An Insight on lube industry

1. Brochure
More information from http://www.researchandmarkets.com/reports/364392/
Automotive Lubricants Markets in India
Description: The Indian automotive lubricants market is largely price sensitive and volume growth is stagnating due to
longer lasting lubricants. The market is fragmented with over 22 big and small manufacturers and with the
spate of mergers and acquisitions (M&A), only a handful of big companies enjoy a major market share.
Companies are adopting a more customer-oriented approach where they are likely to focus on creating
brand awareness through print and visual media. For example promotional campaigns and trade shows
offering gifts to their customers are methods of driving sales of automotive lubricants.
The original equipment segment and retail trade are the two major marketing channels in the Indian
automotive lubricants market. Due to the growing competition, tie-ups with original equipment
manufacturers (OEM) are becoming important as they reinforce the value proposition of a particular brand.
Petrol pumps form a major distribution channel in retail trade, however sales of lubricants through retail
outlets (also called ‘the bazaar trade’) has transformed the Indian automotive lubricants
market into a fast moving consumer goods (FMCG) sector. The other marketing channels are authorized
service stations, garages, rural and agricultural dealers, super markets, and wholesale distributors
Public sector unit (PSU) companies, that manufacture their own base oil, follow different distribution
strategies as compared to private participants that solely dependent on imports. While PSUs sell through
their own wide spread network of petrol stations private manufacturers prefer retail outlets.
Engine oil, which accounted for over 70.0 percent market share in 2004 in the Indian automotive lubricants
market, plays the most crucial role in deciding the market share of manufacturers. Increase in demand for
four stroke motorcycles, tie ups with original equipment manufacturers, and implementation of new
pollution norms are just some of the key drivers of the engine oil segment.
The brake oil and coolant is the next largest segment in the Indian automotive lubricants market. Demand
for coolants is increasing due to continuous growth in heavy commercial vehicles, increasing awareness
among the customers, new cooling system technologies, and OEM tie-ups.
In brake oil segment, increasing growth in light commercial vehicles, introduction of new brake systems,
consumption of lubes by commercial passenger vehicles, and changing customer mindset regarding
specialty lubricants are expected to push demand further.
The market for gear oils is also growing rapidly and has a high potential due to the increasing number of
vehicles on the road. New generation vehicles with advanced gear system technologies and automatic
transmission systems require special type of lubricants resulting in greater demand for multi axel gear oil
and API synthetic gear oil, API GL-5, API MT-1, and ultra-Matic, which reduce the oil changing intervals.
In the long term, the overall outlook for the automotive lubricants market is expected to be positive due to
the growing Indian economy along with the increased purchasing power of consumers.
Contents: 1. Introduction to Automotive Lubricants Market in India
- 1. Introduction to Automotive Lubricants Market in India
- - 1. Introduction to Automotive Lubricants Market in India
- - 2. Major Participants
- - 3. Market Trends
2. Indian Engine Oil Lubricants Market

2. - 1. Introduction
- - 1. Introduction
- - 2. Overview and Definitions
- - 3. Current Scenario
- - 4. Market Share Analysis
- 2. Market Drivers
- - 1. Market Drivers
- - - a. Rapid Growth in Automobile Industry
- - - b. Increase in Demand for Four Stroke Motor Cycles
- - - c. Original Equipment Market (OEM) Tie Ups
- - - d. Implementation of New Pollution Norms
- - - e. Requirement of High Quality Engine Oil for New Technology Vehicles
- - - f. Greater Utilization of Tractors in Agricultural Sector
- 3. Market Restraints
- - 1. Market Restraints
- - - a. Rise in Crude Oil Prices
- - - b. Increasing Freight Charges
- - - c. Effect of Monsoon on Agricultural Sector
- - - d. Long Draining Lubes High Quality Engine Oils
- - - e. Effect of Spurious Market
- 4. Market Trends
- - 1. Market Trends
- 5. Conclusion
- - 1. Conclusion
3. Brake Oil and Coolant Market in India- 1. Introduction
- - 1. Introduction
- 2. Market Overview and Definition
- - 1. Brake Oil
- - 2. Current Scenario
- 3. Market Drivers
- - 1. Market Drivers

3. - - - a. Continued Growth in Light Commercial Vehicles
- - - b. Effect of Brand Equity
- - - c. OEM Tie-ups
- - - d. Introduction of New Technique Brake System In Transport Vehicles
- - - e. Consumption of Lubricants by Commercial Passenger Vehicles
- 4. Market Restraints
- - 1. Market Restraints
- - - a. Oversupply of Lubricants
- - - b. Effect of Spurious Market on Sales
- - - c. Unawareness of the Customer Regarding the Oil Changes
- 5. Pricing Trend Analysis
- - 1. Pricing Trend Analysis
- 6. Coolants
- - 1. Market Overview and Definition
- - 2. Market Drivers
- - 3. Market Restraints
- 7. Market Trends-- 1. Rising Demand for Coolants
- - 2. Increasing Penetration of Heavy-Duty Diesel Models
- - 3. Pricing Trend Analysis
- - 4. Industry Challenges
- - 5. New Technology Braking Systems Coming into Market
- - 6. Retaining the Specifications of Brake Oil
- - 7. Brand Awareness
- - 8. Customer Awareness
- - 9. Spurious Market
- - 10. New Technology Cooling Systems Coming into Market
- 8. Conclusion
- - 1. Conclusion
4. Transmission and Gear Oil Market in India
- 1. Introduction
- - 1. Introduction
- - 2. Overview and Definition

4. - - 3. Current Scenario
- - 4. Market Share Analysis-- 5. Market Sizing
- - 6. Pricing Trends- 2. Market Drivers-- 1. Market Drivers
- - - a. Rapid Growth in Automobile Sector
- - - b. Advance Technology in Vehicles
- - - c. Impact of Brand Equity
- - - d. Efficient Utilization of Tractor in Agriculture
- - - e. Tie-up with OEM
- - - f. Easy Availability of Finance
- - - g. Indian Economy- 3. Market Restraint
- - 1. Market Restraint
- - - a. Impact of Crude Oil Prices
- - - b. New Technology Engines
- - - c. Technological Advancement in Lubricants
- - - d. Better Roads
- - - e. Sale of Spurious Lubricant
- 4. Market Trends
- - 1. Distribution Strategy
- - 2. Brand Awareness
- - 3. Mergers and Acquisitions- 5. Conclusion
- - 1. Conclusion
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