EMS Creative iMedia Cambridge Technicals

1. Research
Lesson 2

2. Lesson Goals
 Know how to identify the purpose of a website
 Understand the benefits of a company being online
 Be able to analyse a range of contrasting commercial websites
LO1 – Understand a range of contrasting commercial websites
P1
Learners analyse a range of contrasting commercial websites:
a)
b)
c)
d)
e)
f)
Purpose
Visitor Needs
Information Flow
Features
Benefits
Content

3. Identifying the Purpose
Think about what the website is used for…

4. Purpose
Know varying audience needs
Analyse existing websites
 A typical commercial website is used for ecommerce to sell something to
the audience however there may be other purposes too:
e.g. to give additional details about a product &
provide further information on how it works.
e.g. often linked with a new music, movie or TV show
release to promote launch dates and typical cost.
Download
e.g. providing a platform for a user to be able to
download things such as games or applications.
#commercial
#website

5. What are the benefits?
Think about positive reasons for an online presence…

6. Benefits
Know varying audience needs
Analyse existing websites
 A company can benefit in many ways from having a web presence:
24Hrs a day, 7 days a week
365 days a Year
Opens up a company to
a world wide audience
Location
Scheduling
Website available to those who
may not have access to a store
Time sensitive details
can be automated
#commercial
#website

7. Website Analysis
Know varying audience needs
Analyse existing websites
 The criteria for analysing a website is as follows:
 Purpose – What’s the point of the website? e.g. Information, Promotion
 Visitor Needs – What are the requirements of the user?
 Information Flow – How easy is the website to use? e.g. Layout, Navigation
 Features – What are the key features of the page? e.g. Rich Media, Graphics
 Benefits – What are the positive aspects of this company being online?
 Content – What pages are included? What is on the pages?

8. Your Task
Know varying audience needs
Analyse existing websites
 By the end of todays lesson you should have finished researching at least
two of your three commercial websites you are investigating.
 For each website explain:
 Purpose
 Visitor Needs
 Information Flow
 Features
 Benefits
 Content
#commercial
#website