Group Projects (Docs, Presentations):
 Multiple Authors, One Doc
 Real-Time Collaboration
 Revision History
 You can play big brother!
 Student Leadership:
 Uniform Check-Out
 Music Library Additions
 List of Equipment Needed
http://docs.google.com

45. http://www.youtube.com/watch?v=-dnL00TdmLY
Wikis

46. Wikis
 Group-Edited Website
 Great for projects
requiring multiple pages
 Safe and Secure
(Contained)
 YOU have total control
http://www.wikispaces.com
http://pbworks.com

47. Legal Considerations*
 Posting Student Content:
 NEVER Full Names
 First Names Only
 Initials
 Consent Form From Parents
 Posting Media of Students
 NEVER Full Names
 Consent Form From Parents
 Consult Your Administration
* I am NOT a lawyer!

48. Legal Considerations*
 Closed Access Tools
 Google Docs – Google Apps
 Blogs – Edublogs
 Wikis – WikiSpaces, PBWiki
 General Rules of Thumb:
 No Open Account Creation
 NO Full Names!
 No images/videos/recordings without consent
* I am NOT a lawyer!

49. To Recap:
 Creation  Conversation
 Blogs  Twitter (#MusEdChat)
 Podcasts  Google+
 Connection  MusicPLN
 Facebook  Skype
 LinkedIn  Collaboration
 Google Docs
 Wikis

50. Final Thoughts
The use of social networking tools should
ALWAYS be used to enhance your
curriculum, and NEVER be used to replace
your curriculum.
“Teach Music: The Technology Will Follow”
-Barbara Freedman, TI:ME Mike Kovins
Teacher of the Year

51. Questions?
For more information:
http://andyzweibel.com
Twitter: @Zweibz7
Facebook: http://facebook.com/azweibel
Email: andy@andyzweibel.com
Don’t forget! Materials/Audio available at:
http://andyzweibel.com/timejen12