15. 6.
Business
plans
are
all
lies
“You
and
I
both
know
that
you
don’t
know
when
your
product
will
ship,
who
will
buy
it
and
how
much
they
will
pay,
but
you
can’t
state
that
in
the
business
plan.
So
write
it
as
if
you
know
exactly
what
the
future
holds…”
Guy
Kawasaki.
The
Art
of
the
Start.
2004.
PORTFOLIO.