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CourseSmart

Presentation to the DPF
     December 2011

     Becky Hartnup
Agenda


About CourseSmart

The Digital Present

CourseSmart: Adding Value

Inside CourseSmart
About CourseSmart
CourseSmart
CourseSmart Mission & Vision


CourseSmart’s mission is to increase access to Higher
Education by connecting content creators with content
consumers in digital space

CourseSmart’s vision is to become the leading global
distributor of digital course material for faculty and student




                 CourseSmart International Draft V 2.0 CONFIDENTIAL
Key facts about CourseSmart

• Launched in 2007 as an early ebook platform

• Owned by a consortium of five publishers

• Aggregated platform, multi-publisher involvement

• 2.5 million users, in the US

• Triple digit growth year on year

• 20,000 text books plus e-resources

• Available via any web enabled device and via apps


                   CourseSmart International Draft V 2.0 CONFIDENTIAL
CourseSmart: In the Digital Present
The Digital Present
98%   of all students own a
      smartphone, tablet, laptop,
      eReader or other mobile web-
      enabled device.
70%   said they use keyboards rather
      than paper to take notes
85%   believe that technology such as
      mobile devices, digital
      textbooks, e-readers and tablets
      helps them save time when
      studying and learning.
34%   of all faculty and students users
      prefer to access their digital
      course materials via a tablet or
      other mobile device.
46%   of students would be more likely
      to complete the required
      reading on time if their
      textbooks were in a digital
      format that could be viewed on
      a mobile device, e-reader, or
      laptop

                      Source: 2011 Wakefield Research Study
CourseSmart: Adding Value
CourseSmart provides two essential services


 Sampling

    Seamless and secure sales support tool
    Always on access to sales reps and instructors

 E-commerce

    Direct to student rental model
    E-textbooks and e-resources

 Direct and through partnerships

                   CourseSmart International Draft V 2.0 CONFIDENTIAL
Key Customer Groups
                                                      Provost / Dean /CTO
                                                      / CIO / CEO
Traditional &                     Institutions
non-traditional




                                                         Direct / via
      Parents          Students          Bookstores
                                                         distributors/
                                                         institutions


                                   Faculty




                     Direct /through institutions

                                                                            1
Circle of influence…
                                                  Adoption decisions & reading lists
                                                  Influence bookshops & library purchase

                    Publisher Reps    Faculty
                    Sampling




        Publisher                                                              Student




Direct to
student                                                               borrow
marketing                                       buy


 Publisher rep
 Marketing


                     Bookstores                              Institution
CourseSmart and Circle of influence…
                                                     Adoption decisions & reading lists
                                                     Influence bookshops & library purchase

                    Publisher Reps    Faculty
                    Sampling




        Publisher                                                                 Student




                                     CourseSmart
Direct to
student                                                                  borrow
marketing                                          buy


 Publisher rep
 Marketing


                     Bookstores                                 Institution
Basic Customer Proposition

                      AVAILABILITY: COMPREHENSIVE RANGE OF BOOKS AND E-
                      RESOURCES
                      MOBILE: ANYTIME ANYWHERE
                      IMMEDIATE ONE-STOP-SHOP FOR DELIVERY
Students              24/7 CUSTOMER SUPPORT
                      FUNCTIONAL BUT REASSURING READING ENVIRONMENT
                      MULTIPLATFORM SUPPORT AND OFFLINE ACCESS
                      INTEGRATION WITH LEARNING ENVIRONMENT



                      AVAILABILITY: RANGE OF BOOKS AND E-RESOURCES
                      IMMEDIATE ONE-STOP-SHOP FOR DELIVERY
Faculty               WORK SMARTER FUNCTIONALITY
                      GREAT CUSTOMER SUPPORT
                      INTEGRATION WITH LEARNING ENVIRONMENT




                CourseSmart International Draft V 2.0 CONFIDENTIAL
Why CourseSmart
Up to Date




CourseSmart International Draft V 2.0 CONFIDENTIAL
Comprehensive




CourseSmart International Draft V 2.0 CONFIDENTIAL
Working Smart




CourseSmart International Draft V 2.0 CONFIDENTIAL
Freedom




CourseSmart International Draft V 2.0 CONFIDENTIAL
CourseSmart: Look inside
Search the catalogue




   CourseSmart International Draft V 2.0 CONFIDENTIAL
Topic (Macro) Search

• Search results for macro searches– show
  results of what happens when an instructor
  searches on attributes title, author, keyword,
  ISBN.
acco_innovatieblog_cs
Bookshelf




CourseSmart International Draft V 2.0 CONFIDENTIAL
My Bookshelf
Reader Capabilities
Working Smarter

Single password: multi-publisher, multi platform

Faster and more ecological

Search
Zoom
Cut and paste
Highlighting

Accessible

Printing
Page fidelity
Add notes

Refer to students
E-mail notes with links
Summary


Higher education platform
Continuously developing technology
Anticipating and responding to the market’s changing
needs

Growing in the US
International plans to be announced: watch this space!
Thank you!

