3. Two important surveys:
The Buyersphere Report 2011
We asked 500 UK B2B buyers about the information channels they used
The Social Media Benchmark Report
We asked 248 B2B marketers how they used social media in order to
engage buyers
4. Two important surveys:
The Buyersphere Report 2011
We asked 500 UK B2B buyers about the information channels they used
The Social Media Benchmark Report
We asked 248 B2B marketers how they used social media in order to
engage buyers
14. A growing thirst for information
Social media is coming,
but slowly
Use your website at all stages of
the buying cycle
Separate “content” from “social
media”
15. A growing thirst for information
Source: B2B Marketing/
Base 2011
45. What are the biggest challenges?
Source: B2B Marketing/
Base 2011
46. What are the biggest challenges?
What percentage of your time do
you spend on social media?
What percentage of your budget
do you spend on social media?
47. What are the biggest challenges?
Source: B2B Marketing/Base 2011