1) Affiliate marketing involves businesses rewarding affiliates for marketing efforts that bring visitors or customers. It is a revenue sharing model between a website owner and online merchant. 2) There are three main ways affiliates can earn money: pay per click, pay per lead, or pay per sale programs. 3) Affiliate marketing provides advantages to both merchants and affiliates. It is a low-cost marketing channel for merchants, while affiliates can earn revenue from marketing other companies' products.

1. AffiliAte
mArketing
Sujit Das Adhikari
DMS-PU
MBA 2nd
Year

2. Primary Objectives.

3. What is it?
 Affiliate marketing is a marketing practice in
which a business rewards one or
more affiliates for each visitor or customer
brought about by the affiliate's marketing
efforts.

4. How it works?

5. It is a revenue sharing venture between a website owner
and an online merchant.

6. There are three ways to earn money
through affiliate marketing:
 Pay per Click or Cost-
per-click affiliate
programs.
 Pay per Lead or Cost-
per-lead affiliate
programs.
 Pay per Sale or Cost-
per-sale affiliate
programs.

7. The world’s biggest bookstore has one of the most successful
examples of an affiliate program:

8. 1-800 flowers’ affiliate marketing.

9. Affiliate Programs as a Marketing tool.

10. Two major Advantages to merchant.

11. Two major Advantages to affiliate.

12. Types of Affiliates
 Coupon or discount websites
 Shopping directories
 Search affiliates
 Personal blogs
 Niche product/services sites

13. Two Approaches to Operating a
Successful Affiliate Marketing

14. Affiliate Marketing Risks and
Challenges.
 Unethical Affiliates.
 Cookie stuffing.
 Spyware.
 Parasite ware.
 Spammers.
 Negative perception of tracking cookies.

15. Why Affiliate Marketing Is Profitable
for E-Business?
 Affiliate marketing for the new entrepreneur is
that the startup cost is very low.
 Limited to what you have to pay to connect
with the Internet, the software for computer,
and a web site.
 So many different ways to set up the program
for moneymaker.

16. The Super Affiliate Marketing Tactics