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Not Just a Limited PC
Leveraging device characteristics   23 January 2008

to improve the user experience
and ease of use
Who am I?
Usability, human factors, interaction
design, industrial design, marketing,
engineering, entrepreneurship, MBA
                                        Barbara Ballard
Product designer, product strategist,
blogger

Mobilist                                              2
A good user experience

A process, system, or interface that is

                       Matches user’s mental model
  • Usable                 or easy to deduce

                      Right information, content, and
  • Useful             features for current situation

                      Engaging games, fun shopping,
  • Contextual         reliable & efficient intranet


                                                        3
Example:
Add to expense report
Can a one-web approach deliver a
good experience?




                                   4
a one-web approach

                         Standby
                         screen
                         Full web
                         browser:
                         Safari, Opera
                         Mini, etc.




                     1                   5
a one-web approach

                         Signing in
                         took a full
                         minute via
                         triple tap
                         Full view,
                         select a report




                     4                 6
a one-web approach

                         Zoom to
                         select the
                         actual report




                     5                   7
a one-web approach

                         Current report
                         details
                         Find the right
                         area, zoom in




                     6                8
a one-web approach

                            First area was
                            wrong
                            Zoom out to
                            scroll faster




                     7, 8                   9
a one-web approach

                         The relevant
                         button, at the
                         bottom of the
                         page




                     9                10
a one-web approach

                          Full view
                          again, but
                          clearly with a
                          new section at
                          the bottom




                     10               11
a one-web approach

                          Scrolling to
                          the new
                          section to
                          zoom




                     10                  12
a one-web approach

                     Have fun with
                     the table on a
                     small screen
                     Side scrolling
                     makes the
                     button
                     disappear




                                  13
a one-web approach

                          Continuing to
                          scroll to fill in
                          the table




                     11                  14
a one-web approach

                          Scroll back to
                          the submit
                          button




                     12                15
a one-web approach

                          Done!



                          I think.




                     12              16
Example:
Add to expense report
Simple mobilization helps




                            17
simple mobilization

                          Standby
                          screen
                          Full or mobile
 1                        browser




                      1                18
simple mobilization

                          User name
                          and password
                          entry, with
 4                        triple-tap




                      2              19
simple mobilization

                          Select an
                          existing
                          report
 5




                      3               20
simple mobilization

                          A summary of
                          the current
                          report...
6




                      4              21
simple mobilization

                          ...with the
                          relevant link
                          at the bottom
 9




                      5               22
simple mobilization

                          Finally adding
                          a new
                          expense
10




                      6                23
simple mobilization

                          Free-form
                          text entry is
                          dificult
11




                      7                   24
simple mobilization

                          Done!


13




                      8           25
Example:
Add to expense report
Good design
Mobile context




                        26
intelligent design

                         Standby
                         screen, full or
                         mobile
 1                       browser




 1




                     1                 27
intelligent design

                         Phone ID
                         identifies user
                         Report is
 6                       selected
                         automatically
                         Access keys
                         speed choices
 4
                         Mobile tasks




                     2                  28
intelligent design

                         Expense entry


10




 4




                     3              29
intelligent design

                         Location
                         deduced
                         Entry fields
11                       optimized for
                         mobile
                         Typical places
                         pre-entered
 4




                     4               30
intelligent design

                         Done.


13




 8




                     5           31
Example:
Add to expense report
Moving forward
Widgets or local application
Full device capability exploitation




                                      32
widgetization

                    Standby
                    screen
                    widgets
 1                  Information
                    customized
                    by time,
                    location
 1




                1
 1
                                  33
widgetization

                    Glanceable
                    options: scan,
                    templates,
6                   notes




 4




                2
 2
                                34
widgetization

                    Camera as a
                    scanner




                3                 35
widgetization

                    Machine
                    vision receipt
                    verification
11




 4




                4
 4
                                 36
widgetization

                    Done!


                    5 steps, but
13
                    no data entry



 8




                5
 5
                                37
The importance of user experience
Engage your users
Reduce support costs
Reduce employee load
Reduce abandoned shopping carts

Support your brand

                                    38
What I was supposed to talk about
What is a good user experience
Beyond the linear user interface
Working with not against devices
Beyond directions: GPS and more
The importance of user experience


                                    39
Thank you.
User Research                      23 January 2008
Product Strategy
Design
User Testing
Commentary

www.littlespringsdesign.com
patterns.littlespringsdesign.com

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Leveraging Device Characteristics