This video is presented by USEP's BSCS student Alvin Mark U. Cabeliño under Mr. ND Arquillano as a partial fulfilment for Elective 4 -Electronic Marketing.

1. Electronic Marketing

2. The Short History of E-Business
 The Internet was created only 30 years ago
 Electronic mail was introduced in 1972
 In the mid-eighties, desktop operating systems (PCs) surfaced
and the modern day Internet began to take shape
 In 1990, the first World Wide Web software was developed by
Tim Berners-Lee
 In the early „90s commercial dial-up services were introduced

3. The Short History of E-Business
 In 1992, the real e-business economy began
 By 1993, over 100 countries had an online presence
 Within the year, commercial users outnumbered academic users
for the first time
 By the mid-nineties, e-commerce became attractive to business
 In 1997, virtually every major company, organization,
government and news service had a presence on the Web
2004 10/11/2012
Joel Reedy and Shauna Schullo

4. The Short History of E-Business
 Vertical companies such as Amazon.com took the next step and
actually started performing business on the Web
 Some would call the first wave of e-business “brochureware”
 In the next wave, supply chain issues started to be addressed

5. How are B2B Firms Taking to the Web?
 Common objectives, performance metrics, and work cultures are
changing
 A transition to e-business has a much better environment for
success
 E-business is driving nearly 30% of all business partners and
value chain interactions among large organizations
 Exponential growth is expected as the e-business model extends
to all areas of the marketplace

6. How are B2B Firms Taking to the Web?
 E-business grew at a steady pace of less than 25% annually among
pioneers
 The number of organizations using e-business is nearly doubling
each year
 Compared to the growth of e-commerce, e-business is being
implemented at a far faster rate
 B2B will encompass about $5 trillion in economic activity in 2005
 Only half the companies surveyed by META Group perceived e-
business to have a significant impact on their industries to date

7. What Might E-B2B Bring the American
Economy?
 Experts forecast that in the e-commerce sector e-business-to-
business will dominate e-business-to-consumer revenues by
approximately 90% in the year 2003
 The total world wide value of goods and services purchased by
business through e-commerce solutions will reach 5.8 trillion by
2006, with e-marketplaces capturing the largest share of the
market

8. Conversion from Traditional Business Practices
to an E-Business Proposition
 The notion that e-business is the same as e-commerce is not
holding true
 Both feature online communications and performance
 E-business is the business portion of e-commerce
 It is growing more complex to organize
 Its confusing terminologies and unfounded expectations are
hindering proper e-business and e-marketing implementation

9. Conversion from Traditional Business Practices
to an E-Business Proposition
 E-commerce
 Deals with using the Internet, digital communications, and IT
applications to enable the buying/selling process
 E-business
 Involves the continuous optimization of an organization‟s value
proposition and value-chain positions through the adoption of digital
technology and the use of the Internet as the primary
communications medium

10. Conversion from Traditional Business Practices
to an E-Business Proposition
There are two approaches to making the transition to e-business
 Take an evolutionary approach
 Use new technology to enhance your current business model
 Take a transformational approach
 Reconfigure your business and value propositions with the
technology to reconfigure and reinvent your business