This document provides an introduction to social media and guidelines for using various social media platforms. It discusses that social media allows organizations to tell stories and connect with others online. It encourages organizations to take time planning their social media strategy and presence by defining their goals, target audiences, and appropriate tools. The document also provides tips on using platforms like Twitter and Facebook for non-profits and emphasizes the importance of listening to communities, managing social media over the long-term, and having fun with it.

1. Northern Sydney HACC Regional Forum
Introduction to Social Media
PO Box 63 Emu Plains 2750
Ph: 4721 1866
Email: tri@tricomm.org.au
Web: www.tricomm.org.au
Twitter: @tricommunity
Facebook: www.facebook.com/sv4GWS
Pinterest: pinterest.com/tricommunity
LinkedIn: www.linkedin.com/company/tri-
community-exchange-inc

2. What is Social Media?
Social media: online tools to help you tell
stories and connect with others.

3. We are Storytellers
& Relationships Builders
Social media is a digital extension
of what we already do well:
grassroots networking

4. Take Time to Plan
Your Social Media content should reflect your Vision and Mission
•Why?
•What are we trying to achieve?
•Who are we trying to reach?
•Where are they?
•What are the best tools?
•How do we go about it?

5. Planning Tools
Social Media Strategy Plan Template developed by Beth Kanter
http://friending-finish-line.wikispaces.com/file/view/Social+Media+Strategy+Templ
Social Media Strategy Workbook – MarketingSavant
http://www.marketingsavant.com/docs/ebooks/Social%20Media%20Strategy%20W
Organisation Social Media Plan – EDA Consulting
http://www.svpbouldercounty.org/files/XYZ%20Social%20Media%20Plan.pdf
The Nonprofit Social Media Decision Guide – Idealware
http://www.idealware.org/reports/nonprofit-social-media-decision-guide

6. Growth Takes Time
•Don’t expect instant results
•Think long term
•Stick with it..and LISTEN along
the way…

7. Listen
•Learn from others
•Listen to:
Your community
Your peers
•It’s NOT about Technology – it’s
about PEOPLE
•It’s not about you – it’s about
people’s relationships with you

8. Listening Tools
Twitter:
Follow hashtags:
#npau
#nonprofit
#nptech
Google Alerts
Email updates of the latest relevant Google search results based on your choice of
query or topic: http://google.com/alerts
Who’s mentioning you (or someone else) online?
Social Mention: http://socialmention.com/
Topsy: http://topsy.com/

9. Manage
•Social Media Policies
•Staff Involvement
•Editorial Calendar
•Specific tools to monitor and
manage individual Social Media
accounts
•Promote your Social Media
accounts everywhere!

10. Managing Tools
Social Media Policies:
TRI Social Media / ICT Policies
http://www.communitynet.tricomm.org.au/index.php/resources/tri-policies-a-procedures/c
Social Media Policy Guide – Youth Action NSW
http://youthaction.org.au/youthwork/model/social-media-policy-guide/
Editorial Calendars:
Editorial Calendar Spreadsheet – Top Nonprofits
http://topnonprofits.com/free-editorial-calendar-campaign-planning-documents/
The Social Media Publishing Schedule – HubSpot
http://offers.hubspot.com/social-media-publishing-template

11. Measure
• Experiment, learn, act
• Monitor mentions
• Analytics
• Numbers are good…but they’re
not everything

12. Be Human, Be Useful, Have FUN!
•Speak with your own voice
•Share (Give up control)
•Engage
•Acknowledge
•Make mistakes

13. Twitter – twitter.com
• Tweets: post up to 140
characters per Tweet
• Following & followers
• Twitter user names
preceded with @
• Hashtags: searchable
tag, topic, keyword
preceded with #
• The 80/20 rule
• Can get overwhelming:
tools available to
organise the chaos

14. RT (Re-tweet): The Twitter Ripple
Effect

15. What’s Twitter useful for?
•Create a network of supporters
•Get feedback
•Share information
•Learn new information
•Keep up with topics as they happen
•Campaigns and advocacy

16. Twitter Resources
General:
Twitter Cheat Sheet:
http://edudemic.com/2013/04/a-useful-twitter-cheat-sheet/
Creating Twitter Lists
http://mashable.com/2009/11/02/twitter-lists-guide/
Twitter Management:
Hootsuite: by far the best http://www.hootsuite.com
Twitter Analytics:
Tweetreach: how far did your Tweet travel? http://tweetreach.com/
Tweetstats: http://www.tweetstats.com/

17. Facebook – facebook.com
• Facebook Pages
• Applications for
nonprofits eg Causes app
enables organisations to
raise funds
• Set up public or private
groups
• Organise and promote
events

18. What’s Facebook useful for?
•Create a network of champions
•Engage with your audience
•Get feedback
•Promote your organisation
•Tell your stories: photos and videos
•Campaigns and advocacy

19. Facebook Resources
General:
Facebook Pages And Facebook Groups – The Ultimate Nonprofit Cheat Sheet
http://www.johnhaydon.com/2010/02/facebook-pages-facebook-groups-
ultimate-cheat-sheet/
Facebook Guide for Nonprofits
http://venturebeat.com/2013/03/20/facebook-nonprofits/
A Stronger Voice for Greater Western Sydney Facebook Page Guidelines
http://www.communitynet.tricomm.org.au/index.php/it-resources/ict-
resources/doc_download/433-a-stronger-voice-for-greater-western-sydney-
facebook-page-guidelines
Facebook Analytics:
Facebook Insights

20. Tooting our own horn in shameless self-promotion…
TRI IT Training
www.tricomm.org.au
May is Let’s Get Social Month!
- Introduction to Social Media
- Facebook Pages for your Organisation
- Introduction to Twitter
- Connect with your community: blogs
- Social Media planning & policy creation
- iPhone, iPad, iPerplexed!
- Effective Surveys using Survey Monkey
- Introduction to Cloud services