Adding Mobile & Social Media to Your Marketing Campaigns
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This is the presentation that I gave at the Brands and Agency Masterclass produced by Mobile Marketing Magazine. I discuss the value of adding mobile marketing tools to your social media campaign, especially since mobile communications power social media .
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Adding Mobile & Social Media to Your Marketing Campaigns
- 1. Adding Mobile & Social Media to Your Marketing Campaigns Stephen Jackson, General Manager RDZ Media Group
- 2. Mobile & Social A Love Story
- 3. Mobile is Powering Social Media
- 4. Mobile & Twitter Twitter started as a simple SMS-text service. 55% of Twitter users access the platform via mobile.
- 5. Mobile & Facebook In December 2011, Facebook had more than 425m monthly active mobile users That is just over half of its 845m monthly active users overall.
- 6. Mobile & Facebook No Facebook Mobile Ads
- 7. Mobile & Photo Sharing Every 60 seconds 6,600+ photos are uploaded to Flickr. Every 60 seconds 2,600+ photos are uploaded to Instagram an iPhone only app
- 8. Mobile & Video 30 million consumers watch television content via their mobile phones.
- 9. Mobile & Social are NOW the Cool Kids
- 10. Making Mobile & Social Work Together
- 11. Integrate Your Message for all Platforms
- 12. Fit Mobile in the Equation at the Planning Phase
- 13. Start with your mobile website Traditional Mobile
- 14. Grow your mobile list through social media
- 15. QR Codes to Social Sites Scan if you have Facebook on Scan if you have Twitter on your your mobile phone. Mobile phone.
- 16. Twitter Drive mobile subscribers by Tweeting Keywords & shortcodes Create compelling & enticing mobile call to actions Use #hashtags with your campaigns.
- 17. Location Based CheckIns Location-based services are a great way to identify and reward your frequent customers.
- 18. Less than half of advertisers have included Location Based Services in their marketing plans.
- 19. Brands are not speaking to Consumers Inside of the Store
- 20. Deliver Coupons from Mobile & Social Media Sites
- 21. Encourage Consumers to Share Content
- 22. Mobile Social Media & the Super Bowl
- 24. Super Bowl Sets Tweets per Second Record Twitter posts reached 12,233 tweets per second at the end of the Giants vs. Patriots game Last year’s most-tweeted moment at the Super Bowl hit 4,064 TPS
- 27. Mobile & Social = Love for Your Brand • “If your plans don’t include mobile, then your plans are not finished.” – Wendy Clark, Senior Vice President, Integrated Marketing, Coca- Cola (IAB Annual Leadership Meeting 2011) • "The fact of the matter is that mobile devices are going to be the majority of the way that people get information.“ – Eric Schmidt, Executive Chairman, Google, March 2009
- 28. Thank You for Participating
Notas del editor
- [twitter]Beginning my Presentation at the Mobile Brands & Agency Masterclass[/twitter]
- [twitter]Mobile & Social Media have a symbiotic relationship that works power each other[/twitter]
- [twitter]Mobile powers social media platforms. 50% or more traffic from mobile [/twitter]
- [twitter]55% of Twitter users connect tweet from mobile. Twitter began as SMS [/twitter]
- [twitter]425 million monthly active mobile users connected to Facebook in December 2011. More than half of all FB users[/twitter]
- [twitter]Facebook collects no ad revenue from mobile views. This will change in 2012[/twitter]
- [twitter]Every 60 seconds 6,600+ photos are uploaded to Flickr. Instagram averages about 1/3 of Fickr’s traffic[/twitter]
- [twitter]30 million consumers watch television content via their mobile phones.[/twitter]
- [twitter]Mobile & social media are the cool kids as they promote conversations and recommendations[/twitter]
- [twitter]Making mobile & social media work together is a plus for marketers.[/twitter]
- [twitter]Integrate mobile & social media in your planning process to deliver a concise message[/twitter]
- [twitter]Remember not everyone owns a smartphone. Plan SMS campaigns to reach your widest audience[/twitter]
- [twitter]A mobile website is a must. You create a bad experience sending mobile users to a regular website[/twitter]
- [twitter]Use FB Fan Pages to sign up mobile users. Offer incentives for conversions[/twitter]
- [twitter]Use QR codes to drive mobile users to post on Twitter and Like FB Fan Pages[/twitter]
- [twitter]Use #hashtags & create compelling, enticing mobile call to actions[/twitter]
- [Twitter]Location-based services, a great way to identify & reward your frequent customers.[/Twitter]
- [twitter]Mobile drives Location – based services however retailers are not fully engaging mobile users[/twitter]
- [twitter]Brands are not speaking to consumers inside of the stores. http://ow.ly/8Vh0e[/twitter]
- [twitter]Deliver coupons on mobile and social media. Consumers follow brands for deals[/twitter]
- [twitter]Encourage your fans & followers to share your content through Shares, ReTweets and forwarding Texts [/twitter]
- [twitter]87 ads shown during 4 quarters of the Super Bowl had little call to action & mobile social media integration[/twitter]
- [twitter]32% of Super Bowl ads included any online reference despite the huge 2nd screen viewing[/twitter]
- [twitter]Super Bowl Delivers Two Incredible Tweeting Records: http://on.mash.to/zREpv5[/twitter]
- [twitter]BestBuy bought in the stars to RT their #hashtag #betterway from their Super Bowl ad[/twitter]
- [twitter]Audi got mixed feedback from their Super Bowl ad and #hashtag #soLongVampires [/twitter]
- [twitter]If your marketing plans don’t include mobile, then your plans are incomplete[/twitter]
- [twitter]The end of my presentation. Thank you for participating.[/twitter]