Running a Pan-European Search Campaign: More than (key)words, the cultural element - Bas van den Beld - Sascon 2010
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Every European is different. In search you have to keep in mind how Europeans think. If you don't do that you will lose a lot of opportunities. In this presentation Bas van den Beld gives some insights in how Europeans differ and how they think. Find tips on how to handle the different European countries.
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Running a Pan-European Search Campaign: More than (key)words, the cultural element - Bas van den Beld - Sascon 2010
- 1. SASCONManchester 2010 Bas van den Beld Running a Pan-European Search Campaign: More than (key)words
- 3. Historian
- 4. Search & social strategy expert, blogger, trainer, speaker
- 5. Radioshow
- 10. Europe, a complicated continent 50 countries in Europe EU has 23 languages Over 200 languages in total Many countries with multiple languages
- 11. Example Netherlands: 2 languages, 9 dialects Belgium: 3 languages Spain: 4 languages In total over 1000 different languages & dialects
- 12. Americans don’t get Europe
- 13. More than words
- 14. History shows…
- 15. All Europeans are different
- 16. Europeans have different lifestyles
- 18. Translate this to search
- 19. You cannot target every European the same way
- 20. Every European looks for different things Germans are privacy sensitive Russians are looking for friends
- 21. You cannot target every European the same way
- 22. Things you can do Research your languages
- 23. Things you can do Don’t just translate
- 24. Things you can do Hire natives, for language….
- 25. Things you can do …but also to point you in the right directions
- 26. Things you can do Set up country sites
- 27. Things you can do Colors matter!
- 28. Know the history and culture Know who you are targeting
- 29. Make it fit Target specific
- 30. Think outside Dare to look in different directions
- 31. Questions? www.stateofsearch.com www.basvandenbeld.com www.nettraject.nl twitter.com/basvandenbeld linkedin.com/basvandenbeld