SlideShare a Scribd company logo
1 of 31
SEMINAR BY
• Presented by:
            Barry Hammond
Essentials
DIFFERENT MINDSETS




• Between personal and professional social
  networks.
• Get ready!
  • Things are about to get a little psychological
THE MINDSET                 •   social networks
                                • different needs
DIVIDE
                                • interests
• Frame of mind depending
                                • emotional drivers
on which type of social
networking -- personal or
professional -- they're
engaging in.
THE MINDSET DIVIDE
• Makes perfect sense
    • Someone logging in to Facebook to connect with their friends are in 1
      frame of mind
    • Different frame of mind than if they were logging in to LinkedIn
BRANDING



There is nothing you can do better for your business than to provide amazing
customer CARE! Happy clients come back and better yet, they tell their friends
about you! Want more customers? Start with taking care of the ones you have
and they will bring you more!
Social Media For Small Business
Social Media For Small Business
Social Media For Small Business
Social Media For Small Business
Social Media For Small Business
Social Media For Small Business
Social Media For Small Business
Social Media For Small Business
Social Media For Small Business
Social Media For Small Business
Social Media For Small Business
Social Media For Small Business
Social Media For Small Business
Social Media For Small Business
Social Media For Small Business
Social Media For Small Business

More Related Content

What's hot

Oct 2010 lodge reputation, WOM presentation
Oct 2010 lodge reputation, WOM presentationOct 2010 lodge reputation, WOM presentation
Oct 2010 lodge reputation, WOM presentationElizabeth Keserauskis
 
Debbie Weil, Wordbiz
Debbie Weil, WordbizDebbie Weil, Wordbiz
Debbie Weil, WordbizTod Plotkin
 
8 lessons about social media strategy from Frank Underwood
8 lessons about social media strategy from Frank Underwood8 lessons about social media strategy from Frank Underwood
8 lessons about social media strategy from Frank UnderwoodTwitter Counter
 
The inmates are running the asylum: Why social media is driving us crazy and ...
The inmates are running the asylum: Why social media is driving us crazy and ...The inmates are running the asylum: Why social media is driving us crazy and ...
The inmates are running the asylum: Why social media is driving us crazy and ...Nicola Pallitt
 
Social media
Social mediaSocial media
Social mediaPSYCH245
 
Personal Branding 2014 Update by Heathervescent
Personal Branding 2014 Update by HeathervescentPersonal Branding 2014 Update by Heathervescent
Personal Branding 2014 Update by HeathervescentHeather Vescent
 

What's hot (6)

Oct 2010 lodge reputation, WOM presentation
Oct 2010 lodge reputation, WOM presentationOct 2010 lodge reputation, WOM presentation
Oct 2010 lodge reputation, WOM presentation
 
Debbie Weil, Wordbiz
Debbie Weil, WordbizDebbie Weil, Wordbiz
Debbie Weil, Wordbiz
 
8 lessons about social media strategy from Frank Underwood
8 lessons about social media strategy from Frank Underwood8 lessons about social media strategy from Frank Underwood
8 lessons about social media strategy from Frank Underwood
 
The inmates are running the asylum: Why social media is driving us crazy and ...
The inmates are running the asylum: Why social media is driving us crazy and ...The inmates are running the asylum: Why social media is driving us crazy and ...
The inmates are running the asylum: Why social media is driving us crazy and ...
 
Social media
Social mediaSocial media
Social media
 
Personal Branding 2014 Update by Heathervescent
Personal Branding 2014 Update by HeathervescentPersonal Branding 2014 Update by Heathervescent
Personal Branding 2014 Update by Heathervescent
 

Similar to Social Media For Small Business

BICS Forum – Brand workshop Jim kelly
BICS Forum – Brand workshop Jim kellyBICS Forum – Brand workshop Jim kelly
BICS Forum – Brand workshop Jim kellyBICS
 
Social media and the sales cycle 2013
Social media and the sales cycle  2013Social media and the sales cycle  2013
Social media and the sales cycle 2013Cindy Donaldson
 
