Connected Products in the Internet of Things
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The document discusses the Connected Digital Economy Catapult, a UK organization that aims to accelerate digital innovation. It outlines four challenges the Catapult addresses: reducing licensing friction for content reuse, developing open data platforms, ensuring personal data privacy and trust, and creating living labs and demonstrators. The Catapult engages with universities, small companies, and corporations through collaborative R&D projects, fellowships, and innovation spaces like a proposed Connected Products Studio to help innovators develop proof-of-concept connected products.
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Connected Products in the Internet of Things
- 1. C O N N E C T E D P R O D U C T S I N THE INTERNET OF THINGS Marko Balabanovic Innovation Director June 2014
- 2. “UBIQU ITOUS COMP UTING” IoT CIRCA 1993
- 3. “ANNOYIN G MY FAM ILY” IoT CIRCA 2013
- 4. Who has the power? Photo: Matt Biddulph
- 5. TECHNOLOGY LIFE CYCLE FERMENT Highly differentiated niche markets, high uncertainty DOMINANT DESIGN Reduced uncertainty, head-on competition INCREMENTAL CHANGE Product extensions, rivalry, improving processes DISCONTINUITY Scrambling for new solutions Technological Discontinuities and Dominant Designs: A Cyclical Model of Technological Change Philip Anderson and Michael L. Tushman Photo: David Sykes
- 6. EMERGENCE OF L AYERS WORDPRESS HTTP IP WORDPRESS PLUGINS
- 7. OWNED BY THING-MAKERS DEVICE APP CLOUDTHING • Thing-App data connection via device (Bluetooth, etc) • Jawbone Up, Nike Fuelband, Fitbit Flex InternetShort-range
- 8. BAL ANCI NG PER SON AL D ATA A N D I N N O VAT I O N ! 1. ACCESS 2. CONTROL 3. MINIMISATION 4. TRANSPARENCY 5. CORRECTNESS 6. SIMPLICITY 7. COMPLIANCE
- 9. OWNED BY THING-MAKERS CLOUDTHING • Nest, Ninja Blocks, Berg Cloud GATEWAY InternetShort-range
- 10. OWNED BY NETWORK OPERATOR CLOUDTHING • Sigfox, Neul / Weightless NETWORK component
- 11. OWNED BY PROTOCOL-MAKERS THING • Apple HomeKit, Samsung Smart Home GATEWAY DEVICE APP THING
- 12. OWNED BY HUB-MAKERS • Staples Connect, Lowe’s Iris, SmartThings, Revolv DEVICE APP THING CLOUD THING GATEWAY
- 13. OWNED BY PROTOCOL-MAKERS • Apple HealthKit DEVICE APP CLOUDTHING APP THING
- 14. OWNED BY PROTOCOL-MAKERS DEVICE APP CLOUDbeacon • Positioning/proximity from connections • iBeacon, Gimbal
- 15. C O N N E C T E D D I G I TA L E CO NOM Y CATA PULT • A national centre to rapidly advance the UK’s best digital ideas to market • Began operations last year with initial funding from the UK government’s Technology Strategy Board “We create collaborations with business, universities and other not-for-profits to jointly invest in projects that build shared platforms and capabilities to unlock some of the main challenges in data innovation, in order to accelerate large numbers of businesses to market.” Neil Crockett, CEO Connected Digital Economy Catapult
- 16. WIDESPREAD ENGAGEMENT Seven (soon to be nine) catapults around the UK Universities • Collaborative R&D projects • Doctoral students and fellowships
- 17. OUR FOUR CHALLENGES ! CONTENT REUSE Reducing licensing friction
- 18. OUR FOUR CHALLENGES ! CONTENT REUSE Reducing licensing friction ! DIVERSE DATA AND CONTENT SETS OPEN HEALTH DATA PLATFORM
- 19. OUR FOUR CHALLENGES ! CONTENT REUSE Reducing licensing friction ! DIVERSE DATA AND CONTENT SETS OPEN HEALTH DATA PLATFORM ! PERSONAL DATA, PRIVACY AND TRUST
- 20. OUR FOUR CHALLENGES ! CONTENT REUSE Reducing licensing friction ! DIVERSE DATA AND CONTENT SETS OPEN HEALTH DATA PLATFORM ! PERSONAL DATA, PRIVACY AND TRUST ! LIVING LABS AND DEMONSTRATORS
- 21. C I T Y- S C A L E I o T D E M O N S T R ATO R • Using unlicensed spectrum (TV whitespace) • City-scale in Milton Keynes • 1000s of sensors • Disruptive: low cost, low energy, large scale • Open access for innovators • Open competition for additional uses
- 22. R E P O RT - A N E W S T U D I O
- 23. C H A L L E N G E S I N D E V E L O P I N G C O N N E C T E D P R O D U C T S connecting hardware and software developing proof of concept validation with customers & user research finding corporate partners
- 24. U K M A K E R S PA C E S
- 25. INNOVATOR CENTRE
- 27. PIT STOP A CC ELERATE D PRO DU CT DEVELOPMENT Photo: Jianjun Xu • Cohort of small companies and innovators • Larger corporations • Catapult expertise • Specific theme ! • Collaborative • Open • Learning ! !