Presentation slides for the show held at LAVA09, the annualy conference of Nordic Periphery Project. This time it was in Reykjavik, Iceland and the date is 11.10.2009. This presentation was made by Ville, Anette and Juha-Matti. We worked very well as a team. It's Monkey Business, Babe!
15. About Marketing
“Don't be afraid to polarize
people. Most companies want
to create the holy grail of
products that appeals to every
demographic, social-economic
background, and geographic
location. To attempt to do so
guarantees mediocrity.”
Guy Kawasaki
17. Gummesson: From 4P to 30
Relationships
or ks Int Product
tw er
N e ac
tio
Product n Human
Place
Price Relationships
Price
Promotion Networks
Place Interaction
Human Relationships Promotion
Ref: Evert Gummesson (2002), Total Relationship Marketing. Oxford, UK: Butterworth-Heinemann/The
Chartered Institute of Marketing, 2nd and revised edition