Digital Futures: You're Invited to a Party! - Andrew Machin
Digital Futures: You're Invited to a Party! - Andrew MachinDigital Futures: You're Invited to a Party! - Andrew Machin
Digital Futures: You're Invited to a Party! - Andrew MachinBranded3
 
BlogPaws 2010 West - Building Your Brand with Blogging - Michele Miller
BlogPaws 2010 West - Building Your Brand with Blogging - Michele MillerBlogPaws 2010 West - Building Your Brand with Blogging - Michele Miller
BlogPaws 2010 West - Building Your Brand with Blogging - Michele MillerBlogPaws
 
Content Creation - OTM
Content Creation - OTMContent Creation - OTM
Content Creation - OTMB2B Marketing
 
Discover what good content looks like
Discover what good content looks likeDiscover what good content looks like
Discover what good content looks likeJoe Edwards
 
Outside the Box Job Searching - A Brand New You
Outside the Box Job Searching - A Brand New YouOutside the Box Job Searching - A Brand New You
Outside the Box Job Searching - A Brand New YouSarah Rach
 
Building your profile using social media
Building your profile using social mediaBuilding your profile using social media
Building your profile using social mediaSmartCompanyWebinars
 
Social Media Marketing what business owners should know ..
Social Media Marketing what business owners should know ..Social Media Marketing what business owners should know ..
Social Media Marketing what business owners should know ..Elizabeth Quintanilla, MBA
 
How do I build brand me?
How do I build brand me?How do I build brand me?
How do I build brand me?Leon Benjamin
 
Social Media for Employee Engagement
Social Media for Employee EngagementSocial Media for Employee Engagement
Social Media for Employee EngagementPhilip Calvert
 
Philip calvert social media and employee engagement presentation
Philip calvert social media and employee engagement presentationPhilip calvert social media and employee engagement presentation
Philip calvert social media and employee engagement presentationSarahJWalker
 
Section a unit_3_unit_4
Section a unit_3_unit_4Section a unit_3_unit_4
Section a unit_3_unit_4TouchStone101
 
Marketing and Branding Slides
Marketing and Branding SlidesMarketing and Branding Slides
Marketing and Branding SlidesAndy Robinson
 
Image Bradford College May 2009
Image    Bradford  College    May 2009Image    Bradford  College    May 2009
Image Bradford College May 2009Tiffany Odutoye
 
Personal branding with social media by Barbara Bix, BB Marketing Plus
Personal branding with social media  by Barbara Bix, BB Marketing PlusPersonal branding with social media  by Barbara Bix, BB Marketing Plus
Personal branding with social media by Barbara Bix, BB Marketing Plusbbmarketingplus
 
Using linked in for personal branding
Using linked in for personal brandingUsing linked in for personal branding
Using linked in for personal brandingLaura Wiegert
 
Personal Branding
Personal BrandingPersonal Branding
Personal Brandingmargyparker
 
You 2.0: Personal Branding in the Social Media Era
You 2.0: Personal Branding in the Social Media EraYou 2.0: Personal Branding in the Social Media Era
You 2.0: Personal Branding in the Social Media EraAbbas Alidina
 

Similar to Social Media For Small Business (20)

BICS Forum – Brand workshop Jim kelly
BICS Forum – Brand workshop Jim kellyBICS Forum – Brand workshop Jim kelly
BICS Forum – Brand workshop Jim kelly
 
Social media and the sales cycle 2013
Social media and the sales cycle  2013Social media and the sales cycle  2013
Social media and the sales cycle 2013
 
Digital Futures: You're Invited to a Party! - Andrew Machin
Digital Futures: You're Invited to a Party! - Andrew MachinDigital Futures: You're Invited to a Party! - Andrew Machin
Digital Futures: You're Invited to a Party! - Andrew Machin
 
BlogPaws 2010 West - Building Your Brand with Blogging - Michele Miller
BlogPaws 2010 West - Building Your Brand with Blogging - Michele MillerBlogPaws 2010 West - Building Your Brand with Blogging - Michele Miller
BlogPaws 2010 West - Building Your Brand with Blogging - Michele Miller
 
