Developing Marketing Strategies and Plans
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Developing Marketing Strategies and Plans
- 1. DEVELOPING MARKETING STRATEGIES AND PLANS Kathlene Marie A. Barcelona ASMPH YL8 MD-070019 12 May 2010 Top 10 Concepts
- 17. Concept 5: The corporate strategy set goals for business units.
- 19. Concept 5: The corporate strategy set goals for business units.
- 21. Concept 6: SBU planning entails a stepwise process.
- 22. Concept 7: SWOT and MOA evaluate the internals and externals.
- 24. Concept 8: Porter’s generic strategies work as a game plan. Overall cost leadership Differentiation Focus
- 26. Concept 9: Forming strategic alliance means building partnership. Product or service alliance Promotional alliance Logistics alliance Pricing collaboration
- 28. Concept 10: A marketing plan summarizes the marketing process. Executive summary Situation analysis Marketing strategy Financial projections Implementation controls
- 32. DEVELOPING MARKETING STRATEGIES AND PLANS Kathlene Marie A. Barcelona ASMPH YL8 MD-070019 12 May 2010 Top 10 Concepts
Notas del editor
- Jollibee – well loved everytime a new store opens, especially overseas; more than home for them; Stronghold of heritage and monument of filipino victory values – customer focus, excellence, respect for individual, teamwork, spirit of family and fun, honesty and integrity, mission – serve great tasting food, bringing the joy of eating to everyone TMC – excellent and compassionate service, client partnership, primacy of human resource, integrity
- Mercury drug –bring quality,safe and affordable medicines closer to the public; Suki card for loyal customers Unilab – develop, manufacture, market consumer health product; quality and affordable; brands are market leaders ex. biogesic
- Mcdonalds – provide great tasting food and most relevant customer delight experience, value prices with excellent service; 24/7 delivery The medical city – patient on center stage, deliver service of greater worth, align interests of our employees, professional staff and our shareholders with the interests of those we serve
- TMC – Capital of health 100,000 sq m floor space, 2 nursing towers, medical arts tower, 15 storey nursing tower 280 doctor’s clinics, commercial space; cutting edge delivery services, centers of excellece int eh fields of wellness, cardio, cancer, neuro and regenerative, experts in various specialization JCIA - - highest intl stds of quality for health care organizations
- Abs – in the sevice of the filipino ASMPH – seeks to form, educate, train and field physician –leaders who will actively catalyze and take charge of the process of affecting and effecting systemic changes in society through health sector
- Globe – connecting people Philhealth – accessible quality health carefor all filipinos
- Smart broadband –integrative growth – from telecommunications to fastest and most nationwide covered internet service TMC – diversification
- The spa –facials treatments, head and shoulder massage, body massage, body care, foot care, nailspa and parrafin; packages – massage pour deux, gentleman’s package, total indulgence; spa’s signaturee blend essential oil, wellness gift card Thegenerics pharmacy – used to sell to govt hospitals; accessible and affordaleto all fiipino; first generics retail pharmacy to franchise in the philippines
- Bancnet – ATM Consortium in the philipppines, first multibank multichannel electronic payment netowork (transact not only thru atm but also at point of sale, internet or thru mobile phone); besides withdrawal service, balance inquiry, interbank fund transfer etc. Allied bank, citibank, metrobank, security bank Megalink –PNB, bdo, union bank; has connections to both bancnet and expressnet Group practice – Megaclinic in Megamall