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B2H
Business to Human
How technology can help us
build stronger relationships
than ever before
We fear that
technology creates a
distance between us…
Technology = Human
Humans are tool builders
it is our nature
Why do we innovate?
We are driven by the
desire to connect
with each other
…well not always
…why do we travel?
…further
…faster
…far away!
We will do anything it
takes to connect
with each other!
This obsession is what drives
our technological innova@on
…indirectly
…efficiently
…in real @me
…in real @me…all the @me
…with everybody at once
…see each
other
…sleep with each other!
Technology becomes
irresis@ble when it lets us
connect with each other
Why does this maCer?
Beyond B2B and B2C
Todaywe have a direct connection…
Welcome to the B2H era!
Business is personal… more than everbefore
4 mega-trendsthat are
redefining ourfuture
ARTIFICIAL
INTELLIGENCE
GLOBAL
CONNECTIVITY
BIG
DATA
VIRTUAL
REALITY
Virtual Reality
Will we s@ll need
offices in 2025?
Will we s@ll need
our devices?
Will we s@ll travel
for business?
The Clinton Global Initiative takesyou toAfrica
VR is not only about the technology
It’s about the new
standards and expecta@ons
it sets
INSTANT
ON-DEMAND
EXPERIENCES
GAMIFICATION HUMAN MIGRATION
DEMATERIALIZATION
EDITED REALITY
EDUCATIONFLOW / PRODUCTIVITY
VR
What isyourVR strategy?
Howwillyou earn a place in
someone’svirtualworld?
Global Connectivity
Online Population
Data source:www.internetlivestats.com
Data source:www.internetlivestats.com
Online Population
Another 3-4 billion people will
come online in the next 5 years!
Billions of new
voices and minds
Blockchain
The infrastructure of certainty
The next evolu@on of the
internet
Total secure integra@on of billions of
humans and trillions of devices
46,2%
15-44
19,7%
45-64
7,9%
65+
source: UN, Dept. of Economic and Social Affairs, Population Division (2011).
26,1%
0-14
GlobalAge
Groups
Meetyournewcustomer…
This generation thinks it is
totallynormal to make
VIRTUALhuman connections
What does global
connec@vity really mean?
CULTURE COCKTAIL
BILLIONS OF NEW
VOICES AND MINDS
TOTAL
TRANSPARENCY
NO BORDERS
SYSTEMATIC TRUST
GC
DISINTERMEDIATION
Big Data
The internet of things
The end of
guessing
“The internetwill
soon disappear…”
Eric Schmidt - CEO,Alphabet
Intelligence
is not about what
you know but
how fast you can
learn and adapt
Competitive
advantage
PARALYSIS BY ANALYSIS
BUSINESS
DEVELOPMENT
SMART UNIVERSE
PRODUCT
DEVELOPMENT
MARKETING
BD
COMPETITIVE
POSITIONING
RESEARCH
But how do we make
sense of all the data?
Artificial Intelligence
AI is NOT human!
Learning how to think
AI is already
stealing technical
and knowledge
jobs…
…but it is far from
making real human
connec@ons
Language barriers?
The beginning of the end of work as we know it
Power
redefined
RECRUITMENT
TRAINING /
EDUCATION
TALENT / SKILLS
PRODUCT
DEVELOPMENT
MARKETING
AI
HUMAN/MACHINE
BOUNDARIES
But it is not about the
tech..
It never is, really!
You are already using all
these technologies!
Technology only thrives if it becomes simple to use
Together these
companies are on a
mission to provide
you with the
VIRTUAL tools that
will help you easily
CONNECT with
people, powered by
DATA and
ARTIFICIAL
INTELLIGENCE
Don’t misunderstand the
purpose of technology!
Thosewho can make real HUMAN
connections in aVIRTUALworldwillwin
Newskills
required
HumanAutomated
Marketing
CustomerService
Logistics
IT
Management
Finance
Human Resources
CommunityManagement
Research
Sales & Business Development
Levelofcompetitiveedge
HumanAutomated
Levelofcompetitiveedge
Marketing
CustomerService
Logistics
IT
Management
Finance
Human Resources
CommunityManagement
Research
Sales & Business Development
Keyareas for
recruitment &
training
Jobs that require social skills and emotional intelligence
Create amazing
customerexperiences
Let’s
talk!
Knowledge will come naturally with technology.
THE FOCUS WILL BE ON SOCIAL SKILLS
knowledge
trust
relationship relationship
knowledge
relationship
knowledge
trust
relationship
knowledge
trust
relationship
knowledge
trust
Prospect zone
Client zone
Earn relationshipsoftrust
The new race is about making
REAL human connec@ons in a
virtual world
The biggest business
and employment
opportunityever!
www.BD-Insider.com

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B2H how technology can help us build stronger relationships than ever before