Baltic PR Awards 2010 Since 2005 Baltic PR Awards is an annual contest to promote professionalism, effectiveness and high ethical standards within the public relations industry in the Baltic countries, as well as share knowledge and experience among both in-house and consultancy PR professionals.

1. Cēsis Art Festival Category: Sponsorship Diāna Blumate Sponsorship project manager AS “SEB banka”

2. In SEB we love art in every aspect

3. First summer arts festival outside Riga

4. A revolutionary concept to expose art in public

5. academic music contemporary art theatre and film Program ballet and contemporary dance

6. General public All culture consumers SEB customers Media

7. 1 Brand exposure within the Festival 2 Enhancing client loyalty 3 Publicity of SEB

8. SEB channels www costumer’s magazine info screens in the branches posters flyers newsletter

9. 1. Brand exposure within the Festival (1)

10. 1. Brand exposure within the Festival (2)

12. 2. Enhancing client loyalty

13. 2. Enhancing client loyalty Segments Festival’s audience Payment’s card’s owners VIP customers

14. Publicity of SEB

15. 12 000 people; 25% of them SEB bank customers, attended Cēsis Art Festival

16. All co-operation partners, including SEB bank as the main sponsor of the Festival, were underscored in the reviews of the cultural events.

17. The brand exposure analysis (Brand Tracking Report) showed that during July and August, when the bank did not have extended product campaigns, SEB ad Awareness was increase tremendously.

18. Surveys of the bank’s clients invited to the Festival’s events resulted in favourable references