1. The Power of New Media
By Charlie Pongsangangan
Google Analytics Individual Certified

2. Charlie Pongsangangan
- Management Information System, Chulalongkorn
University
- MBA, Chulalongkorn University
- Google Analytics Individual Qualification
- Strategist and Social Media Planner, MAXions
- Columnist, S M Magazine
- Speaker
- Translator
- Etc.

3. What is
?

4. new media
is a broad term in media studies that emerged in the latter part of
the 20th century which refers to on-demand access to content any
time, anywhere, on any digital device, as well as interactive user
feedback, creative participation and community formation around
the media content. Another important promise of new media is the
"democratization" of the creation, publishing, distribution and
consumption of media content. Another aspect of new media is the
real-time generation of new, unregulated content…

5. What is
?

6. social media
includes web- and mobile-based technologies which are used to
turn communication into interactive dialogue among
organizations, communities, and individuals.

7. What’s Social Network?

8. social network
noun 1.
a network of friends, colleagues, and other personal
contacts: Strong social networks can encourage healthy behaviors.

9. Maslow’s
Hierarchy
of Needs

10. No one wants
to be lonely

11. Social needs such as
relationships, family,
intimacy, belonging, etc.

12. relation between people

13. relation between people online

14. social network
noun 2.
Computers .
a.an online community of people with a common interest
who use a Web site or other technologies to
communicate with each other and share information,
resources, etc.: a business-oriented social network.
b.a Web site or online service that facilitates this communication.

17. GO ONLINE >>>

18. Origin of Social Network

19. www.sixdegrees.com

20. the service closed
www.sixdegrees.com

22. 2003
2005
2006
20xx ???

23. What it is Behind the Social Network?

24. Moore’s Law
In 1985, Moore said that;
“Computer chip capacity
would double
every 18 months.”
Gordon Moore

25. Moore’s Law

26. 1946 Eniac

27. 2012 iPhone

29. Social Media Driven

30. Technology
User Device
Content Platform

31. Faster chip set,
Smaller Size, More
Technology Powerful, etc.
User Device
Content Platform

32. Technology Portable, Mobile,
Desk Set, etc.
User Device
Content Platform

33. Technology
User Device
iOS,
Content Platform Android,
Window,
etc.

34. Technology
User Device
Location
Based, Content Platform
Photo, Text,
etc.

35. Trend, Friend,
Technology
Social, Needs,
etc.
User Device
Content Platform

36. User

37. Crisis Change in Consumer Behaviors

38. What do we do
the first thing in
the morning?

39. What do we do
when we want to
buy something?

40. Are You Connect to the Internet?

41. Survey reveals the evolving nature
of Australians’ social media usage
- 51.6% access social media at work
- 41.9% while watching TV
- 34% on holiday
- 33.8% in bed
- 23.3% during meals
- 14.8% while shopping
- 21.5% in the bathroom
- 3.2% in a place of worship
- 2.8% (64% of them men) ‘during intimate
moments’!

42. Facebook Population

43. age of

44. The World Is Obsessed
With Facebook
http://www.youtube.com/watch?v=xJXOavGwAW8

45. Facebook Population
914,278,000
Almost 3 Times bigger than USA

46. Thailand
Population : 66,720,153
Internet users : 18,310,000
: 16,390,600
Chiangmai : 498,280
Bangkok : 12,833,600

48. Mobile Addicted

50. Mobile is not only Mobile

51. 14.1 using internet
www.veedvil.com/news/thailand-mobile-in-review

54. User Oriented

55. Cloud
Content

58. The World of Social Network

60. Main Stream Social Network
Niche Social Network

61. Main Stream
Social Network

66. Niche
Social Network

73. Case Study - Second Life

74. • It’s aggregator engine of virtual reality.
• Developed by “Linden Lab”
• Free
• No story, No mission, No Money!! You must create on your own

75. www.anshechung.com

77. Virtual Company

78. Virtual Concert

79. Virtual
University

80. Virtual Embassy

82. - News Update
- Social Connect
- Communication
- Knowledge
- etc.

