ESPN's marketing strategy focuses on brand reminder through advertising on major networks, expanding their brand name through sports products and partnerships, and increasing consumer engagement through social media platforms like Facebook and Twitter. They create contests on these platforms and offer incentives to drive user participation on ESPN's page and continue promoting their brand. ESPN also emphasizes consistency in messaging across applications and partnerships.

1. ESPN marketing strategy

2. What is ESPN?
• ESPN is already a very well established brand
name that has become synonymous with
sports.
• It’s the first name you think of regarding
getting your sports news

3. Brand Reminder
• Buying up ad space on major networks such as
CBS, NBC, ABC (they tend to only advertise on
their own networks)
• Create more in store reminders

4. Expand their name
• Create sports related products, launching
several sports lines
• Partner up with related brands

5. Social media
• ESPN has done well with twitter and the
#gameface campaign
• Use Facebook to their advantage, create
opportunities for users to think of you

6. Facebook
• Create contests much like they have with
twitter
• Offer incentives such as free subscription to
ESPN magazine, trip
• On their ESPN page, ask more questions to get
consumer engagement

7. Twitter
• Continue partnership with twitter, helps get
more consumer engagement
• Expand their reach

8. Applications
• ESPN has done well with getting several
different application
• Make all applications known
• Team up with a particular company on an
application

9. Implementation
• Make sure to be consistent with your message

10. Credits
• Delo, Cotton. "Twitter and ESPN Plan Branded Campaigns
Around TV Sports." Ad Age/ Media News. Ad Age, 15 May
2012. Web. 1 Apr 2013.
<http://adage.com/article/media/twitter-espn-plan-
branded-campaigns-tv-sports/234761/>.
• Kenney, Allen. ESPN'S COLLEGE FOOTBALL BET WEIGHS
DOWN DISNEY PROFITS. N.d. Photograph. BloguinWeb. 1
Apr 2013. <http://www.bloguin.com/crystalballrun/2013-
articles/february/espn-college-football-impact-disney-
profits.html>.
• "In-store ads more effective than out-of-store." . Marketing
Charts, 7 Apr 2009. Web. 1 Apr 2013.
<http://www.marketingcharts.com/print/in-store-ads-
more-effective-than-out-of-store-8623/>.