Lean UX Principles in Practice (Zach Larson on SideReel's iOS App)

•

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Zach will discuss the 9 LeanUX principles and how his team used them as they built and exited a company. Few of the principles were intentionally picked but most became apparent once codified. He'll specifically talk about a few key practices (Information Radiators and Vicious Prioritization) that helped make the SideReel team a phenomenal success. See also http://www.balancedteam.org/balconf-2011-resources/ for other Balanced Team Conference talks.

Tecnología Empresariales

LeanUX Principles In
Practice
SideReel’s iOS App
How the Balanced Team community and LeanUX principles made a
good team great and helped us exit for a gazillion* dollars.

#balconf

Zach Larson | @zachlarson | zachlarson.org

Monday, September 26, 2011

Me
• Co-Founder and CPO of SideReel, now
Director of Product Management at Rovi
• SideReel was founded, grew to proﬁtability,
and exited in just over 4 years
• @zachlarson on Twitter

Monday, September 26, 2011

Talk about history...
• Anders & Lane
• AgileUX/Balanced Team/Whatever Summits
(no, seriously)
• Janice, LeanUX Principles
• Meetups
• This is a thing...
Monday, September 26, 2011

Lean UX Principles
(courtesy of Janice Fraser)

• Design + product management + development = 1 product
team

• Focus on high-value issues without losing sight of big picture
• Test design hypotheses via rapid cycles of think–make–check
• Externalize your work–be collaborative and visible
• Research with users is the best source of information
• Know when to utilize quantitative and qualitative info
• 3 most important words in UX: context, context, context

Monday, September 26, 2011

SideReel iOS Project
• SideReel is the best way to ﬁnd and track all your
favorite tv shows online

• Started in 2006, didn’t get to mobile until late 2010

• Wanted to extend SideReel’s core non-watching
functionality as a companion screen

• Was our second consulting engagement type of
project

• Conception to delivery in ~7 weeks, over 250K
installs so far

• Currently at >250K installs with mediocre ratings

Monday, September 26, 2011

SideReel ﬂew to Michigan to work with the
Atomic Object. We brought personas and
use cases

Monday, September 26, 2011

In three days we deﬁned the project....

Monday, September 26, 2011

...created user ﬂows...

Monday, September 26, 2011

...sketched wireframes...

Monday, September 26, 2011

...and started coding.

Monday, September 26, 2011

Along the way to
release we:
• Did user testing with paper prototypes and
my phone
• Got builds almost every day
• Developed the necessary APIs to support
the app, by the same team
• Iterated around the many design problems
we encountered

Monday, September 26, 2011

Things that worked...
• TALKING TO USERS!!!
• Vicious prioritization
• Information radiators
• Partnering with iOS experts (Atomic Object)
• Pre-existing personas and key use cases
• Extensive team cross-pollinization
• Paper prototype testing
• Incremental delivery

Monday, September 26, 2011

Things that didn’t....
• Physical separation was hard
• We weren’t ready for the technological
hurdles imposed by the mobile platform
especially w/r/t maintenance
• Some technical challenges
• I wish I’d been able to ﬂy my whole team
out for the ﬁrst session
• Prrobably should’ve designed for a higher
rating...maybe
Monday, September 26, 2011

Conclusion
An integrated team, focusing on the
same goals, working in an iterative
rhythm, testing their hypotheses, and all
sharing the same data built something
great.
(we also communicated pretty well)

Monday, September 26, 2011

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Lean UX Principles in Practice (Zach Larson on SideReel's iOS App)

1. LeanUX Principles In Practice SideReel’s iOS App How the Balanced Team community and LeanUX principles made a good team great and helped us exit for a gazillion* dollars. #balconf Zach Larson | @zachlarson | zachlarson.org Monday, September 26, 2011

2. Me • Co-Founder and CPO of SideReel, now Director of Product Management at Rovi • SideReel was founded, grew to proﬁtability, and exited in just over 4 years • @zachlarson on Twitter Monday, September 26, 2011

3. Talk about history... • Anders & Lane • AgileUX/Balanced Team/Whatever Summits (no, seriously) • Janice, LeanUX Principles • Meetups • This is a thing... Monday, September 26, 2011

4. Lean UX Principles (courtesy of Janice Fraser) • Design + product management + development = 1 product team • Focus on high-value issues without losing sight of big picture • Test design hypotheses via rapid cycles of think–make–check • Externalize your work–be collaborative and visible • Research with users is the best source of information • Know when to utilize quantitative and qualitative info • 3 most important words in UX: context, context, context Monday, September 26, 2011

5. SideReel iOS Project • SideReel is the best way to ﬁnd and track all your favorite tv shows online • Started in 2006, didn’t get to mobile until late 2010 • Wanted to extend SideReel’s core non-watching functionality as a companion screen • Was our second consulting engagement type of project • Conception to delivery in ~7 weeks, over 250K installs so far • Currently at >250K installs with mediocre ratings Monday, September 26, 2011

6. Monday, September 26, 2011

7. SideReel ﬂew to Michigan to work with the Atomic Object. We brought personas and use cases Monday, September 26, 2011

8. In three days we deﬁned the project.... Monday, September 26, 2011

9. ...created user ﬂows... Monday, September 26, 2011

10. ...sketched wireframes... Monday, September 26, 2011

11. ...and started coding. Monday, September 26, 2011

12. Along the way to release we: • Did user testing with paper prototypes and my phone • Got builds almost every day • Developed the necessary APIs to support the app, by the same team • Iterated around the many design problems we encountered Monday, September 26, 2011

13. Monday, September 26, 2011

14. Lean UX Principles (courtesy of Janice Fraser) • Design + product management + development = 1 product team • Focus on high-value issues without losing sight of big picture • Test design hypotheses via rapid cycles of think–make–check • Externalize your work–be collaborative and visible • Research with users is the best source of information • Know when to utilize quantitative and qualitative info • 3 most important words in UX: context, context, context Monday, September 26, 2011

15. Things that worked... • TALKING TO USERS!!! • Vicious prioritization • Information radiators • Partnering with iOS experts (Atomic Object) • Pre-existing personas and key use cases • Extensive team cross-pollinization • Paper prototype testing • Incremental delivery Monday, September 26, 2011

16. Things that didn’t.... • Physical separation was hard • We weren’t ready for the technological hurdles imposed by the mobile platform especially w/r/t maintenance • Some technical challenges • I wish I’d been able to ﬂy my whole team out for the ﬁrst session • Prrobably should’ve designed for a higher rating...maybe Monday, September 26, 2011

17. Conclusion An integrated team, focusing on the same goals, working in an iterative rhythm, testing their hypotheses, and all sharing the same data built something great. (we also communicated pretty well) Monday, September 26, 2011

Lean UX Principles in Practice (Zach Larson on SideReel's iOS App)

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