The document discusses various techniques for promoting films, including trailers, posters, magazine covers, product placement, documentaries, online screeners, print ads, and tie-ins. It provides details on how each technique works and examples of films that have used certain promotional strategies. Overall, the passage outlines a wide range of promotional methods employed in the film industry to maximize revenue and audience awareness for new movie releases.

1. Evaluation Question 2
BY VICKRAM SINGH
How effective is the combination of your main
product and ancillary task?

2. How effective is the promotion
package altogether?
 The promotion package is important as it helps the audience understand
what we have made so they appreciate the work.
 They are all effective in their own ways e.g. the trailer lets the audience
who go to cinemas often know that there is supernatural/horror movie
coming out.
 My ancillary task consists of two products for my promotional products
which are my magazine front cover and poster.
 However, the main promotional product that we made as a group is the
trailer.
 All of my products conformed to the conventions of the trailer regarding
the “repertoire of elements” of our genre

3. How they appeal to the audience?
 My front cover and poster only feature our main protagonist which is a
female. Because she is a female it could be said that these promotional
methods appeal more towards females than males.
 Because my front cover and poster featured a girl in her late teens, I know
that it would appeal to my target audience which are young males and
females aged between 16-30.
 My repetitive use of the protagonist/antagonist (Isabella) was quite
effective for establishing my film as people will recognize the film easily by
looking at the character.

4. How my ancillary task relate to the
trailer?
 I think that the creation of my poster and magazine front cover was
effective as it offers a variety of promotional strategies.
 Relating my poster to my trailer, it is evident that I have consistently
incorporated similar ideological themes and iconography.
 The posters depicts the use of candles in the witchcraft scenes when she is
casting her spell. In the photo of my poster, the ring of candle light in the
darkness was used to create an supernatural/horror effect. The shared use
of iconography, lighting and setting is essential for conforming to the
conventions of the genre so that all products share a resemblance of real
media products.

5. Mise-en-scene and cinematography
 The shot used on my front cover and poster were not actually shown in
the trailer. This is often done one the posters and magazine front cover.
 The reason for this could possibly be because they want the audience to
look at the film front a different angle at the beginning but when the
actual trailer is released they want the audience to view it differently.

6. More about film promotion?
Film promotion is the practice of promotion specifically in the film industry,
and usually occurs in coordination with the process of film distribution.
Sometimes called the press junket or film junket, film promotion generally
includes press releases, advertising campaigns, merchandising and media,
and interviews with the key people involved with the making of the film, like
actors and directors.
As with all business it is an important part of any release because of the
inherent high financial risk; film studios will invest in expensive marketing
campaigns to maximize revenue early in the release cycle. Marketing
budgets tend to equal about half the production budget. Publicity is
generally handled by the distributor and exhibitors.

7. Techniques of film promotion?
In theatres
 Trailers are a mainstay of film promotion, because they are delivered directly to movie-goers. They screen in theatres before
movie showings. Generally they tell the story of the movie in a highly condensed fashion compressing maximum appeal
into two and half minutes.
 Film posters
 Slideshows - stills, trivia, and trivia games from the film, shown between movie show times.
 Standees (freestanding paperboard life-size images of figures from the film)
 Cardboard 3D displays, sometimes producing sound
TV and Radio
 Product placement: paid active or passive insertion (as on-set posters, and action figures) of film brand in drama or sitcom
shows, or as passing mentions in dialogue. For example, 20th Century Fox commissioned an I, Robot-themed motorcycle,
featured on two episodes of American Chopper. The film Memoirs of a Geisha was placed throughout an episode of the TV
show Medium.
 Production and paid broadcast of behind-the-scenes documentary-style shows, the type of which are mainly produced for
HBO, Showtime, and Starz
 Advance trailers, longer previews, or behind-the-scenes footage on rental videos and DVDs

8. Techniques ctd.
Internet
 Virtual relationship hyperlink marketing, wherein a major search engine offers articles seemingly presenting
interesting news related items, but which are actually back-end loaded with a links page containing multiple
"mental references" to film characters, storylines or products. Example: Bond, Transformers, etc., are connected
to scientific invention news stories about advanced weaponry or robotics discoveries, which quickly leads the
reader to pages loaded with the latest 007 or Megatron movie clip or art director's fantastical ideas and
designs, thus hooking readers with a "bait and switch" story.
 Online digital film screeners: These digital film screeners have the benefit of letting you send individual copies of
your film or a promo to the press, sales agents, distributors etc. Using them its simple to send individually
controlled copies of your film to various recipients with different expiry dates. Along with the security of
individual expiry dates, you can see reports of who viewed your film and track their viewing of the film.
Print
 Paid advertisement in newspapers, magazines, and inserts in books.
 Cross-promotion of original book or novelization, including special printings, or new cover jackets ("Now a major
motion picture.")
 Comic special editions or special episodes