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INTERNET OF
   THINGS

  TRENDS
TRENDS?
1897   Radio has no future
       Sir William Thomson, mathematician and physicist



1946   Television won't be able to hold on
       to any market after the first six
       months. People will soon get tired
       of staring at a plywood box every
       night
       Darryl Zanuck, executive at 20th Century Fox
1955   Nuclear-powered vacuum cleaners
       will probably be a reality within 10
       years
       Alex Lewyt, president of Lewyt vacuum company



2004   Two years from now, spam will be
       solved
       Bill Gates, founder of Microsoft
TRENDS
    +
SCENARIOS
WHAT IS
INTERNET OF
   THINGS
IBM




global data field           linked devices
                                                                 sea of data
   interconnected                 sensors

         “nervous system”
                                        things on the internet
CISCO




                                intelligent conections
billions of connected devices
      network of networks            people + process + data + things

            connected objects
ERICSSON




social network of things   connected cooktop
   connected home              connected microwave

        connected oven              connected carpet, of course
Uniquely identifiable objects
  (things) and their virtual
    representations in an
   Internet-like structure.

         Wikipedia
Distributed Computation +
 Pervasive Networking +
Automatic Identification +
          Cheap
   = Internet of Things

 Mike Kuniavsky, PARC
PHYSICAL
    +
 DIGITAL
The New Aesthetic
1. TRENDING UP
2. TRENDING DOWN
   3. SCENARIOS
1. TRENDING UP
Back in time...
Xerox Star 8010              HP LaserJet                   HP LaserJet IIP
First office laser printer   First desktop laser printer   First sub-$1,000
                                                           laser printer




           1981                         1984                      1989
Back in time...
                         Adoption Rate




1981          1984        1989
PRINTERNET
 OF THINGS
3D PRINTING
PRINTERNET OF THINGS

3D System SLA 250      Z Corp Spectrum Z510        MakerBot Cupcake CNC
The first 3D printer   The first high-definition   Open source 3D DIY
available to public    color 3D printer            printer




      1988                       2005                      2009
PRINTERNET OF THINGS

$187 000   $ 49 900   $ 1000




 1988        2005      2009
“Hardware is becoming
much more like software”
     Eric von Hipple, MIT
AMBIENT
   AND
EMBEDDED
VISION   29
Nest




WeMo
BLUETOOTH LE




7 nodes
app+accessory
                         31
ZIGBEE




energy
harvesting
                  32
CoAP
Light weight HTTP
WEARABLE
APPCESSORIES
DO ONE THING WELL




               40
BIG DATA
150 MILLION SENSORS




40 MILLION DATA POINTS PER SECOND
1 BILLION PEOPLE




2.7 BILLION LIKES PER DAY
SENSOR FUSION
FOUR-WHEELED
   TABLET
FROM ABS TO APPS
FROM DETROIT TO CES
NVIDIA



TESLA


           50
“Look back twice as far
     as you look forward”
   Paul Saffo, Discern Analytics and Stanford University.



“The past does not repeat itself,
        but it rhymes”
                        Mark Twain

                       Mark Twain
2. TRENDING DOWN
Back in time...
       Netscape             Microsoft
100%



80%



60%



40%



20%




1994              1998   2002           2006   2010
“The most hyped of the new concepts
       during the Internet boom was
          first mover advantage,
    when being the first to enter a market
    was seen as synonymous with wining
              leadership of it.”
 Kieran Levis, “Winners and Losers: Creators and Causalities of the age of the Internet”

Kieran Levis, “Winners and Losers: Creators and Causalities of the age of the Internet”
REALITIES OF
AUGMENTED REALITY
1968   1998   2004   2009
VALUE
DESIGN
BUSINESS MODELS
RFID & NFC
APP + ACCESSORY
Recognize the hype


Understand the hype cycle and maturity


         Timing is important
3. SCENARIOS
“Thanks to radio the entire
              “…
  earth will be converted
     into a huge brain”
         Nikola Tesla, 1904
1910: OPEN
1920: ADVERTISING
                                             First Radio Advertisement



    “It is inconceivable that we
        should allow so greater
       possibility for service, for
     news, for entertainment, for
         education and for vital
     commercial purposes to be
         drowned in advertising
                 chatter”
                 Herbert Hoover,
     First National Radio Conference, 1922
1930: CLOSED
B2B
SMART
METER
CONNECTED
COWS
CONNECTED
    TREES
      78
SMART CITIES




               $322b in China
B2C
SMART ENERGY
SMART ENERGY




         82
SMART HEALTH
SMART HEALTH
SMART HOME
CONNECTED
LIVING ROOM




       86
WALLED GARDENS

  OPEN DATA

PRIVATE CLOUDS
PRIVACY
AND SECURITY
HACKATHON-FRIENDLY
Usman Haque:
Why you
shouldn’t care
about securing
the Internet of
things just yet
INTERACTION
FAMILIAR
Touch + App + Service   Run your world by
                          smartphone
NEW
Leap Motion   Smart Pause
NATURAL
Glow Cap
Complex systems
        cannot be predicted

        Future scenarios
expand the mindset and help better
         decisions today

      Monitor which scenario
         starts to unfold
TAKE AWAY
THINK BROAD   98
MAKE IDEAS HAPPEN
THANK YOU
      @baraev
facebook/ilya.baraev.1
Big thanks to:
Ciarán Harris iQ Content
Christian Del Rosso SelfLoops
Daniel Peterson Vilhelm
James Reilly Smartifier / Aalto
Kimo Boissonnier Tuliotus
Peter Bryer peterbryer.com
Ramine Darabiha Rovio
Risto Pirhonen LeadIn
Timo Heikkilä Consumer insight & trends expert
Ville Tikka Wevolve
Legal Notice
Internet of Things. Trends by Ilya Baraev contains copyright
material in accordance with principles of Fair Use, Fair Dealing,
Right to Quote and similar principles in other jurisdictions, for the
purpose of teaching, research and study and other non-profit
educational purposes without permission from the rights
holders, in the following jurisdictions:

USA: Copyright Act of 1976, 17 U.S.C. § 107
Finland: Tekijänoikeuslaki 22§ (24.3.1995/446)
Sweden: Upphovsrättslagen 8 §, Upphovsrättslagen 22 §, Upphovsrättslagen 23 §
Commonweath of Nations: Fair Dealing priniciple
Other jurisdictions with similar limitations and exception to the exclusive copyright.
Legal Notice
Internet of Things. Trends by Ilya Baraev is licensed
under a Creative Commons Attribution-ShareAlike 3.0
Unported License.

Excluding the parts marked to contain material under
Creative Commons Attribution-NonCommercial-
ShareAlike. Those parts are licensed under a Creative
Commons Attribution-NonCommercial-ShareAlike 3.0
Unported License.

Excluding the parts marked to contain copyright material.
Those parts are copyright their rightful owner.

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Internet of Things. Trends.

Notas del editor

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