Content Creation - OTM
Content Creation - OTMContent Creation - OTM
Content Creation - OTM
 
Discover what good content looks like
Discover what good content looks likeDiscover what good content looks like
Discover what good content looks like
 
Outside the Box Job Searching - A Brand New You
Outside the Box Job Searching - A Brand New YouOutside the Box Job Searching - A Brand New You
Outside the Box Job Searching - A Brand New You
 
Building your profile using social media
Building your profile using social mediaBuilding your profile using social media
Building your profile using social media
 
Social Media Marketing what business owners should know ..
Social Media Marketing what business owners should know ..Social Media Marketing what business owners should know ..
Social Media Marketing what business owners should know ..
 
How do I build brand me?
How do I build brand me?How do I build brand me?
How do I build brand me?
 
Social Media for Employee Engagement
Social Media for Employee EngagementSocial Media for Employee Engagement
Social Media for Employee Engagement
 
Philip calvert social media and employee engagement presentation
Philip calvert social media and employee engagement presentationPhilip calvert social media and employee engagement presentation
Philip calvert social media and employee engagement presentation
 
Section a unit_3_unit_4
Section a unit_3_unit_4Section a unit_3_unit_4
Section a unit_3_unit_4
 
Marketing and Branding Slides
Marketing and Branding SlidesMarketing and Branding Slides
Marketing and Branding Slides
 
Image Bradford College May 2009
Image    Bradford  College    May 2009Image    Bradford  College    May 2009
Image Bradford College May 2009
 
Personal branding with social media by Barbara Bix, BB Marketing Plus
Personal branding with social media  by Barbara Bix, BB Marketing PlusPersonal branding with social media  by Barbara Bix, BB Marketing Plus
Personal branding with social media by Barbara Bix, BB Marketing Plus
 
Napa County Bar Association: Personal Branding and Using Social Media Effecti...
Napa County Bar Association: Personal Branding and Using Social Media Effecti...Napa County Bar Association: Personal Branding and Using Social Media Effecti...
Napa County Bar Association: Personal Branding and Using Social Media Effecti...
 
Using linked in for personal branding
Using linked in for personal brandingUsing linked in for personal branding
Using linked in for personal branding
 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
 
You 2.0: Personal Branding in the Social Media Era
You 2.0: Personal Branding in the Social Media EraYou 2.0: Personal Branding in the Social Media Era
You 2.0: Personal Branding in the Social Media Era
 

More from BARRY HAMMOND

A social media construct
A social media constructA social media construct
A social media constructBARRY HAMMOND
 
Pointing your power to the next opportunity
Pointing your power to the next opportunityPointing your power to the next opportunity
Pointing your power to the next opportunityBARRY HAMMOND
 
Social media and linkedin
Social media and linkedinSocial media and linkedin
Social media and linkedinBARRY HAMMOND
 
Linkedin the ultimate cheat sheet
Linkedin the ultimate cheat sheetLinkedin the ultimate cheat sheet
Linkedin the ultimate cheat sheetBARRY HAMMOND
 
Beyond networking linkedin
Beyond networking linkedinBeyond networking linkedin
Beyond networking linkedinBARRY HAMMOND
 
Beyond networking linkedin
Beyond networking linkedinBeyond networking linkedin
Beyond networking linkedinBARRY HAMMOND
 
Spectrum of solutions - Mastermind 7L
Spectrum of solutions - Mastermind 7LSpectrum of solutions - Mastermind 7L
Spectrum of solutions - Mastermind 7LBARRY HAMMOND
 
Lacing the Combat Boots of Linkedin
Lacing the Combat Boots of Linkedin Lacing the Combat Boots of Linkedin
Lacing the Combat Boots of Linkedin BARRY HAMMOND
 
linkedin for business x-ray search - crowdsourcing
linkedin for business  x-ray search - crowdsourcinglinkedin for business  x-ray search - crowdsourcing
linkedin for business x-ray search - crowdsourcingBARRY HAMMOND
 
