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Adwords fundamentals – part 2
1. Adwords Fundamentals – Part 2
Key Concepts of AdWords Account Management
Prepared by Baburaj Devi
Blog – www.baburajdevi.blogspot.com
2. Key Concepts and Tabs
• Home, Campaigns, Opportunities, Reporting, Billing, and My
account are the main tabs within the Google ad words
interface
• Each Tab has one or more pages, by clicking on the each tab
take you to pages within the tab
• In the next slides we have given overview of each tab and how
it is helpful in Account management
3. Introduction to Search Engine Marketing and Online
Advertising
Six Major Tabs in the Google adwords
• Home: it also called dashboard of your account. The keyword account information has
shown as a summary in this tab.
• Campaigns: This tab is the center of your adwords account and you will spend most of your
time in managing set of campaigns in your adwords account. This tab allows you to create
and edit campaigns, ad groups, ads, display network placements and keywords. You can the
get feel of how your campaigns performing.
• Opportunities: This tab is the source for collecting new and targeted keywords and budget
allocation & optimization. This tab is the right place for getting ideas how to increase your
traffic or sales volume.
4. • Reporting: now all most all the reports can be extracted from Campaigns tab and under
reporting Tab you can get the performance data from Google analytics account.
• Billing: This tab includes all your billing details, your entire billing history, as well as print
invoices. Billing details can be changed at your wish.
• My account: This tab controls who all are having access to Google adwods account and
their type of access. This tab also allow you to add users and remove users from the
access list.
