8. 사회에 대한 담배의 영향을 감소하기 위해 수행된 건강증진 프로그램 중 가장 크고, 가장 포괄적인 사례 목적: 흡연을 비정상화한다(denormalizesmoking).
9. 배경 간접흡연으로 인해 매년 미국에서 62,000의 비흡연자가 관상동맥질환으로, 3000명이 폐암으로 사망 30분 정도의 간접흡연으로도 관상동맥 혈류가 저해됨 간접흡연은 폐, 비강, 자궁경부암, 심장질환 발생의 위험요인임 간접흡연은 영아돌연사증후군및 아동에서호흡기계 감염, 중이염 등의 위험을 증가시킴 흡연자와 같이 사는 비흡연자는 비흡연자와 같이 사는 사람에 비해 폐암에 걸릴 확률이 24% 증가함
44. ‘1993 National Smokers Alliance DM, TM, PR, Web site, Newsletters…. 주점, 관광이익 감소 등 주장, 법제화 반대 Levin, M., "Smoker group's thick wallet raises questions," Los Angeles Times, March 30, 1998 State of California issued data demonstrating that bar revenues had not fallen, but instead had increased.
51. 담배회사의 전략 요약 1. Lobbying and legislative strategies 2. Legal and economic intimidation 3. Creating the illusion of support 4. Usurping the agenda 5. Harassment 6. Undermining science 7. Media manipulation 8. Public relations
52. 反擊의 효과 - 아군 승전 기간 동안의 캠페인 비용 아군 : 적군 = 1: 5 - 아군 패전 기간 동안의 비용 아군 : 적군 = 1: 10 (인해전술)
61. National High Blood Pressure Education Program Coordinating Committee Agency for Health Care Policy and Research American Academy of Family Physicians American Academy of Insurance Medicine American Academy of Neurology American Academy of Ophthalmology American Academy of Physician Assistants American Association of Occupational Health Nurses American College of Cardiology American College of Chest Physicians American College of Occupational and Environmental Medicine American College of Physicians American College of Preventive Medicine American Dental Association Health Care Financing Administration Health Resources and Services Administration International Society on Hypertension in Blacks National Black Nurses’ Association, Inc. National Center for Health Statistics, Centers for Disease Control and Prevention National Heart, Lung, and Blood Institute National Hypertension Association National Institute of Diabetes and Digestive and Kidney Diseases National Kidney Foundation National Medical Association National Optometric Association National Stroke Association NHLBI Ad Hoc Committee on Minority Populations Society for Nutrition Education U.S. Department of Veterans’ Affairs American Diabetes Association American Dietetic Association American Heart Association American Hospital Association American Medical Association American Nurses’ Association, Inc. American Optometric Association American Osteopathic Association American Pharmaceutical Association American Podiatric Medical Association American Public Health Association American Red Cross American Society of Health-System Pharmacists American Society of Hypertension Association of Black Cardiologists Citizens for Public Action on High Blood Pressure and Cholesterol, Inc. Council on Geriatric Cardiology
62. 강력한 법적 근거 Public Law 92-423 (National Heart, Blood Vessel, Lung, and Blood Act of 1972) “the Institute…shall conduct a program to provide the public and health professionals with health information…special emphasis shall be placed upon…diet, exercise…hypertension, weight control, and other factors affecting the prevention of arteriosclerosis and other cardiovascular diseases.”
65. Mass media Semi-preproduced TV program on HPT : package (Kit) - Film clip, script, Q & A (show host & professional guest)
66. National high blood pressure month (May) Kits 배포 : 신문기사, camera-ready artwork, activities for agencies, suggestions for posters & print ads. “Customizing” by Orgs with their names
103. Discussion Health + Communication - Long-term Evidence for effectiveness (Evaluation) Community capital Community identity Community preparedness Phase-base approach
104. 경청해 주셔서 감사합니다. ご清聴ありがとうございました。 谢谢大家的关注 Merci pour votre attention DankefürIhreAufmerksamkeit Спасибо всем за внимание le agradezco por su atencion