Twitter & Tweets
Twitter & TweetsTwitter & Tweets
Twitter & TweetsBARRY HAMMOND
 
Linkedin Company Page
Linkedin Company PageLinkedin Company Page
Linkedin Company PageBARRY HAMMOND
 
Meetup Linked In For Business Applications
Meetup Linked In For Business ApplicationsMeetup Linked In For Business Applications
Meetup Linked In For Business ApplicationsBARRY HAMMOND
 
Meetup~Linked In For Business Applications
Meetup~Linked In For Business ApplicationsMeetup~Linked In For Business Applications
Meetup~Linked In For Business ApplicationsBARRY HAMMOND
 
Candidate Introduction
Candidate IntroductionCandidate Introduction
Candidate IntroductionBARRY HAMMOND
 

More from BARRY HAMMOND (19)

A social media construct
A social media constructA social media construct
A social media construct
 
160920ASME
160920ASME160920ASME
160920ASME
 
Pointing your power to the next opportunity
Pointing your power to the next opportunityPointing your power to the next opportunity
Pointing your power to the next opportunity
 
ICRE
ICREICRE
ICRE
 
Social media and linkedin
Social media and linkedinSocial media and linkedin
Social media and linkedin
 
Linkedin the ultimate cheat sheet
Linkedin the ultimate cheat sheetLinkedin the ultimate cheat sheet
Linkedin the ultimate cheat sheet
 
Beyond networking linkedin
Beyond networking linkedinBeyond networking linkedin
Beyond networking linkedin
 
Beyond networking linkedin
Beyond networking linkedinBeyond networking linkedin
Beyond networking linkedin
 
Spectrum of solutions - Mastermind 7L
Spectrum of solutions - Mastermind 7LSpectrum of solutions - Mastermind 7L
Spectrum of solutions - Mastermind 7L
 
Lacing the Combat Boots of Linkedin
Lacing the Combat Boots of Linkedin Lacing the Combat Boots of Linkedin
Lacing the Combat Boots of Linkedin
 
linkedin for business x-ray search - crowdsourcing
linkedin for business  x-ray search - crowdsourcinglinkedin for business  x-ray search - crowdsourcing
linkedin for business x-ray search - crowdsourcing
 
Twitter & Tweets
Twitter & TweetsTwitter & Tweets
Twitter & Tweets
 
Social Media
Social MediaSocial Media
Social Media
 
Linkedin Company Page
Linkedin Company PageLinkedin Company Page
Linkedin Company Page
 
Meetup Linked In For Business Applications
Meetup Linked In For Business ApplicationsMeetup Linked In For Business Applications
Meetup Linked In For Business Applications
 
Meetup~Linked In For Business Applications
Meetup~Linked In For Business ApplicationsMeetup~Linked In For Business Applications
Meetup~Linked In For Business Applications
 
Laptop Security
Laptop SecurityLaptop Security
Laptop Security
 
Candidate Introduction
Candidate IntroductionCandidate Introduction
Candidate Introduction
 
Interview Hand off
Interview Hand offInterview Hand off
Interview Hand off
 

Social Media For Small Business

  • 1.
  • 2. SEMINAR BY • Presented by: Barry Hammond
  • 4.
  • 5. DIFFERENT MINDSETS • Between personal and professional social networks. • Get ready! • Things are about to get a little psychological
  • 6. THE MINDSET • social networks • different needs DIVIDE • interests • Frame of mind depending • emotional drivers on which type of social networking -- personal or professional -- they're engaging in.
  • 7. THE MINDSET DIVIDE • Makes perfect sense • Someone logging in to Facebook to connect with their friends are in 1 frame of mind • Different frame of mind than if they were logging in to LinkedIn
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. BRANDING There is nothing you can do better for your business than to provide amazing customer CARE! Happy clients come back and better yet, they tell their friends about you! Want more customers? Start with taking care of the ones you have and they will bring you more!