1. Apple Inc. ArgjiroRamosaj Dorina Grezda NertilëLatifi Think different! VesaBatalli

3. 1980 - Apple went public

4. 1984- Apple released Macintosh

5. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT

6. 2000 - Jobs became the CEO

7. 2001 - Introduced a digital music player, the iPod

8. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone

10. Currently has an approximate of 17,787 employees

11. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak

12. 1980 - Apple went public

13. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT

14. 2000 - Jobs became the CEO

15. 2001 - Introduced a digital music player, the iPod

16. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.

17. 2010 – Introduced the largest touch-screen web-browser ever, the iPadMISSION STATEMENT: “Apple Inc. ignited the personal computer revolution in the 1970s with the Apple Inc. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple Inc. continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple Inc. is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.” VISION STATEMENT: “An Apple computer on every desk” – Steve Jobs

19. Currently has an approximate of 17,787 employees

21. Currently has an approximate of 17,787 employees

22. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak

23. 1980 - Apple went public

24. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT

25. 2000 - Jobs became the CEO

26. 2001 - Introduced a digital music player, the iPod

27. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.

28. 2010 – Introduced the largest touch-screen web-browser ever, the iPad

29. “Don't follow your Customers; Lead them”

30. “Temper Engineering with Art”

31. “Clear your mind and "Think Different“ “Environmental Values: “Communicate environmental, health, and safety policy and programs to Apple employees and stakeholders. “ “Design, manage, and operate our facilities to maximize safety, promote energy efficiency and protect the environment. “ United States United Kingdom Canada Japan Australia France Switzerland Italy Germany China

32. Company Overview Vision & Mission Market Analysis Competitive Analysis Trend Analysis SWOT Strengths, Weaknesses, Opportunities, and Threats Analysis

33. SWOT SWOT Vision & Mission EFE Company Overview CPM IFE Financial Analysis Market Analysis Vision & Mission Company Overview Competitive Analysis Financial Analysis Target Market External Factor Evaluation Matrix Age Groups: 12-35 for Music Fans 18-60 for All Products Both Genders Income Level: Middle/Upper Income Class Educational Level: Mostly Secondary and Up Could be primary as well Residents of: Mainly U.S., Japan, Europe Cities and Metropols Lifestyle: People that enjoy Technology Visual Professionals

34. SWOT SWOT SWOT Vision & Mission EFE Company Overview CPM IFE Financial Analysis Vision & Mission EFE Company Overview CPM IFE Financial Analysis Market Analysis Vision & Mission Company Overview Competitive Analysis Financial Analysis Market Growth External Factor Evaluation Matrix External Factor Evaluation Matrix Apple has a steeply increasing market, especially since 2000, when Jobs returned Example: Operating Systems Windows Apple

35. SWOT SWOT SWOT SWOT Vision & Mission EFE Company Overview CPM IFE Financial Analysis Vision & Mission EFE Company Overview CPM IFE Financial Analysis Vision & Mission EFE Company Overview CPM IFE Financial Analysis Market Analysis Vision & Mission Company Overview Competitive Analysis Financial Analysis Customer Satisfaction Competitive Profile Matrix External Factor Evaluation Matrix External Factor Evaluation Matrix I’m a PC I’m a Mac

37. Currently has an approximate of 17,787 employees

39. Currently has an approximate of 17,787 employees

40. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak

41. 1980 - Apple went public

42. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT

43. 2000 - Jobs became the CEO

44. 2001 - Introduced a digital music player, the iPod

45. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.

46. 2010 – Introduced the largest touch-screen web-browser ever, the iPad

47. Computer industry

48. Smart-phone industry

49. Online Music Industry

50. Music Device Industry

52. Currently has an approximate of 17,787 employees

54. Currently has an approximate of 17,787 employees

55. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak

56. 1980 - Apple went public

57. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT

58. 2000 - Jobs became the CEO

59. 2001 - Introduced a digital music player, the iPod

60. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.

61. 2010 – Introduced the largest touch-screen web-browser ever, the iPadProduces different kind of products Innovative Interesting Attractive Apple Inc. has great price strategy Reducing size of notebook Holidays sales Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength

63. Currently has an approximate of 17,787 employees

65. Currently has an approximate of 17,787 employees

66. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak

67. 1980 - Apple went public

68. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT

69. 2000 - Jobs became the CEO

70. 2001 - Introduced a digital music player, the iPod

71. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.

