2. TEXTS

3. Mēs esam par kucēniem. Slapjdeguņiem, siltpunčiem un astes luncinātājiem. Mēs esam par rotaļām, plosīšanos, skrāpēšanos un košanu. Par kartona kasti istabas stūrī un kārtīgu miegu. Mēs esam par kucēniem. Un mēs palīdzam viņiem izaugt veseliem un stipriem. Mēs esam par suņiem ADAPTATION personal knowledge of dogs helps to speak with target audience in the best way

4. SLOGAN Translation – Real BMW does not get old

5. CAMPAIGNS

7. Lattelecom International calls promo campaign autumn 2009 Press TVC Inbox male

8. Lattelecom SME campaigns. Product sales results reached 120%. 1st 2nd

9. Lattelecom Pieslēdzies, Latvija! social campaign.

10. ONE MEDIA PLACEMENTS

11. Copy: “To diagnose CCC or DME I am using DIS parallel using TA I am doing RDD. Special attention is needed, doing ELD. Besides finishing even smallest task for example PPS I always double check everything.” Peteris Millers BMW WESS Select Service expert. Body copy: You can allow yourself not understand this because we know this – experts specializing in newest BMW technologies. * For terminology look at www.wess-select.lv PRESS

12. Latvijas Lepnums 2009. Labas lietas notiek TVC 60”

13. Copy: So many colours, fla v o u rs and scents. Discover yours. Body copy: Find out the different colours of Tetley and discover your favourite. Put the teabag in the mug and pour it with hot water, wait for several minutes, draw the drawstrings and get a tea of great quality

14. IDEAS

15. Idea: to continue story about Tetley as colourful and incompletely discovered tea we started in the colourful mugs layout. Copy: Completely discovered in Latvian would have a double meaning as discovered translates also as open, transparent, exposed.

16. Idea: Call for Latvian business enterprises for participation in business export contest.

17. Ideas from ambient media workshop about eco theme Parks are the lungs of the city. Probably no need to take another plastic bag Billboard on the roof can be see from the Ministry of Agriculture