1. Why rebranding?
By Charlie Pongsangangan
Google Analytics Individual Certified

2. symbol experience
trademark
term design
name What is story
BRAND?
…or any other feature that identifies one seller's good
or service as distinct from those of other sellers…

3. If we say
BRAND
is a person

4. BRAND
is …
The way he/she dress
The way he/she talks
Life Style
Looks
Etc. Color he/she wears

5. Logo Symbol
Character Act
Slogan
BRAND
Color elements
Tag Line
Language

6. BRAND
Logo type
Typography Symbolic

7. typography
BRAND

8. symbolic
BRAND

9. Typography & symbolic
BRAND

10. BRAND =
PERCEPTION

13. Because we say
BRAND
is a person

14. so
BRAND
can gets old

15. that’s why we have to
reBRANDing

16. new symbol new experience
new trademark
new term new design
new name new story
What is
reBRANDing?
…or any new other feature that identifies one seller's good
or service as distinct from those of other sellers…

17. reBRANDing =
NEW PERCEPTION