This document outlines a presentation on preparing companies internally for social business. It discusses establishing a vision and strategy, defining responsibilities and KPIs, and providing training and guidelines. It raises questions about creating Facebook, Twitter, and LinkedIn pages, forming a social media team, and getting approval before implementing social media initiatives. It cautions against hastily setting up pages just because competitors have done so, and emphasizes the time needed to properly establish a social media presence.

1. 1 Marktenalsconversaties Dr. M. Sfirtsis B2B Goes Social 15 september 2011 MANAGEMENT 2.0 THIS DOCUMENT IS AN OUTLINE OF A PRESENTATION. IT IS INCOMPLETE WITHOUT THE ACCOMPANYING COMMENTORY

3. 3 VISIE STRATEGIE VERANTWOORDELIJKHEID KPI’S COMPETENTIES OPLEIDING RICHTLIJNEN ENKELE VRAGEN

4. Social Business Readyness : How Advanced Companies Prepare Internally, Jeremiah Owyang, (Augustus 2011)

5. 5 FB PAGINA? TWITTER PAGINA? LINKEDIN PAGINA? SOCIAL MEDIA TEAM? NOG WAT VRAGEN JA DUS?

6. 6 DÉJÀ VU? Onze concurrenten hebbeneen FB pagina! Let’s go Social too Heeft JZ dit Goedgekeurd? Gaat hetwerken? Laten weonzecommunicatie-uitingen opYouTube zetten!

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8. BOSS / HOW MANY FRIENDS DO YOU HAVE? SECRETARY / 4.999 MY BOSS BOSS / WOWW! OUR COMPETITORS HAVE ONLY 999! BOSS / HOW LONG DID THIS TAKE? SECRETARY / ONLY ONE MONTH MY BOSS! BOSS / CAN YOU CREATE AND RUN OUR CO’S PAGE? SECRETARY / YES MY BOSS! GIVE ME FIVE MINUTES. De tijdnodigomeen FB pagina op tezetten!

11. NEXTTIME MARKETING MANAGER ASKED HIS BOSS TO INVEST €€€€ ON FACEBOOK MARKETING

12. Social Business Readyness : How Advanced Companies Prepare Internally, Jeremiah Owyang, (Augustus 2011)

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15. 15 MANAGEMENT 1.0

16. Communities Connectiviteit Co-creatie Persoonlijk Competenties Beleving Waarde-innovatie Multi-channeling Kennis MANAGEMENT 2.0