Webinar given by Chrissie Alquinta of Balance Interactive on how Google Analytics can help you get better results from your website and social media campaigns
What Are The Drone Anti-jamming Systems Technology?
Google analytics jan_2012
1.
2. Using Your Web Stats to
Improve Usability & Get
Results
Presenter: Chrissie Alquinta, Digital Marketing Strategist
January 19, 2012
3. KEY TAKEAWAYS
• How tracking your website’s performance
allows you to make informed decisions about
the content, design & usability of the site –
allowing you to make informed decisions about
efficient allocation of business resources
• How Google Analytics can give insight into:
• Traffic trends
• Types of traffic/visitors
• Visitor behavior
• SEO & social media effectiveness
• How to access & use this great data
Balance Interactive Inc. www.BalanceInteractive.com
4. WHY DOES THIS MATTER?
• To help determine whether & to what extent
your site is working to accomplish business
goals
• Saves time & money
• Allows you to make website changes based on
facts rather than guesswork
Balance Interactive Inc. www.BalanceInteractive.com
5. CASE STUDY: WHY IT MATTERS
In a one year time span:
• Visits increased 16%
• Pageviews increased 22%
• Online email list subscriptions grew by 25%
• Online appt. sheet downloads grew by 69%
• New visitors increased by 11.7%
• Traffic to the blog grew by 61%
• Traffic to social media increased by 79%
• Refferal traffic to website increased from:
• Blog – 52% rise
• Facebook – 120.5% rise
• Twitter – 100% rise
• Google – 13% rise
• Donations increased by more than 130%
• Client conversion rates increased by 20%
Balance Interactive Inc. www.BalanceInteractive.com
6. HOW TO GET STARTED
• Preparation is key!!!
– Identify goals & key performance
indicators (KPIs)
– Collect baseline data
– Set target values for each KPI
Balance Interactive Inc. www.BalanceInteractive.com