83. - News Update - Privacy
- Social Connect - Cyberbullying
- Communication - Risk
- Knowledge - No face-to-face Interaction
- etc. - etc.

84. Social Media &
Online Strategies

86. Lead
Traffic
Social
Analytics
Media

87. Lead
Traffic
CPC, CPM, Google AdWords, Facebook
Ads, Banner, Seeding, Influencer, etc.
Social
Analytics
Media

88. Lead
Traffic
Website, Facebook, Twitter, YouTube,
Blog, LinkedIn, Application, Mobile, etc
Analytics Social Media

89. Lead
Traffic
Google Analytics, Facebook Insights,
True Hits, etc.
Social
Analytics
Media

90. Lead Traffic

91. Nobody knows you…

92. Google AdWords

93. Facebook Ads
Title : 25
Image : 110 pixels *
80 pixels
Body Text : 135
Social Context : Facebook

95. Picture with Emotional Copy

96. Do You Have Website?

97. “Mainly, Website Open by Browser”

98. But There’re Always Have
Something Ugly

99. What’s Next???

100. More Than That, Resolutions…

101. and Platforms…

102. With Those Many Mediums
How Do You Sure Your Consumer
Gets Your Proper Message?

103. Responsive Design

104. Case Study
milliontreesforking

105. Brief
1. Tree Planting Online
2. Limited Time
3. 1 M. Trees

106. Obstacle
Competitors
Same Content
Same Result

107. We’re Looking for Possibility
Online > Social Network > Facebook?

108. What Facebook can do for us?

109. INVITE
COMMUNICATION
COMMUNITY
SHARE

110. Consumer Insight
Why we use Facebook?

111. Our First Assumption
Interest in Opposite Sex

112. Our Second
Assumption
Most of People
Use More Good
Looking Picture
than His/Her
Real Face

113. Facebook Display

114. Facebook Display Real Face

116. HTML 5

118. Our Goal
1 Million Trees
In 4 Months

119. From Our Strategies
1 Million Trees
In 4 Weeks

120. Johannes Gutenberg
1398 - 1468

121. Gutenberg Diagram

122. Gutenberg Diagram

123. Gutenberg Diagram

124. Eye Detector

125. Phenomenon

129. You know who is your target

130. And you are happy
to have them in you fan page

131. One day you feel like
To expand your page

132. That day… you will face
with the new challenge

133. How you handle it?

134. VS
Like Interaction

135. Analytics

137. Visitor Flow

138. Goal Flow

139. Funnel Visualization

140. insights

143. Strategies Need Co-operation

144. Lead Traffic Social Media Analytics

145. Case Study
IMC and Social Network

146. Timeline
30.03.07
Rumors Spread

147. Timeline
30.03.07
Rumors Spread
10.07.07 Slusho

148. Timeline
30.03.07 27.07.07
Rumors Spread MySpace Added
10.07.07 Slusho

149. Timeline
30.03.07 27.07.07 27.12.07
Rumors Spread MySpace Added Oil Rig Destroyed
10.07.07 Slusho

150. Cloverfield Oil Rig Never
Before Seen Video
http://www.youtube.com/watch?v=gCgvbg1T2Wc

151. Timeline
30.03.07 27.07.07 27.12.07
Rumors Spread MySpace Added Oil Rig Destroyed
10.07.07 Slusho 18.01.08
Movie in
Theater

152. Timeline
30.03.07 27.07.07 27.12.07 Late 07 – Mid 08
Rumors Spread MySpace Added Oil Rig Destroyed Blog Posted
10.07.07 Slusho 18.01.08
Movie in
Theater

155. Blippar - Augmented Reality
http://www.youtube.com/user/blippar1

156. Q&A