This presentation was given for a group of high school student interns at the offices of Ernst & Young in NYC. The goal was to inform these students that their choices on how they interact with Social Media today will affect their future college and career choices. I also outlined best practices for and additional Social Media platforms that young adults can participate in.

1. The Do’s & Don’ts of Using Social Media Presented by: Stephen Jackson General Manager, RDZ Media Group

2. What we’ll Cover Today What is Social Media How Social Media is used today How is your BRAND represented on Social Media Worst practices of Using Social Media Best practices of using Social Media

3. A Little Interactive Fun

4. What is Social Media

5. Social Media is Social media is comprised of three major activities: Listening Connecting Publishing

7. Do you Agree?

8. Do You Agree A recent poll on women 18-34 conducted by Oxygen Media concluded: 32% think posting photos of themselves or others on Facebook making obscene gestures is appropriate

9. Do You Agree

10. Do You Agree The same poll concluded that: 63% of the women surveyed use Facebook as a career networking tool yet 42% think photos of them visibly intoxicated are okay

11. How Employers use Social Media CareerBuilder.com recently reported that 1 in 5 employers search social media sites to screen job candidates. More than 31,000 employers were surveyed for the study.

12. Be Aware of Your BRAND

13. Be Aware of your BRAND Do you know your online reputation? What is on the Internet about you? Don’t Assume Know by: Google yourself Take action against incorrect information

14. Worst Practices for Social Media Social Media is about Networking Connecting with people who share the same interests Assisting people to reach their objectives DON’T BE THESE PEOPLE ON SOCIAL MEDIA

15. TMI Person

16. The Plagiarizer

17. Reply ToPerson

18. The Anonymous Stranger

19. The NeedyBeggar

20. Best Practices to GROW your BRAND on Social Media Share links to articles that can assist your followers. Be real, share your thoughts and comments about industry news and events. Share the human side of yourself. Be positive and motivate your followers daily. Follow your heart and ignore the negative comments you receive. Some people just don’t get it.

21. Develop Social Media Goal(s) Focus On The Outcome Ask yourself questions What do you want? Get accepted at a particular school Work for ____ Company Start my own company Develop a referral pipeline

23. Keep up to date with industry trends and news.

24. Subscribe to job listings by keyword and position.

26. According to a recent survey, 75% of job recruiters now use LinkedIn to research prospects.

27. Paint a comprehensive, professional picture of yourself.

28. Build a professional network to assist with your goals.

29. Establish yourself as an authority.

31. 83% of employers Google potential applicants and almost half make decisions based on what they find.

34. It’s a powerful networking and promotional tool.

35. You can build your credibility.

36. You can build networks with a purpose.

38. Presentations can be shared on LinkedIn and Facebook.

39. Ning and Meetup – Two websites where groups with specific interests meet.

40. Meetup is all about connecting online relationships in offline meetings.

42. Social Media is still networking, the same code of conduct applies.

44. Okay Honestly Last Question