72. 2010 – Introduced the largest touch-screen web-browser ever, the iPad“Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.” Steve Jobs Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength

74. Currently has an approximate of 17,787 employees

76. Currently has an approximate of 17,787 employees

77. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak

78. 1980 - Apple went public

79. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT

80. 2000 - Jobs became the CEO

81. 2001 - Introduced a digital music player, the iPod

82. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.

83. 2010 – Introduced the largest touch-screen web-browser ever, the iPad1. Real-Time Reviews 2. Catching-up is the new laying back 3. Eco-Easy 4.Population Growth 5. (F)luxury 6. Economic Growth Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength

85. Currently has an approximate of 17,787 employees

87. Currently has an approximate of 17,787 employees

88. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak

89. 1980 - Apple went public

90. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT

91. 2000 - Jobs became the CEO

92. 2001 - Introduced a digital music player, the iPod

93. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.

94. 2010 – Introduced the largest touch-screen web-browser ever, the iPadRating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength

96. Currently has an approximate of 17,787 employees

98. Currently has an approximate of 17,787 employees

99. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak

100. 1980 - Apple went public

101. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT

102. 2000 - Jobs became the CEO

103. 2001 - Introduced a digital music player, the iPod

104. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.

105. 2010 – Introduced the largest touch-screen web-browser ever, the iPadBest Case Scenario: People attend forums and are part of cyberspaces such as: Twitter, FaceBook, MySpace, etc. The idea to start posting Real Time Reviews is productive. Therefore the demand for Apple products is increasing. Worst Case Scenario: People are not interested in Apple products and are not willing to attend forums. Therefore the demand for Apple products reduces. In-Between Case Scenario: The idea of initiating these kinds of activities results to be not very productive. New attempts are done in order to raise interest for Apple products and features. Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength

107. Currently has an approximate of 17,787 employees

109. Currently has an approximate of 17,787 employees

110. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak

111. 1980 - Apple went public

112. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT

113. 2000 - Jobs became the CEO

114. 2001 - Introduced a digital music player, the iPod

115. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.

116. 2010 – Introduced the largest touch-screen web-browser ever, the iPadRating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength

118. Currently has an approximate of 17,787 employees

120. Currently has an approximate of 17,787 employees

121. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak

122. 1980 - Apple went public

123. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT

124. 2000 - Jobs became the CEO

125. 2001 - Introduced a digital music player, the iPod

126. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.

127. 2010 – Introduced the largest touch-screen web-browser ever, the iPadBest Case Scenario: The struggling of competition to launch new products. Significantly increase on brand loyalty and image. Also there is an increase in demand and revenue. Worst Case Scenario: Competition launches similar, not better quality products but at lower prices. Decrease in demand, customers complaining about the high prices. In-Between Case Scenario: Similar products are offered by the competitors at a lower price but with lower quality, as well. Brand loyalty increases in the current pace, so do demand, revenue and profits. Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength

129. Currently has an approximate of 17,787 employees

131. Currently has an approximate of 17,787 employees

132. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak

133. 1980 - Apple went public

134. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT

135. 2000 - Jobs became the CEO

136. 2001 - Introduced a digital music player, the iPod

137. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.

138. 2010 – Introduced the largest touch-screen web-browser ever, the iPadRating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength

140. Currently has an approximate of 17,787 employees

142. Currently has an approximate of 17,787 employees

143. 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak

144. 1980 - Apple went public

145. 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded NeXT

146. 2000 - Jobs became the CEO

147. 2001 - Introduced a digital music player, the iPod

148. 2007 - Apple Computers Inc. became Apple Inc. , unveiled the iPhone.

149. 2010 – Introduced the largest touch-screen web-browser ever, the iPadBest Case Scenario: The decision to install a type of software in all Apple devices which would inform and aware people for the benefits of recycling is showing good results. People are willing to recycle their Apple products. Worst Case Scenario: No one is reacting toward the recycling program, sales will decrease. Therefore there will be no need for Green Apple Program. In- Between Case Scenario: There is no progress or retreat. However, the customer’s response is relatively positive. Rating 1= major weakness, Rating 2= minor weakness, Rating 3 =minor strength, Rating 4 = major strength

150. Thank you for your attention!