Thanks UK Recruiter (end of year conference) for asking me to speak about Recruitment Technology for 2014. I reviewed a few areas that recruitment (as well as tech) leaders need to think about fr 2014 to improve their business, and business process, lead, candidate sourcing etc...

1. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
Recruitment Technology
Strategy 2014
Lisa Jones
@LisaMariJones
Barclay Jones

2. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
3/15/2014 2
What we do we do well
We use “rec tech” to speed up
business process and make
recruiters more competitive
We help recruiters use social
media to generate business and
source talent

3. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
You need a strategy to
succeed

4. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
What are your goals?
(or do you just have tactics?)
Do you have a Strategy?

5. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
Option paralysis
Distract the workforce
Demonstrate how easy recruitment is
Make the job harder
Wind up the workforce
Spend lots of money
Tick some boxes
Alternative
Goals
Waste time
Increase inappropriate applications
Haemorrhage data
Prove how techie the IT dept is

6. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
What are your goals?

7. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
Be innovative
Business growth
Attract internal talent
Be more agile
Brand awareness
Build and manage relevant communities
Challenge the direct hire model
Be more approachable
Goals
Save money
Measure output

8. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
Is there a disconnect between the C Suite
and the rest of the business?
“So I am Chair of the company. I’m totally
convinced and I know I need to make the
leap. But my staff seem to be better at this
than me”
Have you handed over your
keys to the “young’uns”?

9. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
Has the recruitment process
changed so much that you
don’t know what it is?

10. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
Too many systems, not enough process?
Do you know what you want
each stream to do for you?
All the gear, no idea?
Option Paralysis

11. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
Which parts of your business
process is recruitment
technology good at?

12. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
No Business
Process?
Have you mapped out what works?
Where in your process would
technology “fit”?
The myth of the 30 second
placement

13. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
How do you report at the
moment?

14. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
It needs to have more than an “export” button
Does your CRM integrate with analytics?
Add up cost of playing with numbers
Dump the spreadsheet
Is your CRM your analytics
buddy?

15. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
Do you really need to migrate, or do you simply
need to re-engage?
When was the last time
you trained your staff?
How do you reward good behaviour?
Does sales = admin?
Re-engage and Train

16. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
Do you know what you want your
technology to do?
Give it a job
Aim high! But be realistic (phones don’t
make placements, people do)
Lack of Expectation?

17. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
Any tech in your business you
really rate?

18. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
Was there one before social media?
People and processes make
placements, not systems
Blend your approach – fix your problem
Assuming there is a silver bullet

19. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
Any tech in your business
you’d bin if you could?

20. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
Have you outgrown your tech?
When did you last stand outside of your
business and look in?
Did you buy a dud?
It’s not you, it’s me!

21. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
What % of your traffic is
mobile?
What % of your traffic is
social?

22. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
Forget mobile at your peril
Have a practical social media strategy
– stop ticking boxes and get engaged
It’s only going 1 way
Your website is the “be all”

23. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
Takeaways
 Get your goals and strategy before you get tactical
 Stop distracting – get some process
 Take responsibility – it’s not hard
 Get analytical
 Choose kit which solves your problem
 Have you outgrown your tech?
 Respect what you have (re-engage and re-train)
 Have realistic and positive expectations
 Get jiggy with mobile web and social media!

24. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
Questions??

25. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
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