Godrej is a large Indian conglomerate established in 1897 that operates in various industries including real estate, consumer goods, industrial engineering, appliances, furniture, security, and agriculture. It has a presence in over 60 countries and enjoys the patronage of 500 million Indians daily. Godrej aims to be a leader in the Indian food and beverage space and achieve sales of Rs. 1000 crores by 2012 through business innovations and customer satisfaction. CII president Adi Godrej believes India will see accelerated economic reforms and it is a good time to invest in the country as valuations have become reasonable.

1. Assignment on:
Godrej Products
Submitted to Submitted By

2. Introduction:-
Godrej group has established in 1897, the Godrej
group has grown in India from the days of the
charkha to nights at the call centers. Our
founder, Ardeshir Godrej, lawyer-turned-
locksmith, was a persistent inventor and a strong
visionary who could see the spark in the future.
His inventions, manufactured by his brother
Pirojsha Godrej, were the foundation of today’s
Godrej empire. One of India’s most trusted
brand, Godrej enjoys the patronage and trust of
around 500 million Indians every single day. Our
customers mean the world to us. We are happy
only when we see a delighted customer smile.
With 7 major companies with interests in real
estate, FMCG, industrial engineering, appliances,
furniture, security and agri care – to name a few
– our turnover crosses 3.3 billion dollars. You
think of Godrej as such an integral part of India
– like the bhangara or the kurta – that you may
be surprised to know that 25% of our business is
done overseas. Our presence in more than 60
countries ensures that our customers are at home

3. with Godrej no matter where they go. With
brands you can believe in, service excellence you
can count on and the promise of brighter living
for every customer, Godrej knows what makes
India tick today.
Today, we are at a point in Godrej’s history when
our amazing past is meeting up with its
spectacular future head on. Godrej is learning
and relishing being young again.
Vision & Mission:-
Our vision is to be a leader in the Indian
Food and beverage space by breaking into
the exclusive league of top ten FMCG food
companies in India.
Our mission is to do sales of Rs. 1000 Crores
by 2012, profitably at margins that are best
in class in FMCG goods. We will achieve it
through unparalleled business innovations
and consumer satisfaction.

4. Product & services:-
Appliances
Offerings in the refrigerator, washing machine, air
conditioner and microwave oven ranges.
Furniture
Furniture for home, office, educational institutions,
establishments, labs, hospitals, shipyard...
FMCG
Cinthol, Hersheys Chocolate Syrup, Good Knight
mosquito repellent, Hair Colour and Hair Dye.
Real Estate
Residential, commercial and township developments.

5. Agri
Animal feed, oil palm plantations, agrochemicals and
poultry.
AV Solutions
Display solutions, audio video conferencing solutions,
electronic copy boards.
Batteries
Godrej and GP Batteries offer a range of zinc chloride,
alkaline & rechargeable batteries and a range of
chargers.
Chemicals
Oleochemicals and surfactants.
Construction

6. Variety of construction services like real estate
development, ready mix concrete, horticulture and
enviro-tech.
Electricals and Electronics
Industrial automation, power distribution, compressed
air solutions & green business commissioning.
IT & Software Solutions
Solutions for engineering and service industry.
Locks
Locking solutions for different security needs to ensure
optimum safety.Some of the well known brand...
Material Handling
Counter balance trucks, forklift trucks, tyre handlers,
all terrain trucks, attachments and accessories.

7. Motors
Specialized custom built compressor motors.
Precision Engineering
Critical custom-built precision engineering equipments
for multiple applications.
Precision Systems
Machining & fabrication, heat & surface treatment,
assembly, testing & supply of complex...
Process Equipment
High pressure vessels, heat exchangers, columns,
heavy walled reactors and other custom...
Security Solutions

8. Safes, lockers, banking automation products, electronic
security systems, premises security & hi-tech doors.
Storage Solutions
Warehousing solutions, automation and consulting.
Tooling
Die casting dies, press tools, special purpose machines
and engineering services.
Vending
High quality table top beverage vending machines,
services and beverages
Challenges:-
Mumbai: The threefold jump in Godrej Consumer
Products Ltd’s revenue from international operations has
a simple explanation—five of their eight international
operations were acquired in the year ended March. Now

9. the hard work begins—making these acquisitions count
beyond the initial bump in sales and profit.
The company’s strategy is aimed at leveraging those areas
in which it already has a competitive advantage. The
company’s shopping spree hasn’t ended—on Wednesday,
it announced the acquisition of a 51% stake in African
hair care firm Darling Group Holdings that can be raised
to 100% in three to five years.
“We believe that what we know is how to serve an
emerging market consumer and having worked and
operated in India at the bottom and the middle of the
pyramid for 114 years we have learnt what it takes to be
successful in serving emerging market consumers,” said
Shashank Sinha, head of international operations, whose
task it will be to bring the various businesses under a
common platform and drive performance.
Godrej Consumer is looking to drive synergies in four
main areas—cross pollination of brands and products,
using scale in manufacturing, procurement and supply
chain management to its advantage, sharing of best
practices among the various companies acquired and from
the diversity of people who came with these acquisitions.
“We think we can take that approach, that discipline, that
expertise and transfer it across to other places where
emerging market consumers are being served,” Sinha
said.

10. The biggest task that he faces is turning the company into
one that’s truly global.
Role in Indian Economy:-
India is likely to see acceleration in economic reforms over
the next quarter, and it is the right time to invest in the
country as valuations have become reasonable,
Confederation of Indian Industry (CII) president Adi Godrej
has said.
The industry is very confident that over the next quarter “we
will see some strong moves in terms of reforms to accelerate
growth”, Godrej said at the CII’s Annual Reception in
London on Friday.
He said the industry has been in dialogue with the
government to suggest policy changes that would reignite the
process of investment and growth.
Among CII’s recommendations are easing of monetary
policy, faster implementation of infrastructure projects and
control on subsidies