A presentation I gave, at the Siena Design Project 2008, hosted by the University of Siena in Certosa di Pontignano. The theme this year was Citizen Appliances. What I brought to the table: a vision-based approach for concept and product development, how observing and being sensitive to socio-cultural phenomena adds to the creative innovation process as well as opening new research environments.

1. Agents of Experience
An approach for innovative concept and product development
Prepared by Yasmina Haryono for Siena Design Project 2008
Photo by hannerl on Flickr

2. Special Agent Yasmina
Ravensbourne UK
Philips Design NL
TU Eindhoven NL
Experientia IT
Design Academy NL
Domus Academy IT
soon-to-be Vodafone DE

3. I love interaction design
the discipline of
defining the behaviour
of products and
systems that a user
can interact with
from wikipedia.com

4. Asian tsunami 2004
• State of emergency
• Bypassing bilateral governments
• Citizen appliances
Photo by thirnbeck on Flickr