Más contenido relacionado La actualidad más candente (20) Similar a Everybody is connected with the brand (20) Everybody is connected with the brand2. A brand is
not a logo.
1
Borrowed from the presentation ‘The Brand Gap’
16. To deserve a great
brand image you
need to be great at
the basics:
22. Why?
Why does my company exist?
Why do I work here?
Why will anybody use our product?
31. But what is the
real secret of
a great brand
image?
48. “A charismatic brand is
any product, service or
organisation for which
people believe there’s no
substitute.”
55. If you are a designer or copywriter:
Respect the brand image.
Love the brand.
56. If you’re not a designer or copywriter:
Fight for your story.
Focus on non-quality
signals. Give designers
time and space.
61. “Manage your brand from
your brand image’s strenght.
While you can push, nudge and point
in the right direction, ultimately the
client will lead you, not vice versa.”
The little blue book of advertising