Data protection laws govern the use of personal information for use in direct mail campaigns by businesses and other organisations. Businesses using direct mail as a form of marketing should always give individuals the chance to opt out (Section 11 of the Act) or decide on how they would like to be contacted in the future. Unsolicited direct mail is one of the main sources of complaints from individuals. The charity sector alone has seen grievances against addressed direct mail increase 36% year on year to 16,996. This infographic explores how direct mail relates to data protection, customer attitudes, regulation and accreditation.