Slide Presentation Round 3 Marketing Challenger

1. COMUNICATION PLAN

2. ✓
✓
Tiki.vn
✓
CUSTOMMER SERVICES
15 days Return/Refund policy with 15
hours a day Hotline & Support (7.0022.00), 7 days a week.
Free fast shipping nationwide, Tiki plastic
covers, Tiki book marks, “Tiki Xu”, and
acceptance of various payment methods


3. PRESENT COMPETITOR
Earlier born, good customer service, good delivery,
replacement within 30 days, diversified book storage
Earlier born, various discount programs, express
delivery within 1 day (HCM city)
POTENTIAL COMPETITOR
Strong potential, customer-based service, more
diversified products, expand its target on middleincome earners, replacement within 30 days,
prompt delivery

4. AT THE PRESENT
The strongest competitor in terms of books,
focus on book development
IN THE FUTURE
Race with other companies in terms of service


5. OBJECTIVE




Increase sale by 15%
Gain the reputation in Tiki’s good services
Gain the reputation in the book sector as well
Build up Tiki’s brand image as an online store providing
various shopping choices

6. TARGET AUDIENCE
Women : 18-24
Income : BCD
Browsing location : work, school

7. INSIGHT
`

8. MORE THAN YOU
EXPECTED

9. Place 1 app game in Tiki homepage
Each day, customer will use “CHIẾC KÍNH SOI GIÁ” of Tiki to find out the required products in the
app game and the required products in TIKI.VN. The prize is “Tiki xu”, voucher, …
 Purpose:
k
Provide customers with the best shopping experience with Tiki.vn.
Raise customer awareness about the convenience and easiness of shopping with tiki
(with the help of images “KÍNH SOI GIÁ”)
Give customers knowledge of the diversified products of Tiki –
Media channel
Facebook, website, banner, print ad,…
PR articles on newspaper : 2!, kenh14
Mini game on bookmark

10. Provide new function before customers select and choose their products
function
Short video clips briefly describes the process from order acceptance to despatch, customer
service , product replacement.
Apart from product information, customer also know:
This function will consolidate customer reliability
 Disseminate message to customers: “Tiki has very good service”
 New year - new shopping experience with
Media Channel
Social media : Zing me, facebook,…
PR articles on newspaper : 2!, kenh14,…
Website

11. Confirm: “
” and “
”
Help customers to realize core value:
 Best shopping experience
Media Channel
Use box as long-term mass media
PR, Articles on kenh14,2!..
Facebook, website,SEO
“Tiki.vn - Hơn cả bạn mong đợi” (written on the tape of the box)