Ana Teil-Gangl (SCG). How certification, testing and inspection can build consumer trust, confidence, brand strength and loyalty for food brands

How certification, testing and inspection can build consumer trust, confidence, brand strength and loyalty for food brands Anna Theil-Gangl Regional Business Manager SGS SGS Consumer Testing Services. February 3 2011

Introduction ,[object Object],[object Object],[object Object],[object Object]

HISTORY ,[object Object],[object Object],[object Object],[object Object],[object Object]

THE CONSUMER EVOLUTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CHALLENGES TO FOOD SAFETY ,[object Object],[object Object],[object Object],[object Object],[object Object]

EXPRESSED FOOD INDUSTRY NEEDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PRODUCERS ,[object Object],[object Object],[object Object]

MANUFACTURERS ,[object Object],[object Object],[object Object]

RETAILER DRIVEN INITIATIVES ,[object Object],[object Object],[object Object],[object Object]

WHERE CAN BRAND PROTECTION BEGIN? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

INSPECTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FOOD FACTORY AUDITS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A Food FACTORY Audit examines the systems in place that ensure the safety and quality of the food product that is produced. Deliverables include a written report, overall rating or score and corrective action recommendations. Can be Third-Party or Second-Party audit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Process:

What contaminants are associated with food? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],FOOD TESTING ,[object Object],[object Object],[object Object],[object Object],[object Object],Chemical Microbiological Regulatory ,[object Object],[object Object],[object Object],[object Object],[object Object]

FOOD CERTIFICATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SGS Certification and Approval Marks ,[object Object],[object Object],[object Object]

SGS Certification and Approval Marks ,[object Object],[object Object],[object Object],[object Object]

CONCLUSION ,[object Object],[object Object],[object Object]

ABOUT US ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ana Teil-Gangl (SCG). How certification, testing and inspection can build consumer trust, confidence, brand strength and loyalty for food brands

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