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Bank 2.0 Portal
Bank 2.0 : “Inside-Out” vs “Outside-In” Internal Systems & Products Inside—Out Approach HTML Push On-Size-Fits-All Silos Outside-In Approach Customer Experience  Layer Customer Experience
Bank 2.0 : One Platform,  Multiple Devices Desktop Tablets Smartphone BACKBASE Bank 2.0 Portal Social Networks Cloud Content, Data & Services Enterprise Content, Data and Applications unified desktop Front Office
Bank 2.0 : One Platform, Multiple Channels  Integration Layer Customer Experience Platform Public Website Online Banking Mobile Banking Branch Front-end Call Center Front-end Other … Transaction Systems Advisory  Tools Communication  Tools Personalized Content 3 rd  Party  Tools Core Systems Payment Brokerage Credit Cards Etc. Web Services  Pre-fill  Straight Through Processing  Etc.
Bank 2.0 : Customer Experience Layer Internal Systems & Products Inside—Out Approach HTML Push On-Size-Fits-All Silos Outside-In Approach Customer Experience  Layer Customer Experience
Bank 2.0 : Customer Experience Layer Customer Engagement Portal Internet / Mobile Branch  Call Center 1:1 customer treatment (targeting, segmentation) Business Rules collect customer preferences (implicit & explicit) Customer Profile Transactional Core Banking CRM, Brokerage, … Other Back-end Functions PFM, … 3 rd  Party Functions Consistent across Channels Content Simulation, Calculators, … Advisory Tools Re-Usable Widgets
Bank 2.0 : Align Stakeholders  Business IT Customer Outside-In | User Experience Personal & Relevant Any Place, Any Device (Mobile) Leverage existing Infra Easy Integration Secure & Performance Modern Web Technology Differentiate Grow the Business Less IT Dependency Faster Time to Market
Bank 2.0 : Align Stakeholders INTERNAL SYSTEMS  AND PLATFORMS Customer Experience CHANGE REQUIREMENTS CHANGE CAPABILITY
Bank 2.0 : Align Stakeholders Existing Banking Systems Bank 2.0 Portal Software IT Portal Manager (e-Business Professionals) Bank 2.0 Portal (Your Customers)
We Deliver : Bank 2.0 Solutions for Financials Customer Engagement Portal Software
Track-Record : Bank 2.0 Solutions. Delivered. 2.0 2.0 2.0 2.0 2.0
WWW.BACKBASE.COM [email_address] NEW YORK : +1 866 800 8996 AMSTERDAM: +31 (0)20 465 8888 Q&A | Thank you for your Time

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Future of Payments: Mobile & Customer Experience, by Jouk Pleiter

  • 2. Bank 2.0 : “Inside-Out” vs “Outside-In” Internal Systems & Products Inside—Out Approach HTML Push On-Size-Fits-All Silos Outside-In Approach Customer Experience Layer Customer Experience
  • 3. Bank 2.0 : One Platform, Multiple Devices Desktop Tablets Smartphone BACKBASE Bank 2.0 Portal Social Networks Cloud Content, Data & Services Enterprise Content, Data and Applications unified desktop Front Office
  • 4. Bank 2.0 : One Platform, Multiple Channels Integration Layer Customer Experience Platform Public Website Online Banking Mobile Banking Branch Front-end Call Center Front-end Other … Transaction Systems Advisory Tools Communication Tools Personalized Content 3 rd Party Tools Core Systems Payment Brokerage Credit Cards Etc. Web Services Pre-fill Straight Through Processing Etc.
  • 5. Bank 2.0 : Customer Experience Layer Internal Systems & Products Inside—Out Approach HTML Push On-Size-Fits-All Silos Outside-In Approach Customer Experience Layer Customer Experience
  • 6. Bank 2.0 : Customer Experience Layer Customer Engagement Portal Internet / Mobile Branch Call Center 1:1 customer treatment (targeting, segmentation) Business Rules collect customer preferences (implicit & explicit) Customer Profile Transactional Core Banking CRM, Brokerage, … Other Back-end Functions PFM, … 3 rd Party Functions Consistent across Channels Content Simulation, Calculators, … Advisory Tools Re-Usable Widgets
  • 7. Bank 2.0 : Align Stakeholders Business IT Customer Outside-In | User Experience Personal & Relevant Any Place, Any Device (Mobile) Leverage existing Infra Easy Integration Secure & Performance Modern Web Technology Differentiate Grow the Business Less IT Dependency Faster Time to Market
  • 8. Bank 2.0 : Align Stakeholders INTERNAL SYSTEMS AND PLATFORMS Customer Experience CHANGE REQUIREMENTS CHANGE CAPABILITY
  • 9. Bank 2.0 : Align Stakeholders Existing Banking Systems Bank 2.0 Portal Software IT Portal Manager (e-Business Professionals) Bank 2.0 Portal (Your Customers)
  • 10. We Deliver : Bank 2.0 Solutions for Financials Customer Engagement Portal Software
  • 11. Track-Record : Bank 2.0 Solutions. Delivered. 2.0 2.0 2.0 2.0 2.0
  • 12. WWW.BACKBASE.COM [email_address] NEW YORK : +1 866 800 8996 AMSTERDAM: +31 (0)20 465 8888 Q&A | Thank you for your Time