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acco_innovatieblog_cs

  • 1. CourseSmart Presentation to the DPF December 2011 Becky Hartnup
  • 2. Agenda About CourseSmart The Digital Present CourseSmart: Adding Value Inside CourseSmart
  • 5. CourseSmart Mission & Vision CourseSmart’s mission is to increase access to Higher Education by connecting content creators with content consumers in digital space CourseSmart’s vision is to become the leading global distributor of digital course material for faculty and student CourseSmart International Draft V 2.0 CONFIDENTIAL
  • 6. Key facts about CourseSmart • Launched in 2007 as an early ebook platform • Owned by a consortium of five publishers • Aggregated platform, multi-publisher involvement • 2.5 million users, in the US • Triple digit growth year on year • 20,000 text books plus e-resources • Available via any web enabled device and via apps CourseSmart International Draft V 2.0 CONFIDENTIAL
  • 7. CourseSmart: In the Digital Present
  • 8. The Digital Present 98% of all students own a smartphone, tablet, laptop, eReader or other mobile web- enabled device. 70% said they use keyboards rather than paper to take notes 85% believe that technology such as mobile devices, digital textbooks, e-readers and tablets helps them save time when studying and learning. 34% of all faculty and students users prefer to access their digital course materials via a tablet or other mobile device. 46% of students would be more likely to complete the required reading on time if their textbooks were in a digital format that could be viewed on a mobile device, e-reader, or laptop Source: 2011 Wakefield Research Study
  • 10. CourseSmart provides two essential services Sampling Seamless and secure sales support tool Always on access to sales reps and instructors E-commerce Direct to student rental model E-textbooks and e-resources Direct and through partnerships CourseSmart International Draft V 2.0 CONFIDENTIAL
  • 11. Key Customer Groups Provost / Dean /CTO / CIO / CEO Traditional & Institutions non-traditional Direct / via Parents Students Bookstores distributors/ institutions Faculty Direct /through institutions 1
  • 12. Circle of influence… Adoption decisions & reading lists Influence bookshops & library purchase Publisher Reps Faculty Sampling Publisher Student Direct to student borrow marketing buy Publisher rep Marketing Bookstores Institution
  • 13. CourseSmart and Circle of influence… Adoption decisions & reading lists Influence bookshops & library purchase Publisher Reps Faculty Sampling Publisher Student CourseSmart Direct to student borrow marketing buy Publisher rep Marketing Bookstores Institution
  • 14. Basic Customer Proposition AVAILABILITY: COMPREHENSIVE RANGE OF BOOKS AND E- RESOURCES MOBILE: ANYTIME ANYWHERE IMMEDIATE ONE-STOP-SHOP FOR DELIVERY Students 24/7 CUSTOMER SUPPORT FUNCTIONAL BUT REASSURING READING ENVIRONMENT MULTIPLATFORM SUPPORT AND OFFLINE ACCESS INTEGRATION WITH LEARNING ENVIRONMENT AVAILABILITY: RANGE OF BOOKS AND E-RESOURCES IMMEDIATE ONE-STOP-SHOP FOR DELIVERY Faculty WORK SMARTER FUNCTIONALITY GREAT CUSTOMER SUPPORT INTEGRATION WITH LEARNING ENVIRONMENT CourseSmart International Draft V 2.0 CONFIDENTIAL
  • 16. Up to Date CourseSmart International Draft V 2.0 CONFIDENTIAL
  • 18. Working Smart CourseSmart International Draft V 2.0 CONFIDENTIAL
  • 21. Search the catalogue CourseSmart International Draft V 2.0 CONFIDENTIAL
  • 22. Topic (Macro) Search • Search results for macro searches– show results of what happens when an instructor searches on attributes title, author, keyword, ISBN.
  • 27. Working Smarter Single password: multi-publisher, multi platform Faster and more ecological Search Zoom Cut and paste Highlighting Accessible Printing Page fidelity Add notes Refer to students E-mail notes with links
  • 28. Summary Higher education platform Continuously developing technology Anticipating and responding to the market’s changing needs Growing in the US International plans to be announced: watch this space!