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Samsung Mobile Vision & Strategies
Nov. 6th, 2013
JK Shin
Disclaimer

The materials in this report include forward-looking statements which can generally be identified by phrases such as
Samsung Electronics (SEC) or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or
other words or phrases of similar implications. Similarly, such statements that describe the company's business strategy,
outlook, objectives, plans, intentions or goals are also forward-looking statements. All such statements are subject to
certain risks and uncertainties that could cause actual results to differ materially from those in the presentation files
above.
For us, particular uncertainties which could adversely or positively affect our future results include:
· The behavior of financial markets including fluctuations in exchange rates, interest rates and commodity prices
· Strategic actions including dispositions and acquisitions
· Unanticipated dramatic developments in our major businesses including CE (Consumer Electronics),
IM (IT & Mobile communications), DS (Device Solutions)
· Numerous other matters at the national and international levels which could affect our future results
These uncertainties may cause our actual results to be materially different from those expressed in this report.
Contents
• Business Highlights
• Market Opportunities
• Samsung Strategies
• Vision
Business Highlights
Smartphone 2011Handset

1/46

Smartphone 2013
Handset

2012-

2013
2/46
Strategy Analytics, 2013. 2Q (Shipments)

3/46
4/46
16.6

17.6

5.8
1.5M units
2010
Strategy Analytics

5/46

2011

2012

2013. 1H
2012.1H

2012.2H

* M/S growth YoY
Strategy Analytics (Shipments)

6/46

2013.1H
2010

2011

Brand Attitude Survey conducted by TNA, requested from Samsung GMO

7/46

2012

2013.1H
Intel
Intel

Intel

HP
Nokia

Interbrand

8/46

HP

Nokia

2010

HP

Nokia

2012

2013
Mobile

53%

2010
Interbrand

8/46

Mobile

73%

2012

Mobile

77%

2013
Market Opportunities
1.0B units

1.3

1.5

Smartphone
Penetration rate
in 2013

2013
Strategy Analytics

9/46

2015

2017
1,030
860
630M units

69%

66%

63%*

2013
* Portion of emerging market in smartphone market
Strategy Analytics

10/46

2015

2017
Market
Forecasts
11/46

Samsung's
Perspective
680
500

45%

38%

270M units
27%*

2013
* LTE share in smartphone market
Strategy Analytics

12/46

2015

2017
Strategy Analytics

13/46
Big Data
Flexible
Device

IoT

Convergence
Wearable
Device

1990's

14/46

2000's

Near Future
1990's

14/46

2000's

Near Future
Opportunity

15/46

Threat
16/46
16/46
Samsung Strategies
17/46
18/46
S Family

Companion
Device

S Series

19/46

Note Series
20/46
2010

21/46

2013

2014-
GALAXY Round
Note & S Pen

GALAXY
Gear

22/46
Large Display

23/46

Portability

Handwriting
1999
Watch Phone

24/46

2013
Companion Device
25/46
WORLD’S
FIRST

VoLTE
Multi Carrier
Carrier Aggregation
Dual Mode (FDD-TDD)
LTE-A
26/46
SECURITIES

27/46

VERTICAL
28/46
H/W

29/46

S/W
Samsung Analyst Day 2013: IM JK Shin Samsung Mobile Vision & Strategies
Iconic & Innovative Design
Premium CMF
32/46
Partners’
Content &
Services

33/46
Big
Data
Platform

User Data

34/46

Intelligent Services
35/46
36/46
37/46
2011
38/46

2012

2013
Expand experience coverage and enhance engagement in real life environments
Fashion Week
Beyond preferred brand...
42/46
43/46
Based on Handset

44/46
45/46
Vision
46/46
Thank You

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