Generic social platforms, niche social platforms etc. What are they? Why do they attract so many people? And is social media marketing just hype, or is it something advertisers really should investigate? Do websites as we know them still make sense? And shouldn't all websites be able to filter content so that visitors only get what is relevant to them at the time?

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2. 2

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5. 4

6. 4

7. 11-31
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8. Social platforms
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9. 7

10. Boomers Net Generation
22,4 17,4 8-33
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11. Misconceptions
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12. 10

13. 10

14. 11

15. 11

16. Social networking
is a lot more than
Facebook and Youtube.
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17. 13

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37. 15

38. 15

39. 16

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41. 16

42. 16

43. 17

44. International Community
Compliance Chief
17

45. Community
Manager
17

46. Online
Reputation
Manager
17

47. Blogger Outreach
Manager
17

48. Chief
Conversation
Officer
17

49. 18

50. “Brands are not defined
today by campaigns but by
the consumer ecosystems we
nurture to support them.”
Mike Mendenhall, HP CMO
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51. 20

52. Sales Brand Direct
Marketing IT Marketing
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53. The social media scene
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54. 23

55. Generic Social Networks
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56. le what I ’m doing
show peop w hat other
e to seedoing
I like to I lik are
people
one else i s on them
Beca use every
me get expose d to new ideas
They help
I like to tr y new things
ey help me me et new people
Th
y help me stay in tou ch with people I know
The
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57. 26

58. 27

59. 27

60. Why would brands consider
marketing on social platforms?
1. It’s a ready-made marketing platform
2. There’s a tremendous amount of buzz from
the media for this newest form of marketing
3. There’s lots of folks using social networks
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61. How does it work?
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68. 30

69. 30

70. Best and Worst of Social
Networking Marketing
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71. Forrester’s
Social Network
Marketing Review Criteria,
1.0
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72. Case:
What drives you?
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73. 34

74. 34

75. 34

76. 34

77. 34

78. 34

79. 34

80. 34

81. 1.
Does the marketing effort provide
valuable content that supports
the community member’s goals?
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82. 2.
Are key elements of the marketing effort
available where needed?
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83. 3.
Is the marketing effort self-fueling?
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84. 4.
Does the marketing effort encourage
member-to-member participation?
38

85. 5.
Does the marketing effort encourage
member-to-website interaction?
39

86. 6.
Does the company participate in the effort
on an ongoing basis?
40

87. 7.
Does the marketing effort allow the members
to share the elements to other locations?
41

88. 8.
Is there an appropriate call to action?
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89. 43

90. 44

91. 44

92. 44

93. Recommendations:
Brands must…
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94. develop community-centered
content and activities
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95. measure success based on
new criteria
47

96. purge the term “campaign”
from your social media lexicon
48

97. be prepared to participate
49

98. Niche Social Networks
50

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100. 51

101. 52

102. 52

103. 52

104. 52

105. 52

106. 52

107. 52

108. 52

109. 52

110. 52

111. How Nerdy are You?
94.800 tests
87.000 unique visitors
3.364 send2friend
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112. 54

113. 54

114. 54

115. 54

116. 54

117. 54

118. Digital Masters
66.807 unique visitors
8.854 members
272 teams
79.309 invititations
910 pictures uploaded
191 videos uploaded
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119. Learnings
1. Underestimated required participation
2. Multiple Languages
3. Cultural differences
4. User Friendliness/Registration threshold
5. Keep competion & platform separated
6. Do not invade other communities
7. More involvement demanded
8. Getting the sponsors involved is not easy
9. Teachers expected more helpful content
10. …
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120. 57

121. 57

122. 57

123. 57

124. 57

125. The social web is here
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126. “The concept of social networking
is evolving and morphing.
It’s now about
making the entire Web social
instead of just creating a ghetto of
destination sites where people
have to go to socialize.”
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127. So what can we learn from
social networks?
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128. Some help please...
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129. Google Friend Connect means more
people engaging more deeply with
your website -- and with each other.
61

130. Google Friend Connect means more Facebook Connect is the next evolution of
people engaging more deeply with Facebook Platform - enabling you to
your website -- and with each other. integrate the power of the Facebook
Platform into your own site.
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131. 62

132. 1. Easy login
2. You are presented personalized tips & tricks
3. Your friends’ energy savings are shown
4. You publish your own progress to your friends’ news feed
5. You can compare & interact with your friends
immediately to exchange tips & tricks
6. You can compare your progress to the overall user
base on the criteria you want
7. You can contact your friend and send messages in a sec
8. Your privacy settings are respected
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133. The rules of the game
have changed
63

134. ... time to update your skills!
Is your organization ready?
Think about the new functions we mentioned.
Save some for Social Media
Have a look at your Marketing Mix and be sure
to include Social Media Marketing.
Think again
Social Media Marketing is not your ordinary
marketing campaign. It requires continuous
and specific efforts.
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135. Download the Watch the Stay up to
slides presentation date
Continue the conversation on adnerds.be
65

136. http://proximity.bbdo.be/digitalnatives
http://adnerds.be
http://www.friendfeed.com/bartmuskala
http://www.friendfeed.com/jalgo
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